Laylo’s Post

I think it is safe to say that Nike is going to make 2024 the year of the Kobe. It makes perfect sense; his legendary #24 makes the last two letters of the year. So, the brand certainly took this as a gateway to flood the market with countless pairs of the Black Mamba sneakers. On April 13th, we are going to be graced with a total of three pairs, and you certainly don’t want to miss any of them. In the post below, you'll find details on where to get them, and I also discuss their resale value and which is fetching the most margins https://lnkd.in/epnvmvFJ

While Nike, Adidas, and Skechers have long dominated the footwear scene with their flashy branding, there’s a new trendsetter on the block that’s making waves without much fanfare: HOKA. Surprisingly, even big names like Joe Biden and Britney Spears are opting for HOKA over the traditional giants. In a world where Nike rakes in around $50 billion and Adidas follows with $22 billion in revenue, HOKA’s parent company, Decker, stood at a modest $4 billion. So, what’s HOKA’s secret sauce? They’ve dared to defy the minimalist trend embraced by competitors, opting instead for maximalist designs. Their funky, chunky shoes not only make a statement but also offer unparalleled comfort, whether you’re traversing dirt, lava, rocks, or trails. Their high-end midsoles are a hit among athletes and fashionistas alike, proving that comfort doesn’t have to compromise style. #brands #business #marketing #hoka #sneakers #shoes #brandstrategy #businessstrategy #businesscasestudy

👟🎬🎶 Sneakers in Pop Culture: Memorable Moments in Movies and Music 🎶👟 From iconic dance scenes to memorable performances, sneakers have played a significant role in shaping pop culture. 🌟 Whether it's Marty McFly's futuristic Nike Air Mags in "Back to the Future" or Run-D.M.C.'s classic Adidas Superstars, sneakers have become more than just footwear - they're cultural symbols that transcend fashion. Let's take a trip down memory lane and revisit some of the most unforgettable sneaker moments in movies and music. 🎥🎵 Who could forget the Air Jordans in "Space Jam" or the Chuck Taylors in "Grease"? These sneakers not only made a statement on-screen but also left a lasting impact on pop culture. So, next time you lace up your favorite pair of kicks, remember the influence that sneakers have had in shaping our entertainment landscape. What are some of your

Shares of the world's #1 footwear company have notched fresh one year lows in the afterhours trading session following Nike's Q4 earnings report. The Hammerstone scrolling news feed has posted on Nike 13x today, including earnings previews, volatility estimates, and a seamless relay as the earnings were released at 4:15pm. Below is Hammerstone's bespoke Nike earnings summary, posted at 4:20pm. 04:20:20 pm $NKE -Q4 EPS $0.99 vs. est. $0.83 -Q4 revs $12.6B vs. est. $12.81B -at qtr end, inventories were $7.5B, -11% YoY -reported Q4 gross margins 44.7% vs. 43.6% y/y -global revs for North America –1.4% to $5.28B (light), EMEA -1.7% y/y to $3.29B (light) and greater China revs +2.9% to $1.86B (better). Reported weakness in sneakers with Q4 converse revenue $480M, -18% y/y, vs. est. $545.6M -shares -5% in afterhours trading -watching $FL $DKS $ADDYY $UA $ONON for sympathy weakness -------------------- Frantic action and misdirection by quants and algos were fun to watch (and certainly not for the faint of heat) in the first 90 seconds after Nike's earnings were released at 4:15 (see the chart below): - $NKE shares immediately fell to to $91 for a millisecond, then spiked up to $98.88 (looking like they were about to move through $100) and finally crashed below $90 and it was only 4:17pm!

