Octave

Last week we heard the The RevTech Review was going to do a deep dive on Octave... And that was before we even had a chance to meet with them, or show them around the app ourselves... We saw their tagline... "No bullsh*t reviews of popular Revenue Technology by experts"... Alright, not gonna lie, that was a 'big gulp, hope it works' moment ha... Luckily it appears they immediately understood what we're building and why we're so excited about giving every company a purpose built home for their messaging and positioning ❤️ Please check out their in-depth review in the link below. Mollie B. and Mallory Lee thank you so much for taking the time to go deep in the weeds and share your findings, and a special thanks to Adam Jay ♾️ for connecting us all 🙏

Have a couple very exciting Octave updates to share! First up is new models 🧠 We’ve heard two things from our customers the last couple months: 1. They want a more cost efficient path for generating sequences that don't require as much personalization. 2. They also want a more robust path for sequences that are more deeply personalized, where things like tonality and inflection become more important. Today we’re launching our Pulse, Echo, and Harmony models. Pulse is our fastest and most efficient model, Echo is our balanced model (this has been our default to date), and Harmony is our smartest model. These are a lot more than cute names slapped on the LLMs you already know. These are bespoke pipelines we’ve carefully tuned specifically for B2B GTM workflows, and are available for use across all core functions of the platform (agents, templates, fully generative sequences, etc.). Second update is new plans 💰 We’ve doubled the amount of credits on all our self-serve plans to allow users to bring Octave into even more of their workflows. Not too much more to it than that really… you can now do a whole lot more for the same price. Our goal is to make it as easy as possible to bring Octave into every workflow where ICP-aware intelligence can propel your GTM motions. Driving down costs to make this happen will always be a top priority for us. For all our existing customers, you’ve already been moved to the new limits automatically ☺️ Pumped to see what y’all build next, and we still got a few more surprises up our sleeves for 2024...

We're not crying ... you're crying! 🥹 "I think Octave will be the next big thing. Not only does a great job of writing copy but helps with analytics/defining ICP and tailors the copy specifically to that prospect based on its findings."

This tool is going to be huge in 2025. I’m calling it 👌 Our team at Cymate has been experimenting with this for the past month, and we’re rolling it out to all our clients (if applicable). It’s called Octave. You write your cold email copy in the backend, and it will generate messages tailored to different prospects, depending on their: - Job title - Company description - Role-specific pain points - How long they’ve been at the company - Etc. All with a single API. Here's the thing, You still need to understand how to write good copy. Because without a solid understanding of what makes a good offer, you won’t be able to instruct it correctly. This tool, paired with a solid copywriter, is going to be a game changer for B2B cold email. Not affiliated, not paid promotion, just a HUGE fan of what Zach Vidibor is building 🤝 Cymate 🛠️

We just released our first agents to customers last week, and the results are coming in already. Please let us know if you want help building your own agent powered outbound flows 🤖

Today we launched what is likely the first ever cold email campaign created entirely with AI Agents. Partnering with Octave, we build customized agents that create copy based on highly personalized playbooks and detailed research on every lead. These agents will dynamically adjust to case studies, multiple copy styles, lead research, and highly unique variables. Even more importantly, we can directly add them to our Clay tables and split test copy, across one client or many. As a company who has also believed the AI is changing cold email, lead generation and marketing as a whole, this is a huge step in iterating and delivering results for our clients. This is the future and now the present, and we are extremely excited to be working with Julian Tempelsman and Zach Vidibor at Octave to make this happen!

Stop asking for a meeting in your outbound 🚫 We’ve been observing CTAs across our customers, and here’s the TLDR of what’s working right now: The ‘meeting request’ is by far the lowest performing 📉 The ‘can I send a short video’ is the highest performing 📈 And it just makes sense if you think about it… Stranger says, “Can I have 30 minutes from you?” Hrmm, no thanks. Stranger says, “Can I share a 2 minute video about how we’re helping other folks like you [persona specific job to be done]? Alright, I’m listening... And it doesn’t have to be a video. In general, the CTAs that offer a resource, share a tactic, suggest an intro, etc. are all performing much better than asking for time. Time is incredibly precious, and there are more people than ever asking for it. Start by providing people value, creating interest, presenting something that’s easy to say yes to, or even just respond to. Asking people to look at their calendar is immediately stress-inducing for most; that’s not an easy yes. Earn the right to make the ask. Try to be empathetic to your prospects, think about what you would want to hear, and try to make it feel like a give and not a take. Let people opt-in to the conversation first, then ask for the time. Don’t forget, sales is just as much human psychology as anything else… we'll see how all the AI SDRs do with that 😄 What are you all seeing out there? What CTAs are working best?

Is your current email copywriting tool giving you these kind of results? This is the difference a platform built to understand gtm messaging and positioning at it's core can make for your business 👇

"Octave: Probably the first AI product that went hard on cracking outbound messaging. It helps you uncover your ICP's priorities and pain points and draft relevant messages based on that information."

At RevGen Labs, we've been trying out some killer tools lately. Here is one we’re really digging. The tool is Octave Octave helps you with: 1️⃣ Really build out your ICP definition (using their 500M+ record database). Probably more thoughtfully than you ever have tbh. 2️⃣ Develop GTM positioning with a compelling value prop that gets your prospects excited. 3️⃣ Build Go-To-Market Playbooks, by analysing which angles work best for each type of client and then you can plug it into Clay to supercharge it. Their platform is very intuitive. You can build a playbook in < 5 mins. Which means you can build multiple playbooks, quickly. Here’s how we’re using Octave - - We start by building our client personas and segments very quickly, and very thoughfully. - For each segment, we create a minimum of one playbook—ideally, two to three. This allows us to tailor our approach and messaging. - We leverage n8n automations to personalize our outreach at scale, and add insights from Octave into our outreach. (If you’re not ready for that, you could use a tool like Clay to help) Kudos to Zach Vidibor and team for creating it. And here’s Dan Rosenthal and I chatting about some of our recent favorite tech. P.S. Let us know in the comments who has tried Octave.