A week on there is some reappraisal of JLR's brand reinvention going on as people get the new game. Last week, the car’s rebrand was deemed 'suboptimal'. “Perhaps this is in fact the new model for brand reinvention in the age of the LLM.” suggested Gravity Road’s co-founder Mark Boyd in Campaign UK before the reveal of the car. “Jaguar’s problem is that legacy of content means it’s nigh-on impossible to change the brand. So to shock the Gen AI models into recognising a change, you’d need to create some heat – preferably the white hot heat of last week’s banter – to retrain them. Articles and social posts: the more passionate the better.” Nobody will have missed the blowback but we can now see some data. Using our The Brandtech Group sister agency Jellyfish’s Share of Model™ #shareofmodel methodology, Jack Smyth just dropped in the latest imagery from Jag Type 00 and the 3x closest competitor models from Gemini's POV. From the model's POV Jag smokes them on the key concepts that Jag referenced in their PR. This could not have happened a month ago. Perhaps this is the new model for new models: https://lnkd.in/egpyCSSQ https://lnkd.in/eXnDkaY5. https://lnkd.in/egu5_a_6
Gravity Road
Advertising Services
London, England 7,759 followers
Digital Innovation Agency of the Year. We exist to create things that people want to spend time with.
About us
🏆 Global Digital Innovation Agency of the Year 2021 - Campaign Magazine 🏆 🏆 Digital Innovation of the Year (UK) 2020 & 2021 - Campaign Magazine 🏆 We are a digital innovation studio that believes in Time Well Spent. We are leading creative strategy & execution for some of the world's biggest brands, utilising the latest Gen AI tools from across The Brandtech Group. Gravity Road exists to create things that people want to spend time with - ideas that audiences will love and be entertained by. And as part of The Brandtech Group (formerly You & Mr Jones), we use the latest technology and tools to give this time greater creative and commercial impact. These are fast times and we’re a young company full of great people, doing their best work. Everyone’s time at Gravity Road should be Time Well Spent. And what that looks and feels like is different for each of us depending on our role, responsibilities and life outside of work. We don’t believe in a one size fits all approach when it comes to how we work. We're open to flexible working contracts from working part-time, compressed hours to different start/finish times.
- Website
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http://gravityroad.com
External link for Gravity Road
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Content Creation, Advertising & Media, New Platforms & Technologies, and Entertainment Creation & Production
Locations
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Primary
Get directions
32 London Bridge Street
Level 22
London, England SE1 9SG, GB
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Get directions
54 W 40th St
New York, New York 10018, US
Employees at Gravity Road
Updates
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“If you’re in the quantity game, rather than the quality game, it’s a firestorm unless you’ve designed your operation around it,” Mark Eaves says. “Because if you do the everyday in manual ways, then Gen AI will beat you to the line on every commercial and logistical measure. What this leaves is an open space for those original moments of eye-popping unexpectedness that give brands fresh cultural and commercial energy. And that is something to be very optimistic about.” Creative Salon Worldwide explores the adoption of Gen AI and how our work for Hotel Chocolat shows that craft, quality and creative effectiveness can be delivered in exciting new ways. The Brandtech Group https://lnkd.in/e5Fyj2gy
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Loved seeing our Head of Client Services Ryan Colet up on stage at Advertising Week New York today. He joined InKroud Agency / OLIVER Agency's Tyra Jones-Hurst and Advertising Week Chairman Matt Scheckner for a lively, wide ranging discussion on the transformative impact of GenAI on creativity, culture and agency dynamics. #TimeWellSpent #GenAI #Brandtech #AIpowered #FutureofAI #AWNY24 #AW20
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Congratulations to One Young World on another world changing summit. Great to see our work for Hotel Chocolat on display there as an example of pioneering Gen AI production 💥
Breathtaking. Below are just a fraction of the One Young World ambassadors coming together in Montreal for the Global Summit this week. These young leaders are utterly amazing. They’re fast to learn and quick to use Gen Ai as a tool that helps them drive even greater positive impact in the world. As the official Gen Ai sponsor, The Brandtech Group hosted a dinner last night - see below - everyone sharing tips on how technology is helping them to help the planet. More to come! ❤️
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Our tech Producer Emily Baird discusses how 'Advergaming' enables brands to attract new demographics, by tapping into an existing player base. https://lnkd.in/eSKEJN64 #gaming #advertising #opinion
Advergaming: How Brands Have Powered Up Through Video Games
creative.salon
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We're in very good company on this list - thank you Marianne Calnan and Campaign UK for supporting the 1 in 100 Million Refugee Olympic Team campaign. #1in100million #paris2024
Deputy News Editor at Campaign UK and senior journalist with over 10 years' experience
Olympics and Paralympics 2024 round-up: see ads from brands including Old El Paso, Quaker, Apple, Eurostar and TikTok https://bit.ly/3Wg09mo
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Absolutely thrilled to see the 1 in 100 Million Refugee Olympic team campaign continuing momentum as Cindy Ngamba steps into the ring tonight! Thank you for your support GEM Display Media Ltd #forthe100million
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Reaching for the skies with our new London home, we're making sure finding us is easy - just look up. Come say 👋 at The Shard. #AR #Digital #Innovation
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What a track Manon Dave Che Lingo 🫳🎤 #ForThe100Million International Olympic Committee – IOC Olympic Refuge Foundation The Brandtech Group
Excited to share that "ALL IT TOOK" is now available on all platforms! This original piece of music was produced by recording artists Che Lingo and Framestore Creative Director Manon Dave for the International Olympic Committee – IOC Refugee Team's campaign "1 in 100 Million." The film, which brings attention to the scale of the global refugee crisis, was brought to life by Framestore's ECD and the film's director, William Bartlett. Listen to the track here: https://lnkd.in/e2mGfcKg #chelingo #paris2024 #forthe100million #IOC #TeamRefugee
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As an athlete, what are the odds of making it to the Olympics? Mark Eaves considers the outrageous odds that the Refugee Olympic Team athletes have overcome to get to #Paris2024 Fast Company The Brandtech Group Olympic Refuge Foundation https://lnkd.in/g2uTgrBg
How these Olympians succeeded against all odds
fastcompany.com