Laylo

Laylo

Marketing Services

Los Angeles, California 2,970 followers

The Drop CRM powering your favorite musicians, sports teams and live events

About us

Laylo is the Drop CRM powering iconic artists, live events and sports teams. The platform combines landing pages, messaging, link tracking, and more to drive more tickets, merch and streams through Instagram DM, SMS and Email.

Website
http://laylo.com
Industry
Marketing Services
Company size
11-50 employees
Headquarters
Los Angeles, California
Type
Privately Held
Founded
2017
Specialties
Music, Curation, Discovery, Media, Social, saas, fans, tracking, identification, machine learning, audience segmentation, creators, marketing, and advertising

Locations

Employees at Laylo

Updates

  • View organization page for Laylo, graphic

    2,970 followers

    '23 Reasons '24 will be even bigger

    View profile for Alec Ellin, graphic

    CEO @ Laylo - The Drop CRM (YC S20)

    2023 at Laylo - Drops to 20m Fans - Powered 40k musicians, sports teams, live events and entertainers - Tripled revenue (again) - Launched Multidrops which has powered some of the biggest tours globally and drove over a $250m in ticket sales - Launched our Shopify integration which drove over $75m in merch - Team of 14 beating teams of 1,000 - Impossible to make an exhaustive list, but some we powered drops for Nicki Minaj, NASCAR, Sam Smith, Jungle, Billie Eilish, Summer Walker, Disclosure, Breakaway, Outsidelands, Cleveland Caveliers, Odesza, Mitski, Druski, Sarah Silverman, 6lack, Kygo, JVKE, Usher, Reese's Book Club and so so many more We're just getting started. If you're a musician, sports team or live entertainment brand and you're not already dropping with us, let's talk :) https://www.go.laylo.com

    Laylo - The Drop CRM

    Laylo - The Drop CRM

    go.laylo.com

  • What an incredible year it’s been working with Sabrina Carpenter! She launched her album, sold out her global Short ’n Sweet tour in just hours, and broke the Laylo record for the most Drop signups—over 1.2 million fans. This is likely also a global record for the most SMS signups in 24 hours for any campaign. Whatever record she’s aiming for next better watch out—because she clearly doesn’t miss. #sabrinacarpenter cc: Merce Jessor Volara Management

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  • Here's how to turn Instagram Comments directly into Streams 📈 Obed Padilla, a Chicano singer-songwriter inspired by the vibrant cultures of Mexico and Costa Rica (and artists like The Beach Boys and Kanye West), used a genius strategy to hype his latest single. Here’s the breakdown: 1️⃣ He shared a teaser of the track on Instagram reels and posts to build the excitement 2️⃣ Using Laylo’s Instagram Comments feature, he encouraged fans to comment “moremusic.” 3️⃣ Fans who commented received a DM with early access to the song 4️⃣ Boosted Streams: With Laylo’s Spotify integration, fans automatically followed him and presaved this track and his future releases, supercharging its release performance. 🚀 The result? A perfect blend of exclusivity, automation, and direct fan interaction that built excitement AND strengthened his connection with listeners. Thinking of trying something similar? Save this strategy for your next release.

  • Meet The Laylo App Store - Seamlessly sync fan data from any platform - Know exactly who bought your tickets and merch - Send segmented messages based on any connected App - Supercharge your Drops

    View profile for Alec Ellin, graphic

    CEO @ Laylo - The Drop CRM (YC S20)

    (Repost w/ new additions) Got a text last week "you're done with product launches this year, right?". Wrong. Today we're dropping our biggest product of the year: The Laylo App Store. Seamlessly sync fan data from any platform. I’m incredibly proud to launch with FEVO, MAX.Live, Merchtable, The Ticketing Co., Tixr, Getin, Songfluencer, GO-OUT and even more coming. Our early-access users are already using the App Store to sync their ticket and merch buyers, send targeted messages, and power up their Drop campaigns. Start connecting all your Apps today in your Laylo settings

  • We all know turning your social following into an owned audience is key, but it doesn't have to be so hard. That’s why Dubstep FBI, a women-owned EDM publication, used Laylo to make it as simple as a tap. Here’s how they did it: 1️⃣ They ran a giveaway on Instagram, offering two free concert tickets. 2️⃣ Fans who replied to the story were auto-DM’d a link to sign up with their phone number. 3️⃣ Thousands of fans joined their SMS community! Now, instead of relying solely on Instagram to reach their audience, Dubstep FBI can directly connect with fans to promote their content and events. No algorithms. No gatekeepers. Just authentic connections. Ready to own your audience like Dubstep FBI?

