McCann Worldgroup

Escape the ordinary. Decode the future @ CES 2025.     We're heading to CES 2025 with a mission: to unlock the potential of the boldest and biggest innovations for enduring brands. With our theme Escape Code as a guide, we’ll discover how human creativity and technology are helping people to find moments of escape through experiences, products and services.      Tech Safaris: Our expert guides will lead you through the best of CES innovation on Wednesday, Jan 8 and Thursday, Jan 9. Are you a client or partner interested in joining a tour? Register here: https://lnkd.in/eEf6NKBy   Truth About Escapism Launch: We’ll unveil groundbreaking insights from our Truth About Escapism global study and the implications for the future of brands and businesses at the IPG Mediabrands Villa at the Encore, Wednesday, January 8th, 1:30-2:30 PM PT. Register here: https://lnkd.in/e_syWsAJ   And if you need a break, visit our MW Escape Lounge at the Encore – a curated space to escape the CES noise and experience the Truth About Escapism, brought to you by McCann Worldgroup Truth Central.     We’ll be bringing the best of CES to you starting on January 7. If you’re a client or partner attending CES and would like to join one of our events or visit the Escape Lounge, reach out to your business lead or write to us at events@mccann.com.     See you there!    #CES2025 #EscapeCode #TruthWellTold #McCannWorldgroup

Kevin the Carrot is officially crowned the UK's favorite Christmas ad of all time by Campaign UK! Aldi UK and McCann's beloved mascot takes the top spot in a recent survey.   The study by Spikes revealed that Kevin's humor, storytelling, and overall fun factor resonated with audiences, proving the power of a recurring character to engage year after year to build Aldi’s enduring brand. Congratulations to Aldi and McCann Manchester for creating such a beloved Christmas tradition. Read more here: https://lnkd.in/eGGUMBGM #McCannWorldgroup #TruthWellTold

With the help of McCann Worldgroup Romania, Netflix launched a wild campaign for Squid Game Season 2 – a real-life treasure hunt.   They hid 454 iconic green tracksuits, each with unique details reflecting the players' fates in Season 1, across thrift shops in Bucharest. Fans cracked clues, solved puzzles, and even left their own clothes behind to claim their prize.   It's no surprise that all the tracksuits were snapped up in just 4 days! Read more about the partnership from Sabrina Sanchez in Ad Age: https://lnkd.in/g5DsgNix #McCannWorldgroup Javier Campopiano

This holiday season, Iberia and McCann Spain have launched a powerful new campaign, "The Christmas Dilemma." The campaign features a real-life experiment where travelers were offered a last-minute chance to swap their Christmas plans for a trip to their dream location. The decision-making process, captured live, highlights the emotional tug-of-war between family and adventure. The campaign showcases Iberia's commitment to their brand purpose, “Connecting people, we create the future,” reminding us that during the holidays, there’s only one destination that matters: home. Javier Campopiano

McCann Worldgroup Asia Pacific continues to push boundaries and deliver exceptional work. We're honored to be recognized with multiple honors at the Campaign Asia AOY Southeast Asia awards.   - Southeast Asia Integrated Marketing Agency of the Year: McCann Worldgroup Singapore - Gold - Southeast Asia B2B Marketing Agency of the Year: MRM (McCann Worldgroup) Singapore - Gold - Singapore Creative Agency of the Year: McCann (McCann Worldgroup) Singapore - Bronze - Singapore Digital Innovation Agency of the Year: McCann Worldgroup Singapore - Bronze - Southeast Asia Production Company of the Year: Craft Thailand - Bronze   Congrats to our colleagues in Singapore and Thailand for their hard work this year. Bravo!

