Kale

Last week, we hosted our final Kale Connect webinar of the year, "The Secret Sauce: How Restaurants like Chili’s, Sweetgreen, Cinnabon, and Carvel are Winning on Social Media." It was an incredible session featuring insights from Bari Tippett from sweetgreen, Jack Hailey from Chili's, and Hannah Gregus from Cinnabon + Carvel. From engagement strategies to bold social moments, the conversation was packed with actionable takeaways for 2025. Highlights from the session: 🥗 Bari from Sweetgreen shared how Sweetgreen focuses on building a lifestyle their audience wants to be part of. Whether it’s first dates, corporate lunches, or busy days on the go, Sweetgreen aims to grow with its millennial audience while staying fresh and aspirational enough for Gen Z to want to try. 🍔 Jack from Chili’s highlighted the importance of taking risks to create memorable social moments. You have to take swings to make big moments happen. Even if a campaign doesn’t take off, the lessons learned can set you up for success next time. Trust your instincts as social media managers—you are the expert—and bring energy and confidence to leadership to get them on board with big ideas. 🍦 Hannah from Cinnabon + Carvel emphasized the value of engagement rates over chasing impressions. Driving actions like clicks, comments, and shares shows your audience is genuinely invested and moving closer to becoming customers. It’s all about creating content that connects on a deeper level. A huge thank you to Bari, Jack, and Hannah for sharing their expertise and to everyone who joined us!

New Speaker Alert! We’re pumped to have Bari Tippett, Head of Social at sweetgreen, joining our final Kale Connect webinar of the year! Now with insights from Chili's, Cinnabon, Carvel, and sweetgreen, this is your chance to learn how top brands crush TikTok, build loyal communities, and drive real results.  🔗 RSVP: https://lnkd.in/efZs_Qyv 📅 Wednesday, Dec 11 | 4 PM EST Speakers: Jack Hailey- Social Media Manager at Chili’s Hannah Gregus- Social Media Manager at Cinnabon + Carvel Bari Tippett- Head of Social Media at Sweetgreen

We’re feeling especially grateful this time of year for the amazing brands and creators who have partnered with us—they’re the ones who make Kale what it is! 🫂 Thank you for trusting us to bring your ideas to life! We’re excited to see all the incredible Kale content ahead—it’s always inspiring to see what this community creates. And don’t forget to add some actual kale to your plate this holiday! 🥬 OLIPOP PBC, Rare Beauty, Notion, Van Leeuwen Ice Cream, Chili's, ŌURA, sweetgreen, Anthropologie, Trü Frü, Nuuly, Nordstrom, Bachan's, Spirit Halloween, Free People, Provence Beauty, Repurpose and many more!

🚨 Attention all social media managers! 🚨 Join us for the final Kale Connect webinar of the year—a must-attend event for anyone looking to level up their social strategy in 2025! Our founder, Isha Patel, will chat with marketing leaders from Chili's, Cinnabon, and Carvel to uncover how they’re creating viral TikTok moments, building loyal communities, and driving real results through social media. Spots are limited—don’t miss this chance to learn from the best, spark new ideas for your 2025 strategy, and gain actionable insights to elevate your social media game.  🔗 RSVP: https://lnkd.in/efZs_Qyv  📅 Date: Wednesday, December 11  ⏰ Time: 4:00 PM EST Speakers: Jack Hailey- Social Media Manager at Chili’s Hannah Gregus- Social Media Manager at Cinnabon + Carvel

This Week’s Top Marketing Roles 🚀 Looking to make your next career move? We’ve rounded up some awesome opportunities from leading brands—spanning social media roles to senior marketing leadership. If you're hiring, drop your role in the comments, and we’ll feature it in the next edition! Chili's - Community Engagement Associate Manager: https://lnkd.in/eGJMVnGP E.L.F. BEAUTY - VP of E.L.F. Made: https://lnkd.in/e-KiVup9 Sun Bum- Senior Marketing Manager: https://lnkd.in/e48dsVMS Cerave - Senior Manager, Advocacy & Influencer: https://lnkd.in/ey_pmP2K DECIEM | THE ABNORMAL BEAUTY COMPANY - Senior Brand Manager: https://lnkd.in/eK7fTvcG OLAPLEX - Senior Manager, Digital Content and Social Media: https://lnkd.in/ebWrc8t9 Huda Beauty - Senior Trade Marketing Manager: https://lnkd.in/eaVJvBrP Free People - Campaign Manager & Content Lead: https://lnkd.in/ew8EQkpD Tarte Cosmetics- Social Media Manager: https://lnkd.in/eAxhWHrH PACSUN - Associate Manager, Social Media: https://lnkd.in/euz5yE5c Don't see your dream role yet? Check back next week for more opportunities!

