Athletes First’s Post

It feels like destiny that Curtis and I partnered to create Flavor. BCorp. Here’s why: 1) We’ve known each other since we were 17, sharing big dreams from the start. 2) We met behind the Delicatessen at Safeway on the Isle Of Wight—not fancy, but it was the beginning of something great. 3) Deepened our friendship through our love of festivals and live events 4) Both worked in Experiential Marketing at a variety of Agencies across the UK. 5) Practised made up Dragons' Den pitches when we were living in a flat above a church in Shadwell 6) After countless challenges, Flavor has thrived for 5 years, and we’re just getting started. …from sampling cheese in a supermarket at 17, through to running the fastest growing sampling agency in the country… it’s been a hell of a journey! (I admire solo founders, but having Curtis Cooper as a partner has made this journey so much better.) Founders, how did you meet your better-business-half?

Mischievous creativity or dedication to a brand partnership -- maybe both? Coors Light wants to collaborate with Kansas City Chiefs quarterback Patricks Mahomes, but NFL players aren't allowed to endorse alcoholic beverages. To remedy this, the brand decided to put the ad in a "time capsule" and it won't air until AFTER he retires, working around the regulation. Or, waiting it out, rather. Love this unique spin on traditional advertising from Mischief agency. This will catch the eye of Mahomes fans, Coors drinkers, and the general public, who will be curious even if they don't watch the NFL. For a great campaign, you don't have to reinvent the wheel, but you SHOULD get creative. This is a masterclass in creativity. #NFL #CoorsLight #CreativeAdvertising #Branding

In 2002, Donald Trump starred in a McDonald’s ad. The goal? Associate fast food with luxury and success. The strategy? Trump’s business persona promoting the Big N’ Tasty burger as affordable quality. The result? A bold move to revitalize McDonald’s brand while competing in the premium burger segment. The lesson? Celebrity endorsements can boost visibility, credibility, and connect brands to broader audiences. Big ideas don’t just sell products—they reshape perceptions. #MarketingStrategy #CelebrityEndorsements #McDonaldsAd #BrandBuilding #InnovationInMarketing

During WNBA season, bars and restaurants say they saw greater customer demand for women’s sports Andrew Seligman at The Associated Press reports that Sports bars and restaurants are taking note, adjusting their marketing and menus in order to attract a wider range of customers. #TwinPeaksRestaurants #BestKitchenInSports #BestBarInSports #growthindustry #industryinsights 

Water you up to this Monday? Want to hear what 600+ youth sports parents' favorite beverage brands are? 🥤 Download the 2024 Youth Sports Parents' Picks: Shopping & Dining Brands report to learn what brands busy parents are buying.

For Burger King, 🍔 size matters. And they're making it clear with their "Real Size Burger" campaign about the Mega Stackers. But do their claims stack up (pun intended!)? And are these good ads? The case study chosen for us this week by Contagious claims some serious results, but our guests questioned the original insights and had their own thoughts about improving this activation. Tune in to see how Burger King should increase their creative effectiveness, with tips from Can Senses (MEA Media Manager at Haleon), Toby Foy (Head of Brand at eBay UK) and Grant McKenzie (former CMO at Asahi Group). #creativity #advertising #marketing #advertisingandmarketing #bestads #realsizeburger #burgerking

This is absolutely genius and so creative! We all know that appealing to the emotions and feelings of customers is really hard to execute well, and this ad does that and so much more. Not only does it use the customer's senses, but the ability for customers to take fries from the wall allows involvement, resulting in positive reinforcement and hence a more memorable ad. The sent of fries coming from the billboard is also positioning passersby into a negative state of hunger, through marketer-induced needs and the strategic location of this billboard allows them to relieve this need. This is just one of the many reasons why McDonald's has such a strong position in customers' minds. All of these techniques result in the perfect execution of this ad. 👏🏻🍟

Scent marketing has taken a leap into a sensory branding experience with McDonald's latest billboard campaign, and it's nothing short of innovative genius! The billboards not only catch your eye with the iconic red and yellow but also entice your nose with the irresistible smell of McDonald's French Fries. It's a reminder of how our senses can be engaged in advertising to create a memorable brand encounter. What do you think about this aromatic twist in advertising? I’m thinking, maybe a small logo on the billboard could make us remember it’s McDonald’s even more. What’s your take on adding a logo to these scented billboards? Share your thoughts and let's chat about the impact of scent marketing!

Talk about mouthwatering marketing! 🤤 🍟 McDonald's has taken the concept of brand immersion to a whole new level by incorporating the sense of smell into their advertising strategy. It's a brilliant move that not only engages passersby but also triggers a powerful emotional response. 👃 The connection between smell and memory is incredibly strong. By infusing their billboards with the irresistible aroma of their iconic French fries, McDonald's is tapping into the nostalgia and positive associations that many people have with their brand. It's a sensory experience that goes beyond traditional advertising and creates a lasting impression. 💡 This campaign highlights the untapped potential of smell as a marketing tool. In a world where consumers are constantly bombarded with visual and auditory stimuli, leveraging the sense of smell can help brands stand out and forge deeper connections with their audience. 🌟 Kudos to TBWA\NEBOKO and Raúl&Rigel for their creativity and innovation in bringing this concept to life. It's a shining example of how thinking outside the box can lead to truly memorable campaigns. What do you think of this innovative sensory marketing? #advertising #InnovativeAdvertising #marketing

Another reliable revenue stream that #actortraining helped provide me with is brand ambassador work. As a single malt scotch ambassador for Diageo, here are some of the skills I lean on from my studies at USC: - Grounded presentational skills - Authentic storytelling ability - Active listening to an audience - Content creation and production - Event ideation and production #Athletes, There has never been so much opportunity to generate off-field revenue streams through brand partnerships. #SelfDiscovery actor training will help you: - Mine your unique authenticity to better align with brands that share your ethos - Connect your personal stories and experience with the brand’s to amplify the brand from a genuine and grounded place - Develop the skills to create and produce engaging content that helps you and the brand grow together. A win for everybody. Treating your #NIL deals as if you’re a professional ambassador WILL lead to more deals. It’s all about finding mutual wins. https://lnkd.in/gTXPmunU