How can Retail Media Network (RMN) stakeholders unlock the full potential of physical retail spaces? 🤔 In our latest Placer Research, we explore how retailers, advertisers, and CPG companies can leverage offline retail insights—such as store traffic, demographics, and consumer behavior—to maximize the effectiveness of RMNs and better target shoppers at the point of purchase. Some key takeaways: 👇 🔹 Optimizing Campaigns: Offline data refines RMN targeting to engage shoppers more effectively at the point of purchase. 🔹 Identifying Key Segments: Location insights reveal stores attracting specific audiences, like young professionals at Macy's or luxury shoppers at Saks Fifth Avenue. 🔹 Aligning Ads with Shopping Behavior: By understanding visitation patterns, ads can better match in-store behavior. 🔹 Maximizing ROI with Data: Layering insights like spending patterns and brand affinities helps pinpoint high-value locations, enhancing campaign effectiveness. Check out the full report linked in the comments below! 👇 #RetailMediaNetworks #RMN #RetailTrends #PlacerResearch
https://go.placer.ai/wp2/targeting-your-audience-identifying-and-engaging-the-ideal-rmn-customer