Omnicom Media Group

Christian Flouch, Chief Client Officer at PHD, will explore how generative AI could unlock the untapped potential of MarTech at CES 2025. With 73% of MarTech licenses underutilized, the conversation focuses on turning possibility into progress. Join us at The OMG Platform at CES 2025, and visit transform.omg.com for updates.   #OMGatCES2025 #GenerativeAI #MarTech #MarketingInnovation

Omnicom Media Group North America has a new Chief Investment Office as PHD CIO Katie Klein moves up to lead the investment at the group level. An early pioneer of audience-first investment strategies, Klein crafted some of the industry’s first cross-screen, cross-content deals, creating partnerships that tapped into the biggest moments in culture with activations that drive business outcomes. At PHD, she has developed a playbook for leveraging CTV as a performance vehicle and created a cross-channel training and development program to ensure next-gen skills for gen-next investment talent. Announcing Klein’s move to the group-level role during a December 4th company-wide Town Hall, OMG North America CEO Ralph Pardo described her as a “practitioner leader” who can deliver on modern marketers’ most critical priorities: performance and transformation. Speaking to ADWEEK, Pardo said, Katie has a strong track record of value creation, working with media partners and platforms to unlock unique opportunities that create meaningful benefits for our clients across inventory, data, content, commerce, and sponsorships,” he said in a statement. “And she is an effective leader with a unique ability to identify emerging talent and expand opportunities at all levels for her team.” Read more: https://bit.ly/4iO8ZB6 #OneOMG #KatieKlein #TransformExperiences

Join Guy Marks, CEO PHD at CES 2025 as he dives into what’s next for generative AI in media and marketing. After a year of unprecedented innovation, Marks says 2025 is about scaling the solutions that drive impact—for our people, agencies, and clients. Don’t miss the opportunity to explore GenAI and much more at The OMG Platform at CES. Stay up to date at transform.omg.com #OMGatCES2025 #GenerativeAI #ThoughtLeadership

Great news for Omnicom Media Group in the 2024 projected billings report from COMvergence showing OMG had the highest rate (10.2%) and volume ($4.2) of billings growth among all global media groups this year; OMG agency OMD Worldwide ranked #1 for total billings volume, with the highest rate and volume of growth among all global media networks; and PHD and Hearts & Science delivered growth across every region. The COMvergence projections mark the third industry assessment in the past 30+ days in which OMG has significantly outperformed its category. In November leading research and advisory firm Forrester named OMG a “Leader” in its Forrester Wave evaluating global media management groups - a report that saw OMG earn both the highest score among the 12 groups assessed in the report as well as endorsements from clients for its transparent business practices, trustworthy relationships, and the strength of its Omni operating system for media and business intelligence. Earlier this month, the COMvergence Global Media Agency New Business Barometer Q1-Q3 2024 revealed OMG as the #1 global media group for new business in the first nine months of the year. Fueled by a series of wins and retentions that included Amazon, Volkswagen Group, Unilever, Priceline, HanesBrands, and HP, OMG won $7.37 billion in total new business (wins minus losses, including retentions) – representing 28% of all new business awarded the during the first nine months of the year - while also earning the highest retention rate (85%) in its category.     A great way to wrap another transformative year. Read more here: https://lnkd.in/dXDJGDw4   #COMvergence #OneOMG #TransformExperiences

Join Joanna O'Connell, OMG NA Chief Intelligence Officer, at CES 2025 for insightful conversations and dynamic panel discussions on some of the most awaited topics shaping the future of our industry. From groundbreaking ideas to collaborative moments, The OMG Platform at CES is where innovation comes to life. See you there! Bookmark transform.omg.com for all our CES 2025 updates. #OMGatCES2025 #Innovation #ThoughtLeadership 

If CES 2024 was about discussing the impact of technology in marketing, Dan Clays, CEO OMG EMEA, says 2025 is the year we deliver solutions and answers. Let’s make it happen together. See you at The OMG Platform at CES 2025! More to come at transform.omg.com #OMGatCES2025 #Innovation #MarketingTech

After last year’s visionary discussions, this year’s CES promises more pragmatic conversations about applying new data and technologies to transform the consumer and business landscape. Join George Manas, CEO OMD Worldwide at the OMG Platform as we bring big ideas down to earth and explore how they can deliver better experiences and outcomes for clients. See you at CES 2025. More to come at transform.omg.com #OMGatCES2025 #Innovation #DataDriven #BetterOutcomes

As one of Ad Age’s Media Buyers to Watch in 2025, Omnicom Media Group Managing Director, Enterprise Partnerships Anthony Dario shared his thoughts on the biggest marketplace challenges and opportunities, and how he helps keep OMG ahead of the next big seismic shift. Read more: https://bit.ly/4fexJ2c #BeOMG #MediaBuyersToWatch2025 #AdAge

Congratulations to our teams at OMD APAC who were awarded the Media Network of the Year at the Campaign Asia-Pacific Agency of the Year awards.    Highlights include winning Southeast Asia Media Network of the Year and South Asia Media Network of the Year, alongside an additional 16 accolades.  View the full list of winners here: https://aoyawards.com/. #BeOMG

As reported in the Global Media Agency New Business Barometer Q1-Q3 2024 - an analysis of the global media agency marketplace published this week by independent research company COMvergence – Omnicom Media Group was awarded $7.37 billion in client billings – including $4.4 million in retained business - during the first nine months of the year, outperforming its nearest competitor by more than 40 percent. Remarkably, OMG also earned the highest retention rate, successfully defending 85% of its billings in review while concurrently expanding its client roster. Read more: https://bit.ly/4g2TumA #BeOMG #COMvergence