Pearpop

As 2024 comes to a close, one thing is clear: influencer marketing isn’t just growing — it’s reshaping the advertising landscape. Spending in the U.S. grew by 16% this year, far outpacing traditional channels like TV advertising, which saw minimal growth and is expected to decline next year. As we step into 2025, brands that put creators at the center of their marketing will lead in building trust, engagement, and cultural relevance. #InfluencerMarketing #CreatorEconomy #AdvertisingTrends #Marketing2025 #TheInformation

CES is just around the corner, and I'll be there alongside the Pearpop team, ready to explore the latest in content creation, immersive tech, and the future of the creator economy. But, as always, the best part of CES isn't just what's on stage -- it's the connections we make along the way. If you'll be in Vegas and want to connect, drop me a message. I'd love to hear what you're working on, exchange ideas, or just chat about where the industry is headed. See you there! #CES #CES2025 #CreatorEconomy #Networking

Thanks to Angela Yang at NBC News for including my perspective in her recent article on the potential TikTok ban. Here’s the thing about the creator economy: it thrives on change. Every disruption brings new opportunities for creators to innovate and audiences to discover something fresh. A TikTok ban would be no different. Creators will adapt, brands will follow, and new platforms will rise. #CreatorEconomy #TikTokBan

Happy Holidays from all of us at Pearpop!

The creator economy isn’t a trend. It’s a fundamental shift in how influence, content, and commerce intersect. Platforms are doubling down on infrastructure and product innovation, creators are being hired as full-time employees at major brands, and global hubs like Berlin, London, and Bangkok are emerging as creative powerhouses. At Pearpop, we’ve seen firsthand how creators drive culture, and it’s clear that the companies betting on creators now will be the ones to win in 2025 and beyond. This next chapter of the creator economy isn’t about hype — it’s about sustainable growth and lasting impact. #CreatorEconomy #CreatorJobs #FutureOfWork #DigitalEconomy

🚀 CREATOR NOW & NEXT: Social Commerce: A $64 Billion Opportunity Last but certainly not least, we’re wrapping up this week’s 2025 trends with a truly massive opportunity: Social commerce. Platforms like TikTok Shop are leading a revolution, transforming into all-in-one shopping ecosystems where discovery, purchase, and fulfillment happen seamlessly. By the end of 2024, TikTok is forecasted to convert more than 40% of its users into shoppers. And looking ahead, global social commerce is on track to surpass $64 billion in 2025. The takeaway? Creators are the charismatic gatekeepers to these digital storefronts. With investment in creator marketing up 143% since 2021 and 70% of brands attributing their highest-ROI campaigns to creators, this is more than a trend—it’s the future of commerce. #CreatorEconomy #InfluencerMarketing #SocialCommerce #DigitalTrends #Pearpop #2025Trends #NOWandNEXT

🚀 CREATOR NOW & NEXT: From Content to Community In a world flooded with AI-driven influencers and algorithmically optimized content, human connections are more valuable than ever. The brands that win in 2025 will recognize this simple truth: Creators don’t just make content—they create culture. Yet, a recent survey reveals a major gap: 89% of creators say no brand has ever asked them for insights about their community. That’s a missed opportunity to go beyond one-way messaging and unlock creators’ power as cultural ambassadors. The opportunity? Embrace deeper partnerships. Co-creation sessions, community Q&As, and product feedback loops can transform influencers into your brand’s most authentic advisors—delivering insights and emotional intelligence no algorithm can replicate. Stay tuned for more trends from Pearpop’s 2025 CREATOR NOW & NEXT Trend Report. For the full report and actionable insights to make the most of these shifts, get in touch! #CreatorEconomy #InfluencerMarketing #DigitalTrends #Pearpop #2025Trends #NOWandNEXT

Platforms are finally realizing that if creators win, everyone wins. Snapchat’s new unified revenue program for Stories and Spotlight is another step toward making monetization more accessible for all creators — not just the biggest names. This shift mirrors moves by TikTok, YouTube, and others to rethink creator funds and ad revenue sharing. For too long, monetization models have favored the top 1% of creators. But the reality is, if you want to keep creators on your platform, you need to support the millions of micro-influencers who drive organic engagement. #CreatorEconomy #InfluencerMarketing #Monetization #Snapchat #TikTok #YouTube #MicroInfluencers

🚀 CREATOR NOW & NEXT: Always-On, Data-Driven Campaigns Cultural relevance fueled by agility. Agility fueled by real-time data. Forrester’s 2025 report shows that real-time analytics adoption has surged by 35% YoY, empowering brands to adjust content, platforms, and investment on-the-fly. Marketers can now pivot within hours—rather than weeks—using immediate feedback to identify and amplify what resonates most. This agility is backed by real market momentum: According to an August 2024 forecast by Insider Intelligence, U.S. influencer marketing spend will hit $7.14 billion this year, up from $6.16 billion in 2023. That’s not just growth—it’s a mandate for more data-driven, always-on tactics. Stay tuned each day this week for more insights from Pearpop’s 2025 CREATOR NOW & NEXT Trend Report. For the full report and how to capitalize on these shifts, get in touch! #CreatorEconomy #InfluencerMarketing #DigitalTrends #Pearpop #2025Trends #NOWandNEXT

🚀 CREATOR NOW & NEXT: The Continued Rise of Creator-Driven Brands Creator-driven brands aren't just for the top 1% anymore. According to new data, 73% of full-time creators with over 25,000 followers now maintain 3+ revenue streams, often selling their own products or services. We’re already seeing this trend in action across the creator space in record numbers, most recently with Alex Cooper’s Unwell water brand aligning with Nestlé. What does this mean for marketers? It’s time to think beyond one-off sponsorships. By partnering with creator-founded brands, you’re forging deeper, more authentic relationships. It’s not just an ad buy—it’s a long-term alliance shaping product development and brand storytelling from the ground up. Stay tuned each day this week for more insights from Pearpop’s 2025 CREATOR NOW & NEXT Trend Report. For the full report and how to capitalize on these shifts, get in touch! #CreatorEconomy #InfluencerMarketing #DigitalTrends #Pearpop #2025Trends #NOWandNEXT