CPG Scoop

As the year wraps up, we want to take a moment to thank each and every one of you—our amazing listeners and incredible guests—for your unwavering support this year. The conversations, insights, and stories shared on The CPG Scoop wouldn’t be possible without you! To our guests, your expertise and generosity have been invaluable in making 2024 an unforgettable year. To our listeners and podcast family at The CPG Guys, your encouragement, engagement, and support fuel our passion for this podcast. As we look ahead to 2025, we’re excited to bring you even more fresh perspectives and conversations that inspire, inform, and innovate. From all of us at CPG Scoop, Happy Holidays and Happy New Year! Cheers to an even brighter 2025! 🥂🎉 #CPGScoop #HappyHolidays #NewYear #2024Recap #CPGIndustry

In our latest podcast episode, we had the privilege of chatting with Matt Bunce from Whoa Momma Protein. When we asked Matt one of our favorite questions, “What one word would you use to describe your approach to marketing?” and we loved his answer: 𝙫𝙞𝙨𝙞𝙗𝙞𝙡𝙞𝙩𝙮. Matt explained that getting in front of your target audience is often the most challenging part of marketing. Check out his perspective on how CPG brands can make sure they get in front of customers, and listen to the full episode at https://lnkd.in/epbuqj9x or on your favorite podcast platform! The CPG Guys #cpgscoop #thecpgguys #cpgpodcast #targetaudience

🎉 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝟱𝟬 𝗘𝗽𝗶𝘀𝗼𝗱𝗲𝘀 𝗼𝗳 𝗖𝗣𝗚 𝗦𝗰𝗼𝗼𝗽! 🎙️ Congrats to our co-hosts Jennifer Silverberg and Risa Crandall 🚀 on this major milestone! A huge thank you to our incredible guests for sharing their insights, our listeners for tuning in, and our podcast family with The CPG Guys for supporting and encouraging us. This journey wouldn’t have been possible without you! Here's to many more conversations 🥂 ✨ Shoutout to our 50th guest, Matt Bunce, whose episode premiered today! Don't miss the convo with him and tune in at https://lnkd.in/epbuqj9x. #thecpgguys #cpgpodcast #50thepisode

Our scoop with Matt Bunce, VP/COO and Founding Contributor of Whoa Momma Protein, is LIVE! 🍨🎉 Here are some of our favorite takeaways from this episode with Matt: 🍨 You have to get in front of your target customers, and that's the hardest part of marketing. It's trial and error, but getting in front of the right customers is a real challenge. 🍨 Grocery has a real opportunity to start to dedicate sections to new brands so consumers know exactly where to go. Consumers can then see what's new and get really excited. 🍨 Any entrepreneur needs to understand what their strengths and weaknesses are. Making those changes could potentially double or triple business just from implementing some of those changes. 🎙️ Tune into this episode on our website or wherever you like to listen to your podcasts: https://lnkd.in/epbuqj9x The CPG Guys #CPGScoop #CPGGuys #marketing #insights #cpgindustry

Keep an eye out for our exclusive chat with Matt Bunce, VP/COO and Founding Contributor of Whoa Momma Protein, dropping this Wednesday! 🔜 We're so excited for everyone to listen! 🤩 This is one conversation you definitely don’t want to miss — catch it on cpgscoop.com and all your favorite podcast platforms! 🎙️ The CPG Guys #CPGbrands #CPGpodcast #CPGmarketing

In our latest podcast episode, we had the privilege of chatting with Joseph R. Rotondo, the visionary behind Smearcase - Protein-packed Frozen Cottage Cheese. Joe's incredible story of building his brand from the ground up is nothing short of inspiring. Along the way, he’s gained invaluable insights and hard-earned lessons that any budding entrepreneur can learn from. Curious about the secrets to his success? Read below for one of the many key takeaways from his entrepreneurial adventure, and listen to his full episode at https://lnkd.in/eRjdavv3 or wherever you like to listen to podcasts! The CPG Guys #CPGScoop #TheCPGGuys #CPGPodcast

Our scoop with Joseph R. Rotondo, Founder & CEO of Smearcase - Protein-packed Frozen Cottage Cheese is LIVE! 🍨🎉 Here are some of our favorite takeaways from this episode with Joe: 🍨 Community engagement is crucial for CPG marketing success. When your values are at the forefront of your relationship with those in your community, you will see a magnetic connection start to form. 🍨 Building a unique brand requires innovation and disruption. If you're looking to get into CPG, find your niche and get really clear on how you're going to be different to drive that unique value proposition.  🍨 We're just starting to scratch the surface on what personalization in food supplements can be. Consumers need to continue to learn what works for them. Be mindful of the noise that's out there, but don't just be a follower. 🎙️ Tune into this episode on our website or wherever you like to listen to your podcasts: https://lnkd.in/eRjdavv3 The CPG Guys #CPGScoop #CPGGuys #marketing #insights #cpgindustry

Be on the lookout for our scoop with Joseph R. Rotondo, Founder & CEO of Smearcase - Protein-packed Frozen Cottage Cheese going live on Monday! 🔜 We can't wait! 🤩 It's a conversation you won't want to miss — stay tuned for the release on cpgscoop.com and everywhere you like to listen to podcasts! 🎙️ The CPG Guys #CPGbrands #CPGpodcast #CPGmarketing

Always so fun to see our podcast fam at Path to Purchase Institute's P2PI Live & Expo 2024! Great conversations, fresh insights, and inspiring industry leaders! Can't wait for the next one! 🚀💫

In our latest podcast episode, we had the pleasure of speaking with Brooke Cullison from Liquid I.V. With Liquid I.V. being such an innovative brand, we explored her insights on what CPG brands need to embrace in response to evolving consumer behaviors. Read below for a powerful quote from her episode! If you haven’t listened to Brooke’s episode yet, you’re missing out! Tune in now at https://lnkd.in/eWDNEaWW! #cpgscoop #cpgpodcast #socialcommerce #innovation