Attentive

Today marks the beginning of the next evolution of our AI marketing platform, as our team has been dedicated to developing next-generation solutions over the past 18 months. We're excited to introduce you to two new AI products: AI Journeys and AI Pro. These innovations help brands send hyper-personalized and two-way messages that drive maximum performance, by optimizing the audience, content, timing, and destination of each message. Now, businesses can create shopping experiences like never before. Our products have exceeded expectations, delivering incredible results for brands like Reebok, Brooks Brothers, and Forever 21. Hear more from our CEO below and join our waitlist to learn more: https://bit.ly/3TI17GQ

Another incredible year in the books here at Attentive! To the brands and partners that have made it all possible, thank you. This year: ✅ Brands sent over 53 billion messages using Attentive's technology ✅ Attentive continued to expand globally, growing revenue 125%+ internationally ✅ We launched AI Journeys and Attentive Signal, our robust identity solution built for today’s mobile-first consumers We could go on, but we'll let our CEO Amit J. take it from here:

The end of the year is in sight. You did it! And you welcomed a ton of new subscribers along the way. Now what? January is the perfect time to reconnect with those customers, introduce yourself, and engage them with fresh offers. How else are you planning to keep the momentum going? 🤔 Not sure yet? Head to the comments for some of our favorite customer campaigns to inspire your strategy!

A huge congrats to Chicago Fire FC for winning the 2024 Mark Abbott Major League Soccer Starting XI Club Business Award for Business Intelligence Project of the Year—recognized for their innovative SMS program 🏆 Since partnering with Attentive in May, they’ve taken fan engagement to the next level, driving record-breaking attendance and achieving the highest average and total attendance in club history 🔥 It’s incredible to see how they’ve used SMS to connect with their fans in a meaningful way. We’re thrilled to continue exploring new strategies together and can’t wait to see how they keep redefining fan experiences in 2025!

The end of the year is a great time to celebrate wins—but it can also come with its share of stress, long hours, and burnout as we close things out. That’s why we're proud to support mental health and neurodiverse talent through our employee resource groups. Led by Kelley Hopkins, Sarah Dawson, Emma Roddy, and Sophia Calandra, Continuum has been driving impactful conversations and initiatives to prioritize mental health across our teams. Some highlights from this year: ↳ Hot Talks, Cool Minds: A new series where Attentive leaders, like Exec Sponsor (and our CEO) Amit J., share how they prioritize mental health. ↳ A donation to Dreams in Progress, supporting underserved Black and Brown communities in Chicago. ↳ In-person fitness classes hosted nationwide to encourage movement and connection. ↳ Partnering with Attentive’s Asian American ERG, Amplify, to provide Kintsugi Kits for people at home, promoting compassion and well-being. ↳ Membership has grown by 42% since April 2024 (!)—proof that this work is resonating. Thank you to our ERG leads for helping build an environment where mental health is supported and celebrated, not just talked about.

We loved spreading some holiday cheer with our amazing customers recently in NYC, LA, and the UK 🎁 After what seemed like one of the busiest BFCMs yet (3.9B messages sent via Attentive kind of busy), taking the time to connect and celebrate your wins together made it feel all the more special. A huge shoutout to our friends at Steve Madden, Magnolia Bakery, L'Oréal, Coach, (and many more!) for joining us to close out the year. Your creativity and dedication inspire us, and we’re so grateful to be part of your journey. Here’s to building even bigger things in 2025! 🥂

The New Year is right around the corner (we know, we know). And after gaining new subscribers over BFCM, now is the perfect time to really introduce yourself and start building long-term loyalty. Take it from just a few Attentive brands that resolved (sorry) to start the year off with a bang 💥 ↳ Clove nailed their Year in Review email by letting their community take center stage. They highlighted customer moments and feedback, creating an authentic connection while showcasing what makes their brand unique. ↳ ELEMIS smartly aligned with New Year's skincare resolutions, offering a free travel-sized cleanser with full-size purchases. Simple, strategic, and perfectly timed for customers planning their 2025 routines. ↳ Supergoop! took SMS beyond promotions with their weekly tips campaign. By focusing on practical habit-building advice, they positioned themselves as a trusted resource for their customers. Ready to level up your strategy for the New Year? Check out more campaign examples and tips below 👇

Still eyeing that new Ninja Kitchen appliance? They know. That’s why no incentive was needed for this text we love 💬 Did you know there’s still one major retail holiday left this year? 🎁 Boxing Day (December 26) is a gifting tradition in the UK, Canada, and Australia—but it’s gaining traction beyond these regions too. For brands everywhere, it’s the perfect moment to: → Clear out seasonal inventory → Launch loyalty campaigns for all those new subscribers from BFCM → Kickstart 2025 with fresh strategies Take a look at some of our favorite Boxing Day strategies from our customers: https://bit.ly/47a2TVn

You might have heard that we’re exploring some very exciting opportunities to enhance engagement with RCS Business Messaging. You've also probably noticed some new RCS features pop up since you updated to iOS 18, including read receipts on messages sent between Android and iPhone 👀 So, it begs the question…

Things we love: hearing how excited brands are about the impact of the AI tools we're building here at Attentive. We asked a few of them what they're loving most so far—and the features they’re most excited to use next. Which Attentive AI feature has had the biggest impact on your results? Let us know ⬇️