👟 Let's explore Adidas's shift in manufacturing from Europe to Asia! This guide pinpoints the exact locations of Adidas's factories and addresses the counterfeit issues they are facing. 📤 If you're interested in exploring the world of footwear manufacturing, the article and accompanying video provide all the essential information you need. 👇 https://lnkd.in/gqMHeS5U

https://lnkd.in/e67By6UJ Sneakers have evolved from simple footwear to powerful cultural symbols, shaping fashion trends and becoming coveted collector's items. From the iconic Air Jordan 1 to the timeless Adidas Superstar, certain pairs have left an indelible mark on sneaker culture. If you're a sneakerhead or simply an admirer of legendary designs, check out this curated list of the 25 Most Iconic Sneakers of All Time. These sneakers not only define street style but also represent a blend of innovation, history, and personal expression. Whether you're looking to enhance your collection or get inspired by these cultural icons, this list is a must-read! Take a look at the full article and discover the sneakers that made history. Which pair from the list is your ultimate favorite? #SneakerCulture #FashionIndustry #Streetwear #Sneakerheads #IconicSneakers #BrandStory #FashionTrends #StreetStyle #SneakerInnovation #FashionLeadership #SneakerDesign #SneakerMarketing #LuxurySneakers #SneakerBusiness #BrandImpact #FashionCommunity #CulturalIcons #SneakerAddicts

👟🎨 Elevate Your Sneaker Game with Sneaker Art! 👟🎨 Are you tired of blending in with the crowd with your sneakers? It's time to stand out and make a statement with Sneaker Art! Transform your favorite kicks into unique pieces of art that reflect your personality and style. Sneaker Art allows you to unleash your creativity and customize your sneakers in a way that is truly one-of-a-kind. Whether you prefer bold colors, intricate designs, or a minimalist approach, there are endless possibilities to express yourself through your footwear. Not only does Sneaker Art make your shoes look amazing, but it also gives you the opportunity to support talented artists and designers who bring these creations to life. By investing in Sneaker Art, you are not just buying shoes – you are investing in a piece of wearable art that tells a story. So, why settle for ordinary when you can step up your sneaker game with Sneaker Art? Let your shoes

#Free Friday Feature - online now! The material behind the retro trend https://lnkd.in/eVaeWAgP In recent months, a particular style of athletic shoes has seen a significant surge in demand, driven by the resurgence of key materials that have redefined their appeal. In #footwear manufacturing, the choice of material is crucial in shaping the quality, aesthetics, and market success of a product. #Suede and #nubuck, known for their premium look and feel, have become standout options in the #athleisure market, particularly through #retro-inspired designs from brands like adidas, New Balance, Nike, and PUMA Group. The timeless appeal of suede and nubuck lies in their unique aesthetic and #performance, which are difficult to replicate. Unlike #synthetic materials, these classics offer a distinctive look and tactile experience, making them highly sought-after by discerning consumers. https://lnkd.in/eVaeWAgP

Choosing the perfect basketball shoe goes beyond just performance. Whether you're dominating the court or rocking fresh kicks on the street, finding the right fit is key. This article does a deep dive into the JA 1, KD 16, and LeBron 21, dissecting their features like cushioning, support, traction, and of course, style. So, are you a Ja Morant fan craving his lightning-fast agility in a shoe? Or maybe a Kevin Durant admirer seeking a versatile scorer's footwear? Perhaps you're a LeBron James devotee looking for a dominant force on your feet (and in your collection)? This comparison guide has you covered! ➡️ https://lnkd.in/gaKcqUcv Step Beyond Limits, Into Your Style. Shop sneakers, apparel and collectibles. #sneakers #style #Novelship

A Bold Move by Nike "Can shoes be lungs?" Why I loved the presentation here: Nike shoes depicted as lungs (bold move, right?) Striking imagery. Minimalist message: "They keep you alive." And one question: "Can shoes really be lungs?" Spoiler: They can—metaphorically. Because they breathe life into your movement. 1️⃣ Clever metaphor Transforms footwear into a symbol of vitality. It’s not just about shoes; it’s about the essence of life. Strategic creativity like this connects instantly. Using lungs—a universal symbol of life—Nike makes an immediate emotional impact. 2️⃣ Unexpected imagery Lungs as shoes? Not your typical sneaker ad. It made me pause. Captured my curiosity. 3️⃣ Provocative question It made me think and engage. AKA, active involvement. Not just a glance. 👀 Here's a thought: If you could connect your brand with a universal truth, wouldn’t you? Nike’s done it, embedding their story into life’s core narratives. Let us know what you think about this ad in the comments 👇🏾 👋🏾 Follow Welcome Tomorrow for more insights on innovative marketing strategies. #Marketingsrategies #Nike #CreativeMarketing #BrandStorytelling #InnovativeAds