Blueland

It’s official!! Blueland has been named a 2024 TIME Best Invention! It took more than three years to perfect the world’s first scented, 100% plastic-free Laundry Detergent Tablet. After brainstorming dozens of potential fragrances, reformulating multiple times, and conducting hundreds of rounds of user testing, the end result is the tiny tablet we’re known for—but now, packed with the lasting scent power of bright florals and sun-ripened citrus. It was no small feat, and we couldn’t be more thrilled to be recognized by TIME for our team’s endless dedication to eco-friendly innovation. Have yet to smell Spring Bloom for yourself? You can find it now on www.blueland.com or read about it on https://lnkd.in/e98jkd2m

Huge news!! 🏆 For the 2nd year in a row, we're excited to share we’ve been selected as an EPA 2024 Safer Choice Partner of the Year. It’s such an honor to be recognized by the EPA for our commitment to responsible design, manufacturing, and sourcing as well as safer ingredients—and to see our name among the ranks of such esteemed brands. Here's to another year of keeping plastic out of our oceans and getting greener cleaners into all of our homes.

In this week’s episode of Found, Blueland co-founder and CEO Sarah Paiji Yoo shares how she's turning the cleaning products industry on its head with no-waste tablets. Blueland is proving that sustainability and profitability can go hand in hand. Sarah discusses the challenges of creating a new product category, the importance of perseverance, and why she believes advocacy is the next frontier for sustainable businesses. Check it out: https://tcrn.ch/3Mu3Yib

PSA: It’s Plastic Free July! This year, we’ve teamed up with everyone’s favorite eco-conscious queen, @PattieGonia, to raise $25,000 for Beyond Plastics—a non profit organization working to put and end to single-use plastics. Want to join the cause? Find out how you can get involved here: https://lnkd.in/eRejyzTG

We couldn't be more excited to share the introduction of the Pods are Plastic Bill, new legislation introduced to NY City Council that would ban the sale of plastic (PVA) detergent pods and sheets in New York City. For the past five years, we've been raising awareness about the potential harmful effects of two of the most common household items containing PVA: laundry and dishwasher detergent pods and sheets. Both of which are plastic and polluting our waters. Blueland wasn’t founded to simply make products, for us it was about making a difference. Pushing the industry for change is part of Blueland’s DNA, and we couldn’t be more excited to support the Pods are Plastic Bill to keep our waters clean and just as importantly, send a larger message to businesses that plastic products should not be designed to go down our drains and pollute our environment. You can show your support for the bill by going to podspollute.com to contact your representative. It's our hope this is just the start of driving greater change, because after all—if we can ban it here, we can ban it anywhere.