BASES

BASES

Market Research

We Show The World What People Want.

About us

NIQ BASES is Success, Elevated.  NIQ BASES blends innovative research technologies (such as evolutionary algorithms and predictive analytics) and client consulting to increase your brand performance. We help companies dramatically improve their outcomes, whether renovating an existing brand, driving new innovation, or developing new packs and advertising to grow your sales. Success, Elevated together: We do this by revealing new paths to success, elevated by superior foresight, unmatched behavioral data, and agile technology.  Being part of NIQ, we are an equal opportunity employer that is committed to inclusion and diversity. Learn more about our career opportunities at https://nielseniq.com/global/en/jobs/

Website
https://www.bases.com
Industry
Market Research
Company size
10,001+ employees
Type
Privately Held
Founded
1977
Specialties
Concept testing, New Product Development, Innovation Testing, Design testing, Packaging testing, Creative testing, Advertising testing, Forecasting, Market Research, Portfolio optimization, Pricing, and Idea testing

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