Placer.ai

How can Retail Media Network (RMN) stakeholders unlock the full potential of physical retail spaces? 🤔 In our latest Placer Research, we explore how retailers, advertisers, and CPG companies can leverage offline retail insights—such as store traffic, demographics, and consumer behavior—to maximize the effectiveness of RMNs and better target shoppers at the point of purchase. Some key takeaways: 👇 🔹 Optimizing Campaigns: Offline data refines RMN targeting to engage shoppers more effectively at the point of purchase. 🔹 Identifying Key Segments: Location insights reveal stores attracting specific audiences, like young professionals at Macy's or luxury shoppers at Saks Fifth Avenue. 🔹 Aligning Ads with Shopping Behavior: By understanding visitation patterns, ads can better match in-store behavior. 🔹 Maximizing ROI with Data: Layering insights like spending patterns and brand affinities helps pinpoint high-value locations, enhancing campaign effectiveness. Check out the full report linked in the comments below! 👇 #RetailMediaNetworks #RMN #RetailTrends #PlacerResearch

As we close out 2024, we’re looking back at the top trends and milestones shaping the year: 🎉 Brands tapped into cultural moments for major activations. 📈 Post-2020 surge in retail applications boosted demand for physical spaces. 💡 Creativity and value were key drivers of success across categories. ✈️ Domestic fun travel reached new heights, with destinations seeing record growth. 🏬 Pickleball courts and hybrid experiences are transforming mall traffic. 💥 Macy’s, Messi, and Starbucks lead 2024’s retail wins. 📚 Books, crafts, and home décor saw unexpected growth. 🛒 Consumers traveled farther for specialty grocery, valuing unique experiences. 📉 Disrupted categories bounced back with stronger sales in 2024. For more insights on what’s next, dive into the full newsletter below! 👇

We’re still buzzing from the energy at our Discover: New York conference! 🙌 The speakers and guests brought valuable expertise that left us with plenty to think about. Here's a quick recap of our standout keynote panels: 1️⃣ Retail Reinvented: 2024's Biggest Lessons & the Future of Commerce With Alicia LeBeouf Head of Industry | Retail & Marketplaces at Meta, and Ethan Chernofsky, SVP Marketing at Placer.ai. We explored the biggest retail lessons of 2024 and what’s next for commerce. From evolving consumer behaviors to the future of omnichannel strategies, Alicia’s insights into Meta’s role in shaping the customer journey left us with a fresh perspective on how to drive retail success in 2025. 2️⃣ Navigating the Future: Placer.ai's Vision for 2025 and Beyond Koby Ben-Zvi, President of Placer.ai, gave us a glimpse into Placer’s strategic roadmap for 2025. With new technology and innovations on the horizon, Koby shared how location analytics will continue to revolutionize how businesses leverage data to make smarter decisions and stay ahead of the curve. 3️⃣ Redefining the Future: Altria’s Vision Transformed In this session, Ian Tyndall, Managing Director for Digital Strategy & Innovation at Altria, and Koby Ben-Zvi discussed how Altria is using data-driven insights to reimagine its future, moving beyond its traditional roots. Thank you to all the amazing speakers and attendees who made this conference such a success! Stay tuned for more highlights! #DiscoverNewYork #Networking #Leadership

Is convenience really king in retail? 🤔 While it’s often assumed that consumers prioritize convenience above all, the data tells a different story. Cross-visitation is on the rise and visit duration is declining—showing that consumers are increasingly focused on value, quality, and experience. Check out our latest Weekly Brief to learn more!

Which movie topped the charts this year? 🎬🍿

What trends should retailers look out for as they expand into new regions? 🤔 Our Director of Research, Elizabeth Lafontaine, recently joined RETHINK Retail’s April Waits at Shoptalk Fall 2024 to discuss the latest innovations and trends in retail. Tune in to hear Elizabeth share key insights from Placer.ai to help retailers make smarter decisions for their physical stores. https://lnkd.in/d7m6Ve7g 

The Mountain States are on the rise! 🏔️ Our latest Placer research, 2024 Migration Trends: The Continued Draw of Mountain States, dives into how Idaho, Nevada, and Wyoming are attracting more residents due to job opportunities, affordable living, and a laid-back lifestyle. Here’s what we found: 👇 → Idaho is a migration hotspot: Between June 2020 and June 2024, Idaho saw positive net migration of 4.7%, more than any other state in the U.S. → Nevada’s suburban boom: Henderson and Enterprise are the fastest-growing areas of Nevada as new residents seek balance between urban amenities and suburban charm. → Wyoming’s shift: Cheyenne’s urban areas are seeing significant growth as in-state migration picks up. Explore more about why these states are becoming migration magnets and how this impacts local economies. Check out the full report linked in the comments. #MigrationTrends #UrbanGrowth #MountainStates #PlacerResearch

What an unforgettable day at our Discover: New York conference! We’re still buzzing from the incredible connections we made with industry leaders, visionary discussions on the future of retail & media, and the amazing energy of our partners, customers, and prospects. This conference was the perfect way to close out 2024 and set the stage for an exciting new year of growth and opportunities. Huge thanks to everyone who joined us and made this happen—stay tuned for what's to come! 📸 #PlacerDiscoverNewYork #Networking #Leadership

🦃 Another Turkey Wednesday is in the books – and so are the record-breaking grocery visits! But the real surprise? Dollar stores and liquor shops joined the Turkey Wednesday action with over 40% and 180% increases, respectively! In this weekly brief, we dive into the foot traffic surge across retail on the Wednesday before Thanksgiving. Grocery stores saw visits rise by 80% over the daily average, while superstores saw a 50% jump. Looks like a wide range of retailers were ready to get in on the Turkey Wednesday action. #TurkeyWednesday #RetailTrends #Grocery

It's been an action-packed week in NYC! 🗽 Our team is excited to attend ICSC New York 2024 today and tomorrow for two days of insights, innovation, and networking! We can’t wait to share how location intelligence is transforming retail and real estate. Our team will showcase how our tools help businesses make smarter, data-driven decisions, optimize site selection, and better understand consumer behavior. If you're attending, let's connect and explore how we can help you stay ahead of the curve in today’s dynamic retail landscape! #ICSCNewYork #ICSC2024 #RetailInnovation #LocationIntelligence