How we hit our monthly goal on launch day
To: Sophie Buonassisi, Max Altschuler, Scott Barker, and Paul Irving
From: Rahul Jain
Thank you again for your help with last week’s launch. It went well and we felt the love from our investors and advisors who posted for us. We had 40 people post about Noble, our company LinkedIn page is now at 1300+ followers, and we hit our monthly goal of sign-ups in one day. Given that we didn’t pay our investors/advisors to post, our team feels really good about the launch.
If any marketer in your portfolio wants to know how we did it, I’ve summarized our launch plan below. I’m not saying this was the best launch of all time or anything fancy, but it might be helpful as a starting point.
Here’s what we did:
- First, we figured out our buyer. For us, that’s B2B marketers.
- Next, we figured out how to get in front of them. For us, B2B marketers know each other through in-person conferences and LinkedIn. So I tried to surround our team with investors and advisors who are part of the B2B sales/marketing community. If you’re part of GTMfund, you already have access to their LPs and network. On the advisor front, I was lucky to meet Jason Widup early on. He introduced me to a ton of people and suddenly I knew 30+ B2B marketers. Eventually, we turned these relationships into an advisory board which Jason oversees.
- Finally, we made it easy for our community to help us. Once we picked a launch date, we made it simple for our investors and advisors to post about us. We did the obvious things such as drafting copy and creating GIFs of the product to copy/paste. But I think the thing that made the launch successful is that we have a high baseline level of communication with our investors and advisors so when the launch came around, it wasn’t the first time in a while that they heard from our team. The week before the launch we gave them a heads up that the launch was coming and then every day someone on our team was reaching out to them individually and as a group to give them little updates so we were always top of mind. Finally, when launch day came around, we sent a reminder with my LinkedIn post in the morning, and then when each person posted they shared it with the group so it served as a way to build momentum to encourage others to post.
Brandon Redlinger 💎 led the launch from our team and he put together an awesome launch plan. I’ve included his plan and timeline below with all of the original links. Shout out to the Noble team (Joshua Budman, James Coll, Igor M., Brandon Redlinger 💎, Jason Widup, Liam MacCormack, and Courtney Lee) for a great launch!
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