Crafty Counter

✅ bucket list item — hold a life size check, on stage, for a meaningful prize 🎉 WunderEggs won 1st place at the 2024 Albertsons Companies Innovation Launchpad competition that 680 national food & beverage brands applied for. 60 companies were selected as finalists and we took the grand prize!! All those grueling years of conviction and running through walls has culminated into this moment. To make this even sweeter, I had the opportunity to share the stage with my two kids who played a big part in the pitch itself, along with Jim Foltz (VP, Business Ventures at Albertsons), Gineal Davidson (Group VP, National Merchandising) and Karen Ivanis-Rogers (Senior Director of Ventures at Albertsons Companies). The entire staff made the whole experience so fun, from the moment you show up at the ballroom, to when the doors open to a fast paced 10 minute pitch session with the judges, to the experience after. All welcoming smiles, and high energy took the pressure off the contestants, and we simply had a blast! Thank you Andress Blackwell for teaching my 11 year old how to give a firm handshake and Mandee Day day for giving her a shot in front of the camera where she cartwheeled her way into the hearts of the communications team. Deeply grateful for our judges Lynn Warin and Ashley Odom, Jae Park from Business Ventures team, and Christine Chan-Dankwardt for making us feel so welcome. There couldn’t be a better time to celebrate and eat more plants!!!🌱 Albertsons Companies Albertsons Media Collective Whipstitch Capital SPINS KeHE Distributors Numerator Mike Lancaster RangeMe Crafty Counter #wundereggs #win #believe #conviction #grateful #plantbasedfoods

Some glimpses from our Easter EggShows ❤️ But also, let me tell you a story. I quit my full time position and a cushy paycheck with a Fortune 500 tech company 6 years ago. My intent was to do something with purpose and intention and solve a problem worth solving, and while doing so, take my kids along on that journey. My kids have seen me tirelessly make batch after batch of the initial product concept, through industrialization into giant manufacturing plants. They have been a part of store demos. They have see me burn the midnight candle, at both ends. They have sacrificed precious family time. However, in the end, I hope they have gained much more. They have gained connecting with customers. They have this opportunity to play a role in making a difference in someone’s life. They have learned that nothing good comes easy. Look at what the universe has done!! So grateful for this opportunity to create products that fill a need i.e. helping people eat more plants! To all the mommy founders and entrepreneurs - keep pushing forward! It’s not easy but it’s oh-so-fulfilling. Last but not the least - this kids crew is going to be at Expo along with the rest of the adult team ✌️😬 Come say hi!! Whole Foods Market #demos #brandbuilding #innovation #mission #purposedrivenbusiness #purposefulleadership #growth #mompreneurs #plantbasedfoods #startups #sustainability #vegan #expowest2024 #expowest Crafty Counter #wundereggs