PHD

As CES 2025 approaches, PHD’s Worldwide CEO, Guy Marks, shares his insight into why 2025 will be a pivotal year for scaling impactful AI solutions that drive transformative growth for people, agencies, and clients. Don’t miss your chance to explore the future of GenAI at The OMG Platform. Find out more at: transform.omg.com #OMGatCES2025 #PHDIntelligenceConnected #GenAI

Today the PHD network bids farewell to PHD UK Head of Audio, Cathy Lowe FIPA Widely regarded as one of the UK’s most knowledgeable and brilliant audio buyers, Cathy is retiring after a phenomenal 27 YEARS at PHD UK. A massive thank you to Cathy for everything she’s done for PHD and everything she’s done to shape the radio and audio landscape in her numerous industry body roles. Enjoy your retirement, Cathy. Once a PHD'er, always a PHD'er. #ProudtobePHD #PHDIntelligenceConnected

We’re excited to share that PHD MENA has been recognized at the Smarties MEA Awards! 🏆 Together with our partners, we’ve secured seven incredible wins, including: 🔹 Five awards with Unilever 🔹 One award with Al-Futtaim Electric Mobility 🔹 One award with Mobily These wins are a testament to the power of collaboration, innovation, and creativity! A huge congratulations to our teams and partners in UAE, KSA and Türkiye for this well-deserved recognition. #SmartiesMEA #PHDMENA

2024 has been a GRAND PRIX-Y kind of year for PHD UK 👇

Fragmentation is costing the marketing industry $120 billion annually. In the 2024 Contagious IQ Report, PHD’s Global CXO, Rohan Tambyrajah, shares a powerful blueprint to help CMOs overcome silos, embrace AI, and unlock transformative growth.  Swipe to uncover the Five Pillars for Future-Ready Brand Experiences and learn how to apply these principles to deliver impactful experiences now: https://lnkd.in/eJGMU-z6   #PHDIntelligenceConnected #GenAI #MostContagious

In an increasingly fragmented media landscape, CMOs must re-think how to create consistent unified brand experiences to maintain brand relevance. PHD’s Global Chief Experience Officer, Rohan Tambyrajah, outlines a framework focused on five key areas to help CMO’s navigate the shift to experience. Learn how to unite data, creativity, and technology to effectively prepare for the future of brand experience in the 2024 Contagious IQ Download Report: https://lnkd.in/eJGMU-z6 #PHDIntelligenceConnected  #GenAI #BrandExperience 

We’re beyond excited to share that PHD UAE and Unilever UAE have been honored with prestigious titles at the Smarties MEA Awards: 🏆 Media Agency of the Year (PHD Media UAE + KSA + Türkiye) 🏆 Advertiser of the Year (Unilever UAE + Türkiye)   A massive thank you to our incredible teams and partners for making this achievement possible. Let’s keep creating work that makes an impact!    #SmartiesMEA #PHDMENA

PHD appoints Susanne Grundmann as CEO of PHD EMEA, leveraging her extensive experience and innovative leadership to drive transformative growth across the region. Previously Chief Global Client Officer at Omnicom Media Group Germany, Susanne led PHD’s largest account, Volkswagen Group, which recently renewed its eight-year relationship. Since joining the group in 2018, Susanne has demonstrated exceptional leadership, spearheading success across local, regional, and global levels while overseeing multiple global clients. As PHD's Global CEO Guy Marks told Campaign, “Bringing the skills that have been the hallmark of her tenure with OMG – vision, drive, and relentless focus on growth – she will ensure that our EMEA agencies are engineered to outthink, outpace, and outgrow the marketplace.”   Read more about Susanne’s new role via Campaign: https://lnkd.in/eu7eM-Gx #PHDIntelligenceConnected #Leadership

What if your market research could predict consumer needs before they even surface? Large Language Models (LLMs) are making this a reality by uncovering hidden behaviors and building algorithmic insights that enhance marketing strategies. From consumer need states to digital marketplace twins, the possibilities are expanding rapidly. Discover how marketers are leveraging LLMs to stay ahead at Ascension: https://lnkd.in/gH5qwsnw   #PHDIntelligenceConnected #Ascension #GenAI 

PHD has been named Eurobest’s Media Network of the Year, after winning the Media Grand Prix and two other awards. PHD’s Grand Prix winner was for PHD UK’s ‘If You’re Into It, It’s In The V&A’ campaign for the Victoria and Albert Museum which also won a gold for Use of Channel Integration.  Additionally, PHD Germany picked up a silver for ‘#MODTHEVEG’ by Knorr soup. These recent awards further solidify PHD's outstanding awards year, during which it has been named ADWEEK’s Global Media Agency of the Year and topped the WARC Media 100 Rankings for the first time. Find out more information on PHD’s winners here: https://lnkd.in/eBr9x-Xs #PHDIntelligenceConnected #Eurobest #MediaNetworkOfTheYear