Movers+Shakers

Happy Holidays!! 🎄 Movers+Shakers is dropping our new 2024 Holiday Collection for our merch shop! Our incredible team designed a new collection, drawing inspiration from our core values and affinity for culture. 🌟 Proceeds from the shop supports meaningful causes chosen by our team, including Planned Parenthood Federation of America, Big Brothers Big Sisters of America, and The Trevor Project. In its third year, 2024’s lineup features designs like the “Viral Recipe,” “From Likes to Love,” and “Built My Feed Brick By Brick.” ♥️ Plus, fan-favorites from last season are back in exciting new colors and products! Enjoy your choice of hoodies, tees 👕, totes and phone cases 📱! Browse the collection here: https://lnkd.in/grrdnJ3D We hope you have a joyful holiday season and a happy New Year!

With the holidays coming up, you might find yourself utterly confused by your #GenZ family members’ slang. To help you stay in the loop, we’ve curated a list of a few of the most commonly used phrases amongst Gen Z, along with the origins, meaning, how to use it in a sentence, and if it’s acceptable to say in real life. ⭐️ And of course - you can use these in comment sections also 😉 Here are some links to what's mentioned in the carousel: • "In the clurb, we all fam" https://lnkd.in/gyq3_DQr • "ykw hell yeah" https://lnkd.in/g3UEgEDf • “That feeling when knee surgery is tomorrow” https://lnkd.in/gTUsDXA2 • “Holding space for [blank]” https://lnkd.in/gh9wmuuB • “We listen, and we don’t judge” https://lnkd.in/gByAiTdB Happy holidays!! 🎉 #Slang #GenZSlang #MarketingTips #SocialMediaMarketing

TikTok’s future may be uncertain, but your social strategy for #2025 doesn’t have to be. The January 19, 2025 deadline for ByteDance to sell #TikTok or face a U.S. ban is looming, leaving brands and marketers nervous about what the future may hold. You might be asking yourself: how do I adapt my brand’s social strategy to keep engaging younger audiences? What are the right platforms to warm up just in case? What can I do to salvage the communities I’ve spent years nurturing? Movers+Shakers is launching a brand new #webinar that will guide you through navigating the potential TikTok ban and stay ahead of the curve. We're offering insights into what actionable steps you can take to future-proof your brand’s social presence and maintain relevance. Join us to learn: 💡 How to diversify and safeguard your social strategy 📱 Where younger audiences are still actively engaging with entertainment content ✅ The must-do actions to prepare for a potential ban ✍️ Tips on how to approach future content creation, influencer contracts, and media planning We have two dates on the books for 10am PT - register now! 👇 January 3rd 🔗 https://lnkd.in/geAuveVd January 7th 🔗 https://lnkd.in/gnpBmh-d #ByteDance #TikTokMarketing #SocialMedia #SocialMediaMarketing #SocialMediaMarketingTips

Meta is a testing a new "no edit" tag for stories that identifies images that have not been digitally modified through filters or editing tools on the platform. While this initiative is aligned with growing authenticity trends in social, there's potential for it to come with a few downsides as well. 🤔 Here's our take on the pros and cons of this new feature. 👇 What do you think? Let us know your thoughts in the comments! #SocialMedia #SocialMediaMarketing #ThoughtLeadership #MarketingTips #Meta #Instagram #Facebook

To stay on the pulse of culture, you need to know where trend-setting consumers are spending their time. In our upcoming #webinar, we’ll visit the frontiers of social for #GenZ, #Millennials, and #GenAlpha and show what opportunities they bring for innovative brands. Which emerging platforms will we discuss? We’ll look at a combination of platforms that present new opportunities for marketers, like Discord and #TikTokShop, Lemon8 and #Threads. 🗓️ December 17 ⏰ 10am PST / 1pm EST 🔗 https://lnkd.in/gcJTgSAA We hope to see you there! TikTok Meta #EmergingPlatforms #MarketingTips #SocialMedia #SocialMediaMarketing

As marketers, we know how important it is to understand our audiences– and language is just one piece of the puzzle. 🧩 Whether you're looking for ways to engage with younger generations on social (or to prep for the upcoming holidays), our culture experts have created a list of slang that you might read in the comments section, see in a TikTok, or even hear at the dinner table. To learn more examples, click here! 🔗 https://lnkd.in/gR83cdeq #GenZ #GenAlpha #GenZalpha #MarketingTips

Will TikTok be shut down? 😱 With today's court action, we've been getting a lot of questions about the future of #TikTok, so I wanted to share our POV. Here's how we're assessing the current state of the legislation and what recommendations we're giving clients. 👇 #MarketingTips #TikTokMarketing #TikTokBan Movers+Shakers

#TikTokShop provides brands and creators with the opportunity to sell directly to their audiences within the app. But what shoppable videos resonate most with users? Peek into the POV of a few Gen Z'ers themselves. 👀 TikTok #TikTok #MarketingTips #CreativeAgency #SocialMediaMarketing #eCommerce #GenZ

After a customer bought multiple boxes of Kraft mac & cheese with missing cheese packets, she went to TikTok to post about her experience - and it launched a huge conversation online. Eden Lipke, Movers+Shakers' Sr. Strategy Director, outlined 3 key lessons on what marketers can learn from this and how community management can be a valuable tool in building your brand's reputation. 👇 Kudos to Eden for these insights! 💡 #SocialMedia #SocialMediaMarketing #MarketingTips #CommunityManagement

Mixing beauty and True Crime might seem silly ... and it was! Kudos on the SECOND Clio award win by E.L.F. BEAUTY for "Cosmetic Criminals" -- the TENTH award win for the campaign! 🏆🏆 If you, too, have been a victim of "intergenerational cosmetic theft," you will relate with this story of family members stealing each other's makeup and skincare. 🙊 With this relatable insight (mined by Movers+Shakers from social comments), told through a trending entertainment format, the campaign achieved 7 billion earned media impressions. And a 54% average view duration -- on a 15 min commercial! 🔥 e.l.f.'s win puts it alongside other category winners like Walmart, Lay's, AT&T, and Netflix. Congrats to all. Learn more about the campaign here 👉 https://lnkd.in/gGC2NAfW It's truly a dream team at e.l.f.: Kory Marchisotto, Laurie Lam, Brooklyn Boston, Neiv Toledano, Alex Kasper, Nayre Bandaryan, Chelsea Carey, Alessia Renna, Shelby Newell, and Rex Chou. To our Movers+Shakers: Geoffrey Goldberg, Eia Garcia, Evan Kaufman, Paula Figueroa, Felicity Hopkinson, Nikita Swatkowski, Renee Sidak, Matt W., Allison Brill, Luigi Mondi, Valeria Laguna, Devon Alana Schorr, Rhian Dark, Jose Serra, Jessica Cagatay, Grace Adams, Natalie Romero, Beatriz Delgado, Matt Lourie, Elissa Arana-Straker, Lindsay Hart, Lena Thompson, Brenna Redd, Christopher O'Quinn, and Phil Russell. And the many other strategic partners that contributed to this incredible success! 💞 #CreativeAgency #SocialMediaMarketing #ClioAwards #ClioEntertainment #Entertainment