Athletes First

We are proud to introduce “The Block,” an exclusive 25,000-square-foot premium hospitality destination event spanning four interconnected mansions in downtown New Orleans leading up to Super Bowl. “The Block” will be a first-of-its-kind experience for Athletes First’s clients, their families, and our partners. The event will run February 6-8, 2025, and feature athlete and brand activations, content studios, VIP partner events, luxury gifting, and more. We are also excited to announce that as part of the activities at “The Block,” our friends at Playmaker will host the "Pod Party" featuring Shaquille O'Neal and Marshawn Lynch.

Athletes First client and prized QB prospect Julian "JuJu" Lewis recently joined the Pat McAfee Show to announce his commitment to the University of Colorado in January. Athletes First worked with Lewis’ brand partners, including DoorDash, trading card company Leaf Trading Cards, and headphone manufacturer JLab, to incorporate them into the announcement live on ESPN. During the interview, JuJu pulled a Colorado beanie from a DoorDash bag to unveil his college commitment, while he was wearing JLab headphones, and had an enlarged Leaf trading card on display behind him. The announcement live on ESPN can be viewed here: https://lnkd.in/ecn28ZWu

Athletes First worked with MyFitnessPal, the No. 1 global nutrition and food tracking app, to showcase the importance of nutrition in Nick Chubb's day. Athletes First offered a full marketing solution for MyFitnessPal by leading on creative, production, and securing the partnership with agency NFL client Nick Chubb for the campaign. Also, Athletes First will serve as the agency of record for MyFitnessPal to help identify and manage any NFL, NBA, or MLB talent for any marketing efforts going forward. View the full campaign here: https://lnkd.in/eTU2qnJJ

We are excited to welcome NCAA Champion, Duke Hall of Famer, Olympic Gold Medalist, and 2x NBA All Star Carlos Boozer to the A1 Family! #A1Family

We are excited to welcome NFL RedZone host, Scott Hanson, to the A1 Family! #A1Family

Athletes First CEO, Brian Murphy, recently went on Front Office Sports podcast to discuss GOAT Farm Media's new athlete-driven series, The Rearview, and what it means for our athletes: "We really want to encourage all of our athletes to be yourself, be authentic" Give the podcast a listen: https://lnkd.in/eTNg9Pqr

From the chefs in the stadium to the players on the field, everyone takes getting ready for the football season seriously. Athletes First worked with Levy Restaurants, the leading food, beverage, and hospitality brand in sports, to showcase this shared commitment and give fans a unique behind-the-scenes taste of “training camp". Together, we built a campaign that paired elite football talent and Levy team members in a comedic campaign with a focused creative insight – to be the best on the field or in the stadium, you’ve got to train like the best. The result was a huge hit with fans and media alike. Athletes First supported Levy on creative, paid media, and talent procurement. Shout out to Parmley Productions for being a creative and collaborative production partner on a campaign that took us to four cities in two weeks.

Athletes First Head of Media Sales, Dan Gyves, recently spoke with Digiday about the impact of Taylor Swift on growing NFL fandom among a new, younger demographic. A1 and GOAT Farm Media are meeting this new demand with shows aimed to reach and engage this audience across YouTube and other platforms. Full article: https://lnkd.in/e-VkfNFY

We are proud to announce our Partner and Agent David Mulugheta has negotiated over $1 Billion in player contracts in 2024. This is the first time an NFL agent has negotiated over $1 Billion in a single year…. and we still have a few months left in 2024 👀

Our original content slate continues to expand! GOAT Farm Media has launched The Rearview, which is an athlete driven series featuring raw and authentic post-game thoughts from NFL stars on their drive home from the game. Episode 1 featuring Tua Tagovailoa can be seen here: https://lnkd.in/eH6kvHVP