Giant Spoon

Vhagar the dragon has landed at ADWEEK Experiential Awards! 🐉 Winner, Best Use of Out-of-Home Media in an Experiential Activation 👑 Winner, Experiential Activation by an Entertainment Brand We brought the brewing Targaryen civil war into real life for the highly anticipated premiere of HBO’s House of the Dragon, launching “Raise Your Banners,” a global integrated campaign culminating with a 270-foot dragon wrapped around the Empire State Building. With both real and CGI banners unfurling around the world, we built up anticipation, heightened tensions, and stoked intrigue by pitting iconic institutions, businesses, and creators against each other as they rallied behind their team. See this year’s winners here: https://lnkd.in/ebvXUXD3

As Lucid Motors’ lead creative and strategy agency, we’re proud to premiere its first brand campaign, “Compromise Nothing,” which includes connected TV, digital, social, print and ‘dueling’ OOH billboards in New York City, Los Angeles, Las Vegas, and more. Inspired by greats who defied the status quo, “Compromise Nothing” is a creative platform that solidifies Lucid’s brand ethos, touts its origin story, technical prowess, and boldly asks the question, “Why settle for the best EV, when you can build the best damn car?” See more of the campaign in shots 👉 https://lnkd.in/gejZeRBH

Why can’t a beauty — also be a beast? As Lucid Motors’ lead creative and strategy agency, we’re proud to launch its first brand campaign, “Compromise Nothing,” featuring Muhammad Ali, Nina Simone, and Neil Armstrong. Inspired by greats who defied the status quo, Lucid is solidifying its brand ethos, touting its origin story, technical prowess, and boldly asking the question, “Why settle for the best EV, when you can build the best damn car?” Read more in E.J. Schultz’s piece for Ad Age 👉 https://lnkd.in/gX9__NWV ⚡ Derek Jenkins Andrea Soriani David Di Bene Chelsea Flaming Gary Au Aaron Zimmerman Matt Alexander Nick Coogan Bryson Shellito Ivan Chung 🥄 Jonathan Haber Christina DeGuardi Ian Grody Corbin Brown Jason Lau Jamie Simms Lexi Rodriguez Tommy Dudley Thanh Ly Miranda Estrella Gabby Finkel Matthew Silverman Josh Wagner Trey Horvath 📽️ SMUGGLER TRAFIK Cabin Editing Company CAYA Music & Sound Eleven Sound LLC

Why settle for the best EV, when you can build the best damn car? Thrilled to partner with Lucid Motors on our bold, shared mission to “Compromise Nothing.” "Lucid has defied what was thought to be possible, not just in the EV market but for the entire automotive industry. Innovation at this scale, with a world-changing mission, requires storytelling that is just as breakthrough," said Jonathan Haber, cofounder of Giant Spoon. "Developing 'Compromise Nothing' as a brand and creative platform allows us to tell the story of the people who made the impossible real, their customers' ideals and spirit, and the engineering and technology itself. We are excited to be on this journey together, leveraging the innovative and challenger mindset of Giant Spoon to help grow the brand of an essential company for the future of both sustainability and transportation." Read more in Ad Age: https://lnkd.in/gX9__NWV

Ian Grody, chief creative officer of Giant Spoon on the collision of fashion and comedy in culture and advertising. Read here: https://hubs.la/Q02ZG-vJ0

Giant Spoon's VP Nick Papa, group media director on AI, sustainability and his media heroes. Read here: https://hubs.la/Q02ZjKyX0

To put a bow on “Like A Sponge” — our year-long, global creative platform for the 25th Anniversary of SpongeBob — we debuted The “Garriage” at THE Macy’s Thanksgiving Day Parade, alongside legendary voice actor Tom Kenny. Built in partnership with our friends at Nickelodeon and Paramount+, our giant Gary turned the holiday into a holi-YAY for +31MM viewers worldwide. Then, on Black Friday, we brought the nautical nonsense to the Bryant Park Holiday Market, with ❄️ SpongeBob’s Winter Wumboland ❄️ where goobers hopped aboard The Garriage for a festive video ride through a snowy Bikini Bottom. We’re taking The Garriage to the west coast next, so stay tuned for more opportunities to Holiday #LikeASponge. #SpongeBob25 🧽 🥄 Image Credit: Nickelodeon & Giant Spoon

Racking up some more hardware at Event Marketer Experience Design Awards 2024 ✨ 🐉 HBO House of the Dragon, "Raise Your Banners"  Gold, Most Innovative Experience Design ☀️ Paramount+ “SpongeBob’s Fountain of Positivity” Bronze, Best 3D Object See this year's winners here 👉 https://lnkd.in/denuTArE

🔥 Dracarys 🔥 We took home 6 trophies at the Clio Entertainment Awards last night, including the Grand Clio for "All Must Choose," our integrated campaign for House of the Dragon Season 2. 🏆 🐉 HBO House of the Dragon, "All Must Choose" 1. GRAND CLIO: Integrated Campaign (Television & Streaming), Integrated Campaign 2. Silver: Branded Entertainment & Content (Television & Streaming), Digital, Mobile & Social Media 3. Silver: Experiential & Activations (Television & Streaming), Special Event & Stunt 👑 Netflix Bridgerton, "The Event of the Season: A Bridgerton Wedding" 1. Gold: Original Content (Television & Streaming), Creative Content 2. Silver: Social Media (Television & Streaming), Long-Form Social Media Video 3. Silver: Branded Entertainment & Content (Television & Streaming), Influencer & Talent Storytelling See this year's winners here 👉 https://lnkd.in/gnRmnmVm

We told ya we’d be popping up with Walmart "The Shoutout" all summer and beyond! Recently, we brought The Shoutout to #REVOLTWORLD in Atlanta to help attendees spotlight their favorite Black-led businesses and creators. Check out this special tour 🔥