Causal

Happy Holidays! The Causal team wishes you and your loved ones a beautiful and joyous holiday season.

As the holiday season approaches, consumer packaged goods (CPG) retailers are preparing for a surge in sales. With 64% of Americans planning to shop online during the holidays, the U.S. CPG industry is projected to invest $48.79 billion in digital advertising this year. Our article explores how CPG brands can navigate this pivotal season, and provides insight into Causal's precise programmatic technology, which connects you with shoppers in real time. #holiday #CPG

During the 2024 election cycle, digital ad spending surged to 28.1%, doubling since 2020. Connected TV played a pivotal role, accounting for $1.56 billion of the $12.32 billion spent on U.S. political ads. Read our latest political brief for insights into the election, predictions for the future of political advertising, and how Causal can help you reach persuadable voters wherever and whenever they are consuming media.

This holiday season, 62% of U.S. shoppers are gearing up for Black Friday, with e-commerce playing a pivotal role. Over the Cyber 5 period—Thanksgiving Day, Black Friday, Small Business Saturday, and Cyber Sunday— online sales are expected to reach a record-breaking $41.43 billion. Read our blog for valuable insights on navigating the holiday retail frenzy and discover how Causal's intent-based targeting technology can elevate your brand this season.

All about that… Data Data Data!

Causal's Natalie B. will be speaking on the panel "From Data Overload to Actionable Insights: Leveraging Data for Clear Marketing Strategies." during Philly Ad Club's Impact & Innovation Summit: What's Next? In today’s data-driven landscape, the real challenge is turning information into action. The panelists will dive into key strategies for: 🔹 Prioritizing the right insights 🔹 Using AI to streamline complex data and uncover meaningful patterns 🔹Crafting hyper-personalized marketing that fosters real customer connections 🔹 Building and maintaining consumer trust in a data-rich world Join live to hear fresh perspectives on transforming data into a powerful marketing tool!

Meta has announced a restriction period for new ads about social issues, elections, or politics in the U.S. ahead of the 2024 general election, running from today, October 29th, to Election Day, November 5th. During this period, new ads in these categories cannot be launched. However, ads that have served at least one impression before the restriction begins will be allowed to continue with limited adjustments (such as bid and budget changes) but cannot undergo significant edits like targeting or creative adjustments. This restriction period does not impact Causal’s political and advocacy clients. Our dedicated team is available to assist with any requests, including the launch of new campaigns across various media channels to keep voters aware of important messages throughout this election cycle. #politicaladvertising #electionadvertising

Thank you to everyone who voted! We’re thrilled to announce that we’ve made it to the finals in the following categories: ✔️ Best Small Company Under 100 ✔️ Biggest Wig: Victoria G. ✔️ Salesperson of the Year: Ryan Ray If you’ll be attending the gala, be sure to stop by and say hello!

The quadrennial Presidential Election is just weeks away, keeping Americans in anticipation. Political ad spending in the U.S. has surged compared to 2020, and is set to hit a new record of $12.32 billion in 2024. As we approach the final stages of the election, it's crucial to leverage resources effectively. Causal's end-to-end solutions and expertise will give you a decisive edge this election cycle, reaching the 5-10% persuadable voters wherever they are consuming media. Be sure you're election-ready by reading our October political brief.

📰 OUT NOW: Featured in the November-December edition of Philly Ad News, read perspectives from member company Causal's Jordan Fardad, and our own Executive Director, Cynthia Weiss, on the continued evolution of marketing in the digital age. And, in reference to that open-ended question, hear more about what you can expect from the upcoming Impact and Innovation Summit, hosted at the Independence Blue Cross Innovation Center, Tuesday, November 19th. Link: https://lnkd.in/g6bX_5U5