HOT BONES

Over the past year, we’ve had the privilege of partnering and collaborating with incredible brands, creatives, and entrepreneurs — many of whom are also members of our studio. While we love hosting one-off events, we noticed a bigger challenge facing small businesses: bridging the gap between fleeting pop-ups and permanent brick-and-mortar spaces. That’s why we launched Space by Hot Bones, a retail incubator within our Detroit studio. Our first resident, Noon Vintage, curated an immersive showroom where a thoughtful mix of true vintage, new vintage, and handcrafted treasures are displayed in a familiar yet inspiring setting, prompting a shoppable exploration of the impressions inspired by purposeful design. We see ourselves as more than a boutique fitness studio or café — we’re an urban destination that leverages wellness, design, and lifestyle to bring people and businesses together, fostering meaningful connections. Why we launched a retail incubator: — Our boutique fitness classes and bone broth bar bring in consistent and reliable foot traffic (~1,000 customers per week). — We have a robust marketing infrastructure and an extensive CRM database to promote and create exposure for businesses. — As operators of a brick-and-mortar business, we know the challenges and opportunities, and we’re committed to mentoring business owners by sharing our experiences. — Our members come from diverse backgrounds and career paths, enabling us to facilitate valuable, strategic introductions within our network. — The studio's street-level windows and prime location on a major thoroughfare offer excellent visibility for signage. — Above all, we’re passionate about contributing to the sustainable development of cities, using wellness, design, and lifestyle as drivers for growth. We hope our model inspires other established businesses to support local entrepreneurs on their journey toward opening permanent brick-and-mortar locations, contributing to the shared narrative of cities. We are currently accepting applications for upcoming residencies. Visit hotbones.com/retail to apply. #retail #incubator #wellness #boutiquefitness #smallbusiness #popupshop #entrepreneurship

"The business is built on the antithesis of “disruption.” We are not disrupting the wellness industry with a new method or equipment, we are reframing the studio experience and amplifying the best local instructors. At the same time, we are not disrupting the health-food industry with a new vitamin or protein bar, we’re reframing the setting in which bone broth, an ancient global health remedy, is consumed." —Lara Rasmussen Via Dina Costandina Aletra & Authority Magazine

October is Domestic Violence Awareness Month and we’re reflecting on how powerful our community can be in supporting survivors. This summer, we set an ambitious goal: to raise $5,000 for First Step Wayne County to support the construction of a new shelter in Detroit, which will provide safety and resources for survivors of domestic abuse and sexual violence. Thanks to your incredible support, we not only met our goal but exceeded it, raising $5,919! Hot Bones has matched these funds, bringing our total donation to $10,000.   This donation — and this impact — wouldn’t have been possible without our amazing community and partners who generously contributed their time and resources. A special thank you to the Xhibition & Next Stores, First Step Wayne County, and HOT BONES teams (Gabrielle Schneider, Adria Moses, Lara Rasmussen, Tanesha Weems LLMSW, and André Larue Theus) for bringing this cause to life.

“Infrared heat creates an immediate calming sensation for the mind and body. Entering a hot studio with a noticeably different temperature feels like entering another dimension away from the outside world. Heat makes Pilates movements far more challenging, which creates a focus on the present and doesn’t leave room for the mind to digress and think about the day-to-day activities that happened before, or will happen after, the class" — HOT BONES Founder Lara Rasmussen Via Well+Good

Starting a new chapter today! The second part of the business — the Bone Broth Bar — is finally live! Grab a cup of handcrafted small batch chicken, beef, of mushroom broth after taking an infrared yoga/pilates class.

Our mood: 🤩 because merch drops this week

Grateful to be included on this list, thank you Detroitisit!