We are thrilled to announce that Ivan Czwan Altobelli is joining McCann Worldgroup as our new Global Chief Talent Officer.    Iván is a force in our industry and brings a wealth of experience in talent strategy development and organizational transformation and culture, having led teams at top creative agencies and professional services firms. Most recently, he served as Global Chief People Officer at Dentsu Creative. He's known for his collaborative leadership and commitment to building strong teams.   Before Dentsu, Iván worked across several countries and cultures, providing strategic HR support to the creative and digital agencies for Accenture, including Karmarama, Rothco, and Droga5, among others. This included leading talent acquisition strategies, fostering cross-functional collaboration between agencies, driving employee development programs, and implementing initiatives to enhance agency culture and performance. Throughout his career, Iván has held many talent and HR leadership roles, including serving as Global Performance Management Lead, M&A HR Integration Lead, and as a HR Business Partner. He is a respected and empathetic talent leader, whose creative energy and passion come through in all that he does.   We're excited to have Iván on board! Please join us in welcoming him to McCann Worldgroup.

It is with immense gratitude that we congratulate our Global Chief Talent Officer, Cindy Augustine, on her forthcoming retirement in January.   Cindy joined us from FCB three years ago and has been a force for good, shaping us into a more creative, collaborative, and inclusive organization. She's a true leader, instrumental in attracting some of the industry’s very best talent to McCann Worldgroup and to our industry, and mentoring countless leaders who now run offices, brands and client businesses across our company and beyond.   Over the course of her illustrious career, this powerhouse lawyer turned talent leader has been recognized three times as one of Savoy Magazine’s Top 100 Most Influential Black Leaders in Corporate America and named to Black Enterprise’s list of the Most Powerful Women in Business. She also sits on the Board of Trustees for the Innocence Project, a nonprofit organization that works to exonerate people who have been falsely convicted of crimes.    We will miss Cindy tremendously, but we are delighted for her to finally realize her plans for retirement. Cindy was recently appointed to the board of directors at REV Group, Inc., and will be spending much more time with her grandchildren. We are excited to announce our new Global Chief Talent Officer in the coming days. For now, please join us in thanking Cindy for her contributions and wishing her all the best in retirement.

Our European teams were honored at the Eurobest Awards today, taking home a total of 15 awards.    Among the winners were 3 Grand Prix wins, honoring our commitment to radical creativity. “The Everyday Tactician” by McCann London for Xbox won in both the Activation and Entertainment & Brand Experience categories. “Room for Everyone” by McCANN Poland for Mastercard won in the Creative Data category.    We also were honored with: - 4 Golds - 2 Silvers - 5 Bronzes - 1 Innovation Award Congratulations to all those who contributed to these impactful campaigns! #McCannWorldgroup #TruthWellTold

McCann Worldgroup is proud to have a strong presence on the 2025 jury at The One Club for Creativity's The One Show, with 10 influential individuals representing our network: 8 jury members and 2 jury presidents.   Javier Campopiano, Global Chief Creative Officer, McCann Worldgroup and McCann, will be serving as Jury President for Film & Video, and Ronald Ng, Global Chief Creative Officer, MRM, will be serving as Jury President for IP & Product Design. Through Javier’s extensive experience in film and video, and Ronald’s deep understanding of innovation and product design, they will bring invaluable expertise to their respective juries.     Our network is committed to pushing creative boundaries and shaping the future of the industry. We're excited for our colleagues to witness the innovative work up for consideration this year and congratulate them on getting to be part of the judging process! #McCannWorldgroup #TruthWellTold

Today, Interpublic Group (IPG) announced an agreement to be acquired by Omnicom, bringing together Interpublic’s extensive brand building and marketing expertise with Omnicom’s innovative services, to form a premiere global marketing organization. The combined company will bring together unmatched capabilities, including the industry’s deepest bench of marketing talent, and the broadest and most innovative services and products, underpinned by the most advanced sales and marketing platform, strongly positioning us for continued growth in the new era of marketing. At McCann Worldgroup, we’re excited about the potential of our collective capabilities for our clients, which will only strengthen how we deliver on our mission of building enduring brands through the radical creativity of Truth Well Told. “Our two companies have highly complementary offerings, geographic presence and cultures. We also share a foundational belief in the power of ideas, enabled by technology and data. By joining Omnicom, we are creating a uniquely comprehensive portfolio of services that will make us the most powerful marketing and sales partner in a world that’s changing at speed.” — Interpublic CEO Philippe Krakowsky. Read the full announcement here: https://lnkd.in/eRjhpbWc