Congrats to Team MGA, CarTuned, MGA's Miniverse, and Yummiland for making the finals in The Toy Book inaugural Pulse of Play Awards: ⭐️ PRODUCT LAUNCH OF THE YEAR - CarTuned ⭐️ VIRAL HIT OF THE YEAR – MGA’s Miniverse ⭐️ THE CINEMATIC ART OF SELLING FUN: COMMERCIAL OF THE YEAR - Yummiland “Welcome to Yummiland” ⭐️ CROSSOVER COLLABORATION OF THE YEAR – MGA’s Miniverse Make It Mini Potions (MGA Entertainment x Warner Bros. Discovery Global Consumer Products) Winners will be honored in The BIG Toy Book, which will debut March 1, 2025. #TeamMGA #CarTuned #Miniverse #Yummiland #ToyBook #PulseofPlayAwards #WarnerBrosDiscovery #WBDGCP
MGA Entertainment
Consumer Goods
Chatsworth, CA 35,568 followers
#FortuneFavorsTheBold
About us
MGA Entertainment is one of the largest and fastest growing privately held toy and entertainment companies in the world, known for its commitment to creativity, quality, and innovation. Headquartered in Los Angeles with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Fluffie Stuffiez™, Na! Na! Na! Surprise™, BABY born®, and Zapf Creation®. For more information, please visit us at www.mgae.com or check us out at LinkedIn, Threads, Instagram and Facebook. History: Isaac Larian, Founder and CEO, helped found a company called ABC Electronics in 1979, which changed its name to Micro Games of America in the late 80s. Then, in the late 90s when Larian looked to shift from electronic games to dolls and toys, the company name was changed to MGA Entertainment. In 2006, MGA acquired iconic childhood brand, Little Tikes, building a robust portfolio of toys.
- Website
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http://www.mgae.com
External link for MGA Entertainment
- Industry
- Consumer Goods
- Company size
- 1,001-5,000 employees
- Headquarters
- Chatsworth, CA
- Type
- Privately Held
- Founded
- 1979
Locations
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Primary
Get directions
9220 Winnetka Ave.
Chatsworth, CA 91311, US
Employees at MGA Entertainment
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Esteban Umana
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Adam Hauptman, CFA
Portfolio Management | Senior Equity Research Analyst | MIT Alumnus
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Michael Ross
Animation & Live Action Development Executive
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Alan Hilowitz
Corporate & Brand Communications | Public Relations | Issues & Crisis | Media | Financial Comms | Executive Comms
Updates
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How important is your child's favorite toy? #RainbowHigh set to find out! A poll of 2,000 U.S. parents of school-aged kids found that 63% believe if their kid plays with toys or dolls early in life, they’ll have an easier time fostering new friendships later in life. And a third (36%) of parents said dolls are used to create memories for their child to experience with their friends; 34% said dolls have helped their child develop new friendships with other children. Check out #RainbowHigh at Walmart, Target, and Amazon.
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#MGAPresents #Dissmas track is now out where you stream music! And to watch the video, visit MGAPresents.com!
Diss-Mass - MGA Entertainment & The Rizzler
orcd.co
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Jessica DiNapoli's Reuters piece talks about how retailers are featuring more gift items this year at $10 or below to help consumers who are stretched. Our Founder and CEO, Isaac Larian, spoke with Jessica about the more than 625 toys that retail at $10 or below this holiday season we have in the market and how this has helped drive our business.
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Our MGA Presents: Diss-Mas music video, featuring 7-year-old influencer The Rizzler, will get you in the holiday spirit for sure! Say nah no way to gift cars and pick out some amazing MGA toys for the kids, grandkids, nieces, and nephews in your life. Check out the video at www.MGAPresents.com.
Toy maker MGA Entertainment’s new music video, starring 7-year-old influencer the Rizzler, will have you humming that line all day. And you’ll probably be more inclined to buy actual toys for your kids, grandkids, nieces and nephews this holiday, and bypass the super-generic gift cards entirely.
MGA Entertainment: Diss-Mas
adage.com
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DISS-MAS. OUT NOW #MGAPresents #Dissmas #TheRizzler
MGA PRESENTS: The Rizzler - DISS-MAS 🎁
https://www.youtube.com/
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We believe every child deserves to unwrap the excitement of play and imagination. #LOLSurprise brings BIG surprises and even BIGGER smiles! Today on the #JenniferHudsonShow, we spread the holiday magic with a special toy donation to bring joy to kids in need. Thank you so much to #JenniferHudson and her team for helping us make this moment so special.
The Jennifer Hudson Show on Instagram: "@lolsurprise gave this amazing CEO the surprise of a lifetime! 💝 #LOLSurprisePartner"
instagram.com
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With Christmas and Chanukah only 18 days away, MGA Entertainment has new hot toy collections just in time for last minute gift giving and many are $9.99 or below. #Miniverse #LOLSurprise #RainbowHigh #Yummiland #Christmas #Channukah #Gifts
MGA Entertainment Launches New Toy Collections Ahead of Holidays
https://toybook.com
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Our Founder and CEO Isaac Larian was interviewed exclusively on The Claman Countdown about the holiday season, tariffs, and more from #MGA! Did you know MGA has created more than 625 popular toys for $10 or less. Thank you Taylor Riggs, CFA and Liz Claman for the great segment!
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#Bratz x #KarolG Available in the US tomorrow morning at 8 a.m. PST https://www.bratz.com. Also available online and in stores in Mexico, Colombia, Peru, Chile, and Spain.
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