  • View organization page for Laylo, graphic

    2,970 followers

    This 21-year-old singer drove so many Laylo signups for her tour she had to upgrade every single venue to meet the demand Meet Alessi Rose, a British singer-songwriter who turned her Instagram and TikTok following into packed venues across the UK. 🎤 Using Laylo’s Multidrop feature, Alessi collected pre-sale RSVPs for all 13 stops on her tour. When she texted her fans about pre-sale tickets, they rushed to secure their spots. 🚀 💥 Result? • Pre-sale tickets: SOLD OUT in 15 minutes • General tickets: SOLD OUT in 10 minutes This is the power of owning direct fan connections. 👉 Want to turn your fanbase into ticket sales like Alessi? Let’s chat.

  • View organization page for Laylo, graphic

    2,970 followers

    Introducing: Laylo Affiliate

    View profile for Alec Ellin, graphic

    CEO @ Laylo - The Drop CRM (YC S20)

    Nobody ever made it in entertainment on their own. Over the years, countless intros have changed my life, and it’s thanks to the people who believed in Laylo and shared it with their networks that we’ve grown to power the biggest Drops in the world. That's why I’m so excited to announce the launch of Laylo’s Affiliate Program. This takes the power of our biggest drops and loops you in—share your affiliate link with the right artist, live event, or sports team, and get rewarded. But this isn’t just your typical affiliate program where one lucky winner gets a prize. For anyone you refer, we’re bringing you in on all their Drops. If you’re hyperconnected in the music, sports or events, just share your Laylo Affiliate link and win with us. DM me to get access!

  • View organization page for Laylo, graphic

    2,970 followers

    Ad this to your must-haves #LayloAds

    View profile for Alec Ellin, graphic

    CEO @ Laylo - The Drop CRM (YC S20)

    Laylo is rolling out a secret weapon that took years to be ready for action. We think it will completely change the game. The sauce? Precision-targeted fan data. With Laylo's reach across many of the biggest artists, live events and sports teams, we’ve amassed a treasure trove of hundreds of millions of fan interactions to understand which fans actually convert and which don’t. Now we’re putting that data to use for your ads to reach the exact right fans. Here’s how “Laylo Ads” work: Set your budget, and Laylo Ads will do the rest. We’ll target high-intent fans with laser-focused ads across top social platforms, maximizing your ROI with a custom lookalike audience crafted just for you. By cross-referencing your fanbase with 100M+ anonymized fan interactions across Drops & purchases, we create custom lookalike audiences that are most likely to convert. Artists like Rod Wave, DJ Snake, and Tinashe are already seeing incredible results with Laylo Ads. Imagine Laylo’s messaging power combined with industry-leading ad targeting. Can’t help but feel like the Laylo masterplan is finally taking shape. Want early access Laylo Ads? Drop me a DM.

  • View organization page for Laylo, graphic

    2,970 followers

    Nike is re-releasing a $50,000 shoe with Wu-Tang Clan, Dropping through Laylo Back in 1999, Nike dropped just 36 pairs of the Wu-Tang Clan Dunk Highs to the public. Those who were lucky enough to get their hands on them saw resale prices soar up to $50,000. While official images haven’t surfaced yet, both Nike and Wu-Tang teased a colorway that brings back the vibes of the 1999 original. The shoe features a leather build with a black base and yellow overlays—complete with Wu-Tang’s signature “W” embroidery. Exciting, right? These kicks are reportedly set to release this fall, but details on pricing and where to buy remain scarce. To build the hype, Wu-Tang tapped into Laylo to collect fans who want to be the first to know when and where they’ll drop. Fans will be on the edge of their seats as they wait for that Drop notification about these coveted kicks.

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