Very proud to announce these industry leaders from the buy-side for the Beet Retreat San Juan, Feb 26-28: Left to right: Amy Worcester Lanzi from Digitas North America, Jill Cruz from Publicis Groupe, Jacquelyn Baker from Omnicom Commerce, Zach Lain from PepsiCo, Amie Owen from KINESSO, Nancy Hall from Mindshare, George Musi from Horizon Media, Ben Hovaness from OMD Worldwide and Sébastien Hernoux from Annalect Omnicom Media Group Join us in Puerto Rico https://lnkd.in/eabyChj6
About us
Since its launch in 2006, Beet.TV has been considered an essential media chronicle of the digital video revolution. Unlike conventional text-centric business trade publications, Beet.TV tells its stories with short, well-edited and informational videos. The videos break news, report on industry developments and spot the trends. Up close and personal, the videos provide unique insight into the passion and point of view of industry influencers. An influential, global audience consumes about 10,000 video views per day. The videos are viewed on Beet.TV and widely syndicated. Videos are produced at the Beet.TV studio in Manhattan, at industry events such as CES, DMEXCO, Cannes Lions, and Advertising Week. Many videos are produced at Beet.TV’s signature “leadership” events. Beet.TV covers many aspects of the industry including video advertising strategy; platforms for distribution and consumption; programmatic; web original entertainment and news; social media; devices; and many aspects of strategy around discovery, search and syndication. Most of the 200,000 video views occur off-site via syndication, the embeddable player, and other means. Videos are seen on AOL, TechCrunch, Twitter, the Huffington Post, Reuters Insider, Dailymotion, NASDAQ.com, and many other sites. Beyond the video and page views is a large, influential social graph with nearly 200K Twitter interactions and 250K retargeting impressions.
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https://www.beet.tv
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- Media Production
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- 2-10 employees
- Headquarters
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- 2006
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Updates
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European television needs "radical collaboration" to maintain simplified access to ad inventories for media buyers, Stephane Coruble, chief executive of RTL AdAlliance, says in this interview at the CIMM London conference. Special thanks to Index Exchange for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/e7Cu-MDr) and much more! #europeantv #europeanmedia #tvadvertising Coalition for Innovative Media Measurement (CIMM)
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Advertisers want interactive television ads to have common technical standards across platforms, Michael Bologna, chief accelerator at BrightLine, said in this interview at the Future of TV Advertising Global conference in London. Visit Beet.TV for this video (https://lnkd.in/eEpfH4zE) and much more! Reserve your spot for the Beet Retreat San Juan, Feb. 26-28 🏖️ https://lnkd.in/eabyChj6
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Contextual segments on YouTube drive advertising results for brands, David George, chief executive of Pixability, says in this interview with Lisa Granatstein, editorial director of Beet.TV. Visit Beet.TV for this video (https://lnkd.in/ed9GBGR6) and much more! #contextualsignals #contextualads Reserve your spot for the Beet Retreat San Juan, Feb. 26-28 🏖️ https://lnkd.in/eabyChj6
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Addressable television advertising is set for growth as marketers seek performance, Matthew Van Houten, senior vice president, product, operations and business development at DIRECTV Advertising, says in this video at the Go Addressable summit in New York. Our coverage of the 2024 summit is presented by Go Addressable. Visit Beet.TV for this video (https://lnkd.in/efNQWQU5) and much more! #addressableads #tvadvertising
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Beet.TV reposted this
LUNCH FOR A CAUSE: Had a wonderful lunch today at Michael's with Peter Naylor. Peter had the winning bid for the lunch, won at the charity auction at the #BeetRetreatLA to benefit Breastcancer.org. Thank you, Peter, for your commitment to the community and our shared causes.
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Beet.TV reposted this
LUNCH FOR A CAUSE: A toast to women's health with Katy Loria FreeWheel Comcast Advertising. Katy won this lunch at Michael's at a charity auction at the Beet Retreat Berkshires last summer. She and her Comcast pal Pooja Midha made a generous contribution to Breastcancer.org. Thank you so much Katy and Pooja! Happy holidays!
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Television networks have what can be considered "ultra-premium" ad inventories with their massive scale, David Evans, vice president of global research at Comcast's NBCU Advertising & Partnerships, said in this Beet.TV interview at the Future of Advertising Global conference in London. Visit Beet.TV for this video (https://lnkd.in/dA4d9fJg) and much more! #tvadvertising #premiumvideo Reserve your spot for the Beet Retreat San Juan, Feb. 26-28 🏖️ https://lnkd.in/eabyChj6
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CES is an occasion to get a broader perspective on consumers and products coming to market, Serina Spencer, senior vice president, PMX Lift, Publicis Media, says in this interview with Lisa Granatstein, editorial director of Beet.TV. Special thanks to Epsilon for sponsoring our "Road to CES 2025" series. Visit Beet.TV for this video (https://lnkd.in/d2PhVCUn) and much more!
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Connected television advertising gains from more powerful contextual signals, Marni Rommel, vice president of business development at Beachfront (a unit of Seedtag), says in this interview at the Beet Retreat Santa Monica with Beet.TV contributor Rob Williams. 🌴 Special thanks to OpenX, Publica by IAS, Snowflake and Spotter for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/eBC-kRe3) and much more! Reserve your spot for the Beet Retreat San Juan, Feb. 26-28 🏖️ https://lnkd.in/eabyChj6