“If you have incredibly strong word of mouth, everything you do will work. Without it, nothing you do will work.” — Adam Robinson In the 3rd episode of Mixology, our VP of Revenue, Heath B., dives deep with Adam from RB2B to uncover why non-scalable sales tactics are a hidden gem for growth-minded founders and sales leaders. 📥 Read/download the PDF to access top insights on how non-scalable tactics can drive long-term success. Link to the full blog in the comments ⬇️ #LinkedInSelling #B2BSales #SocialSelling #Mixology
Mixmax
Software Development
San Francisco, CA 14,982 followers
The easiest-to-use sales engagement platform
About us
Mixmax is the easiest-to-use sales engagement platform, transforming the way revenue teams build pipeline, close deals and engage customers. We make life easier for everyone who interacts with customers, not just SDRs, by automating repetitive tasks and streamlining workflows. This increases productivity and empowers reps to focus on selling. Mixmax customers typically see a positive ROI in under 6 months and can start using the platform in less than a day.
- Website
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https://mixmax.com
External link for Mixmax
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Sales Engagement and Sales Automation
Products
![Click here to view Mixmax]()
Mixmax
Sales Engagement Platforms
The easiest-to-use Sales Engagement Platform. B2B revenue teams spend most of their time on busywork instead of selling. Mixmax helps you save time so you can generate more revenue, win more deals and engage more customers. Automate repetitive tasks with configurable rules for your sales and customer success workflows. Trigger CRM updates, handoffs between departments, prospect follow-ups and more. Organize all your daily tasks, prospect and close better - all from within your inbox. AEs - Take action with real-time alerts based on your prospect activity. Update Salesforce directly from your Gmail inbox. Automate the details and focus on your prospects. CSMs - Automate your QBR + Renewal processes. Create email templates for FAQs and meetings to save time. Never miss a follow up with one-click reminders. SDRs - Power your day with a personalized task list. Land more meetings with engaging content, one-click calendar scheduling, and personalized sequences.
Locations
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Primary
Get directions
2nd Street
San Francisco, CA 94107, US
Employees at Mixmax
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Danny Essner
Data-Driven B2B SaaS CMO | GTM Strategy & Execution, Demand Generation, Product Marketing. Driving growth across the entire customer lifecycle.
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Margaret Buj
Margaret Buj is an Influencer 💼 Talent Acquisition | 🎯 Interview & Career Coach | LinkedIn Top Voice | 📰 Featured in Forbes, Business Insider & Fox Business | 🚀 Helping…
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Brad Vogel
Co-founder, Mixmax
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Steven Kaufhold
Updates
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🏄♂️ Scott Leese on 3 pitfalls + 3 wins to get started with referral programs: Pitfalls: - They don't sign up enough referral partners. - They try once and don't stick with it. - They come out of the gate super stingy. Wins: - Approval/buy-in for the referral process - Sign up a bunch of versions of referral partners - Put a simple agreement in place (vs. lengthy legal contracts) Link to full interview in the comments below ⬇️ P.S. Thanks again Scott for sharing these tips with us!! 👊
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This Christmas, ask Santa for a Mixmax plan. 🎅 Rumour has it he's offering 20% off on any annual plan. Plus LinkedIn Sales Nav + CRM integration for free. Santa's a huge sales engagement guy. He knows his sales tech. 🎁 You can collect his gift via the link in the comments. Happy holidays 🎄
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Real sales email Rita Melkonian from marketing got. Here's what works (and what doesn't): ✅ Good length ✅ Good(ish) value prop ✅ Low friction CTA ❌ Tacky subject line ❌ Irrelevant opening line ❌ Heavy use of AI to write said opening line ❌ Disconnected statements Click through the carousel to see how we fixed it 👩🔧 Agree? Disagree? Hate this series? Leave us a comment below! #salesengagement #coldemail #salestips
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🏄♂️ Scott Leese schools us on the power of a Go-to-Network motion. It involves referrals. Lots of referrals. But not your run-of-the-mill customer referrals. It can be: - Internal employees - Consultants - Advisors - LinkedIn influencers who have huge networks. - Industry insiders These are the types of plays that will grow your business. Check out the link in the bio for the full interview where Scott breaks down exactly what you need to do to set these up to win more deals.
