BASES

Need some #inspiration to kick off 2025? Don't miss this #speech from our #CEO Jim Peck, recorded at the 2024 NIQ Senior Leadership Meeting in Orlando, FL. You can watch Jim's full speech here: https://lnkd.in/eMRKE39d #NIQFullView #SLM

Incredible stories of #innovation happened in 2024. We are very grateful to those who have trusted us to make great success stories possible and confident that 2025 will bring many more to life. Congratulations, #innovators!

Don't miss this amazing discussion about the role of #artificialintelligence in everyday #innovation 💥

“If you’re an #AI novice, worried you’ll never catch up with those who got a head start, there’s good news: the rapid #evolution of this technology is continually leveling the playing field. If you’re already an AI pro, don’t get too comfortable — because the rapid evolution of this technology is continually leveling the playing field.“ Click and don't miss the full report 😎

The semi-finalists for Pitch Slam Spain have been announced, and the journey toward the grand finale is underway! 🎉 These incredible brands are gearing up for the grand finale 👇   Don’t miss the event on March 5, in Madrid—a must-attend event for the FMCG industry. Stay tuned for more updates!   #PitchSlam #Innovation #FMCG #Spain"

🎄🍵 Warm up your holidays with a cozy cup of tea! Happy International Tea Day! Let's celebrate the season with our favorite brew. • Innovations continue to drive growth, with innovation sales increasing by 0.7% and contributing 4.2% to the overall sales. • Ready-to-drink tea shines, with sales reaching an impressive $209 million. • Among the 413 new items, Pure Leaf Blackberry Black Tea (18.5 Fl Oz) is leading with the highest value sales. Want more insights into the Non-Alcoholic Beverages categories?  💡Connect with BASES to learn more about Innovation Measurement and how we can help your brand at: https://lnkd.in/dBnrCfzg 

"In a world where shoppers are exposed to thousands of ads daily, captivating shoppers is more challenging than ever. How can you ensure shoppers connect your #ad to your #brand?" Click and read: https://lnkd.in/gy4MMsyj

📢 #Podcast no ar! 👉Desafios do #Multicanal no Consumo de #Tecnologia👈 Descubra como a ascensão dos canais #online e a integração da inteligência artificial estão moldando o futuro do varejo de tecnologia e como a #IA está revolucionando o desenvolvimento de produtos e a relação com os #consumidores em um contexto dinâmico! Ouça #insights valiosos de Fabio Lima, Diretor de Vendas e Marketplace da Lenovo, e Teo Senna, Associate Director BASES da NielsenIQ, no novo episódio em Português do nosso Podcast #FullView. 🎧 Disponível nas principais plataformas de streaming: Spotify - https://ow.ly/LifI30sIpP0 Apple: https://ow.ly/if5e30sIoIr Deezer: https://ow.ly/jLXt30sIoIs

#Turkey The final part of our four-part online training series is here! - "When should planning for innovation support start and end?" We will discuss why having an effective market entry strategy and distribution for your new venture is crucial to ensuring your new launch reaches its full potential. Register today for top industry insights and actionable steps. https://lnkd.in/gRemvryQ