We at Brightline are equally thankful for the great work from Best Friend Jack. Shout out to Lena Cheng, MD and Reed Perkins! Their deep understanding of the health-tech space, along with their ability to craft cohesive brand narratives and deliver high-quality content, has helped Brightline evolve and differentiate our marketing campaigns. Their dedication, creativity, and strategic insight were key in helping us push forward during a pivotal time for Brightline. We highly recommend Best Friend Jack to any health-tech company looking for a partner that can elevate their brand and marketing efforts!
Six years ago, we didn’t know if this would work. When Reed Perkins and I started Best Friend Jack nearly six years ago, we didn’t have grand plans to build an agency. Honestly, we weren’t even sure if we could make it work. We told ourselves, “If it doesn’t take off, we can always go back to in-house roles.” That mindset gave us the freedom to take risks, experiment, and figure things out as we went. Fast forward six years, and I’m filled with gratitude: - For the trust our clients have placed in us to tackle their challenges - For a team that consistently goes above and beyond to deliver - For the hard lessons (and there have been a lot!) that taught us resilience, adaptability, and the power of leaning into uncertainty What started as a “let’s-see-if-we-can-do-this” experiment has grown into something much bigger: a story that’s still being written, built on the values we care about most—trust, creativity, and impact. This Thanksgiving, I’m reflecting on how far we’ve come and the people who made it possible. To our clients, collaborators, and everyone who’s been part of this wild journey: thank you. #gratitude #digitalhealth #healthtech #agencylife