In a tech landscape where everyone’s got “great tech” (or so they say 🤷♂️), the real decision-makers aren’t just browsing your website—they’re asking their network. Who’s delivering? Who’s fluffing? Who’s worth their time? Spoiler alert: If you’re not top-of-mind in those conversations, you’re already behind. 👥 The Go-To-Network Strategy Your Go-To-Market plan gets you to the table. Your Go-To-Network keeps you in the room. But how do you scale your network’s influence? Referrals. And no, we’re not talking about throwing gift cards around like it’s Black Friday. Here’s how 🏄♂️ Scott Leese breaking it down for your team: 🛠 Steps to Build a Killer Referral Program 1️⃣ Make Referrals Easy: Nobody’s sharing your product if it feels like homework. Create quick-share links, one-pagers, or scripts your network can use effortlessly. 2️⃣ Reward the Right Way: Incentivize meaningfully. Think VIP access, exclusive benefits, or tangible business value over generic “thank yous.” 3️⃣ Train Your Advocates: Your champions need the right talking points. Host mini-trainings or share elevator pitches that turn them into storytelling machines. 4️⃣ Spotlight Success: Celebrate referral wins publicly (and often). People love to be associated with success stories—they’ll share your name if it’s attached to winning. 5️⃣ Measure & Optimize: Track who’s referring, what’s resonating, and what’s flopping. Referrals aren’t a one-and-done effort. Iteration is your best friend.
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Benjamin Benharrosh and the whole Alteia team, thank you so much for trusting Mixmax with your business! These results are 👏👏👏 - Booked 3x more meetings than before. - Centralized email templates & contact lists to scale outbound efforts. - Followed up with more leads in less time. - Boosted engagement with email scheduling & AI Smart Send - Identified interested leads and responded faster to their needs. Check out the link in the comments for the full case study ⬇️ #sales #salesengagement
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AI isn’t here to replace your CS team. It’s here to make them unstoppable. We’ve broken it down into 5 easy ways your team can use AI to improve retention, boost productivity, and create an unforgettable customer experience. 💡 Link to the full blog in the comments below. #AI #customersucess #salesengagement
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LIVE TODAY WITH Adam Robinson + Heath B.: How to create a $100M ARR signal stack with a $1M ARR budget 💸 Time? 3PM Eastern. Who? Adam from RB2B + Heath from Mixmax Place? https://lnkd.in/gUZShtpv See y'all there.
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Here's an example of a non-scalable sales tactic that Adam Robinson shared with us. It's the origin story of BARK It's all about manual work that involves talking to (and understanding) your potential customers. Once you put in that work, the rest falls into place. Click the link in the comments to check out the full story ⬇️
🚀 How BARK Did the “Unscalable” and Made It Big(ger than a Great Dane) Ever tried buying a toy for a Great Dane? You blink, and the toy is shredded faster than you can say, “I just bought that!” 🐾 Chatting with Adam Robinson, that was the problem BarkBox set out to solve. But here’s the kicker—they didn’t start with fancy websites, endless product testing, or million-dollar campaigns. Nope. They got creative, scrappy, and downright hacky to validate their idea. Here’s what they did (and it’s brilliant): 👉 They didn’t even build a real website. Instead, they whipped up a Photoshop mockup that looked like a site—good enough to pitch but zero heavy lifting. 👉 They didn’t just guess who’d buy. They hit the streets of NYC, walking up to every big dog owner they could find. (Imagine pitching while a Great Dane drools on you!) 👉 They didn’t test with surveys—they tested with dollars. Their pitch? “If I send you 5 big dog toys a month that won’t break in 5 minutes, would you pay $30?” Guess what? Homie swiped 50 credit cards that day. 💳 By the time the day was over, they weren’t just an idea—they had paying customers. Fast forward to now: That scrappy hustle grew into a publicly traded company doing hundreds of millions in revenue a year. The lesson for GTM leaders? Sometimes, you don’t need perfection—you just need proof. Get scrappy, get hacky, and focus on validating the problem you’re solving. Build the muscle for scale after you’ve nailed the fundamentals. What you can learn from BarkBox: 1️⃣ Test fast: Skip the fancy build and focus on the pitch. 2️⃣ Validate with dollars: If people will pay for it, you’ve got something real. 3️⃣ Grow from insights: Once you’ve validated, systematize and scale smart. The best GTM ideas often start in scrappy places. What’s the most “unscalable” thing you’ve done to validate your product or strategy? Let’s hear it! #GTMStrategy #ValidationHacks #GrowthHacking #DoTheUnscalable
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“You’re using relationships to break into new opportunities or nudge existing ones along. It’s less intimidating for sellers and less annoying for buyers” — 🏄♂️ Scott Leese In the 4th episode of Mixology, our VP of Revenue, Heath B. sat down with sales expert 🏄♂️ Scott Leese to unpack the Go to Network playbook. Replace cold calls with trusted referrals to build a stronger pipeline and close deals faster. 📥 Read/download the PDF to explore actionable steps to launch a go-to-network motion. Link to the full blog in the comments ⬇️ #LinkedInSelling #B2BSales #SocialSelling #Mixology