Van Leeuwen Ice Cream x Kale In an increasingly crowded ice cream market, Van Leeuwen wanted to stand out in-store and online 🍦 The objective was simple: drive foot traffic and boost social media chatter with content that made each flavor launch feel like an experience!

Nothing beats the magic that happens when creativity meets community! 🎃 ✨ Our recent Vita Coco x Kale "Dress Up Your Bottle" Halloween challenge brought all the spooky vibes. We asked the community to show off their arts and crafts skills by turning Vita Coco cartons into Halloween inspired designs—and they did not disappoint. The talent and imagination within our community never cease to amaze us!

We’re back with Kale’s Hot Jobs of the Week! 🔥 If you're looking to make a move in the consumer marketing world, we’ve rounded up some great roles with top brands! From social media manager to influencer marketing—even CMO level 👀 This week’s roundup: Dreyer's Grand Ice Cream - Social Media Strategist: https://lnkd.in/eakMZZXu amika - Senior Director of Global Influencer + Communications Strategy: https://lnkd.in/e_iuwF_v Daily Harvest - Senior Brand Marketing Manager: https://lnkd.in/eGyVNbn7 OLAPLEX - Digital Content and Social Media Sr Manager: https://lnkd.in/ebWrc8t9 Peace Out Skincare - Director of Social & Influencer Marketing: https://lnkd.in/eS6YkZ4e DRUNK ELEPHANT - Digital Marketing Senior Manager: https://lnkd.in/e_jRGh8X UNIQLO Sr. Marketing Manager: https://lnkd.in/emJ5sU9W Coach - Global Brand Marketing Sr. Manager: https://lnkd.in/eY5vjZWR Murad - Social Media Manager: https://lnkd.in/exnfw-hv Alo Yoga- Senior Influencer Manager: https://lnkd.in/e2He4e9q Briogeo Hair Care - Chief Marketing Officer: https://lnkd.in/ept2qpM5 Stay tuned for the next roundup! ✨ If you’re hiring, drop your role in the comments, and we’ll feature it in the next edition!

Brussels sprouts & Kale are the fall duo we didn’t know we needed. 😏 sweetgreen turned their Fall Harvest menu into a fan favorite with their #BrusselsAreBack campaign, sparking a wave of TikTok videos and social chatter! #UGC #Creators #SocialMediaManagers #TikTok #InfluencerMarketing #BrandManagers

Introducing Kale’s Hot Jobs of the Week! 🔥 We’re excited to spotlight marketing gigs in the consumer space—from household names to exciting emerging brands, including some from our inner circle (aka brand partners of Kale). Here’s this week’s roundup: Notion - Social Media Manager: https://lnkd.in/e7SpFK27 OLIPOP PBC - Community Manager: https://lnkd.in/erzw2KDS  Chobani - Senior Brand Manager: https://lnkd.in/ecGKASiM The Farmer's Dog - Affiliate Marketing Manager: https://lnkd.in/e5rH_AmY Topicals - Social Channel Manager: https://lnkd.in/eYiSuJgT Glossier, Inc. - Social Media Marketing Manager: https://lnkd.in/eHUn5VdN Anthropologie - Associate Manager of Social Media: https://lnkd.in/eyVdD4HR Away - Brand Marketing Manager: https://lnkd.in/eX8gsrrv Bubble - Senior Director of Brand Marketing: https://lnkd.in/eTAcaxmv Stay tuned for more opportunities, and who knows, your dream role could be next on the list! 😉