Carlsberg Group

We like to say, that the Carlsberg Group is probably the most innovative brewer in the industry. Why?    Unlike companies that solely innovate for short-term gains, our Research Laboratory works on long-term scientific breakthroughs that are bigger than beer.    From inventing the pH scale in 1909, to winning a Nobel Prize for click chemistry in 2022, to creating technology to breed climate-tolerant crops for the future, the innovations coming out of the Carlsberg Research Laboratory won’t just change your beer, they might just change the world.    Flip through to learn more 🧪🔬🔭

We target 100% availability of alcohol-free brews in all our markets - all year. Because whether you’re going alcohol-free for the month, the night, or just the next round, we’re here to make sure you never have to compromise on taste. Here's to making thoughtful choices delicious, all year round. 🍻 Take a look at some of our alcohol-free brews 👇 #DryJanuary #AlcoholFree #YearRoundCheers

We wish you all a very hoppy and prosperous 2025 🍻 Than you for following us, we really appreciate it. Get safe into the New Year!

From acquiring businesses to expanding in China. This year was about laying the foundation for future #growth 🚀   Flip through to see the milestones we're proud of this year.   Cheers to 2025 🍻

How do we bring good times and iconic brands to far corners of the world? Carlsberg’s journey of exporting beers dates back to the mid-1800s, when our visionary founder, J.C. Jacobsen, began shipping Carlsberg beer from Denmark to Great Britain, China, and India—and even entertained the idea of reaching Australia. Fast forward to 1954, and Great Britain had become Carlsberg’s largest export market. At the time, a ship laden with Carlsberg beer would make the journey across the North Sea every 12 days, keeping the supply flowing to our enthusiastic customers. Today, Carlsberg Export & License (CE&L) is a cornerstone of the Carlsberg Group. It holds a significant place in our history and continues to play a pivotal role in shaping our global presence. CE&L is responsible for managing our global brands and specialized export brands in markets where we do not operate our own breweries. This includes well-known Core brands like Tuborg and Carlsberg, as well as our Premium and Beyond Beer offerings, such as 1664 Blanc and Somersby. With a mission to expand our portfolio to new territories, CE&L has successfully introduced Carlsberg’s brands to 83 markets worldwide, collaborating with over 150 license and export partners. And yes, we eventually triumphed in Australia too, bringing multiple Carlsberg brands to this land down under—with a little help from Export & License. 🌏 📷: Bent Rej Photography #ExportandLicense

A very special greeting from our CEO to our followers 🍻

Beer trucks for ornaments, what else 🍻❤️

The national beer of Laos, Beerlao, is now enjoyed in over 16 countries, supported by 22 distributors worldwide! 🍻👏🏼 Key export markets include Vietnam, Thailand and China. Two new markets, Sweden and Canada, were opened in 2024, in Sweden with Carlsberg Sweden as its partner. This global footprint reflects the soaring popularity of Beerlao, which saw an impressive 90% growth in exports this year, compared to 2023. "This achievement is not just about numbers; it reflects our deep commitment to excellence and our passion for brewing. Seeing Beerlao enjoyed globally fills us with immense pride and joy," says Henrik Juel Andersen, Managing Director at Lao Brewery Company. "This milestone brings significant economic benefits and a profound sense of national pride to the people of Laos. We are excited about the future possibilities and the continued journey of sharing Beerlao with the world, enhancing the prosperity and recognition of our beloved country," he adds. Congratulations to the Laos team for your success! #Beerlao #GlobalSuccess #ExportMilestone #SustainableGrowth #LaoBrewery #LBC

The Carlsberg brand in India has crossed the 1m HL milestone, setting a new benchmark within the industry in the country! Carlsberg has successfully led the premiumization agenda in the beer category in India. Led by the iconic Carlsberg Elephant beer which contributes approximately 85% of the brand portfolio, the brand has witnessed a compound annual growth rate of ~44% since 2020. A huge congratulations to the team for this achievement! 🍻

Vietnam is one of Carlsberg’s important growth markets within Asia and globally, and we're dedicated to long-term success in the market. Carlsberg Vietnam recently welcomed João Abecasis, Executive Vice President of Carlsberg Asia, for an insightful visit to Ho Chi Minh City. During his time in Ho Chi Minh City, João and the local leadership team visited a variety of on-trade and off-trade outlets, gaining firsthand insights into consumer preferences and emerging market trends. These valuable interactions will help further strengthen Carlsberg’s presence and enable us to better serve the evolving needs of consumers across Vietnam. We’ll continue pushing forward to elevate our brands and create even greater impact in Vietnam. 👉 Flip through the images to see highlights from the visit! 🍻 #CarlsbergVietnam #Leadership #Growth #AccelerateSAIL