Engaging stakeholders early to understand their concerns and incorporating their feedback fosters buy-in. Demonstrating quick wins and delivering measurable results help build confidence. Continuous support and updates ensure the technology remains relevant and effective. Cultivating an adaptable company culture open to innovation paves the way for seamless technology adoption.

Here is my opinion: Understand Concerns: Listen to stakeholders’ reasons for resistance to identify their main worries. Show Clear Benefits: Present data on how the new technology improves efficiency, reduces costs, or enhances results. Start Small: Propose a trial or pilot program to show the technology’s impact on a smaller scale. Involve Stakeholders: Include them in planning and decision-making to make them feel invested. Offer Training: Provide simple, hands-on training to ease the learning curve. Highlight Competitor Use: Show examples of competitors successfully using similar technology to stay competitive.

I dont agree, usually key stakeholders would not resist with new technology in marketing and operations. I say this from experience. Marketing makes more money and operations saves more money. It is easier to show the business use case and get finance approvals. Also, trials and experiments are easier to do, hence new technology is more than welcome. If any stakeholder is resisting, they may have had bad experience with this type of tech previously. For example: insisting to do CRM manually comes from the bad experience of messed up CRM, bugs in data connectors and even depriortisation of proper tech integrations by CTO for marketing and ops.

1. Understand their areas of concerns in grey & black. 2. Address their concerns with appropriate positive response validated with case studies & examples that's generated with application of suitable AI tools. 3. These AI tools enhance the generation of fool proof data in quick turnaround time.

To overcome resistance from key stakeholders when introducing new technology in marketing operations, it's essential to show clear benefits and relatable examples. For instance, when rolling out a marketing automation platform, highlight how it improved efficiency for another department or company by automating routine tasks, freeing up the team to focus on strategic planning. Showcase tangible results, like a 20% increase in campaign effectiveness due to better data analysis capabilities.

One thing that I think is helpful is to start with the desired audience journey to drive audience outcomes, identify barriers and the link in the Martech as a way to remove those barriers, enable the audience outcome which will link to business growth. For example, if we have high churn or are aiming to increase customer value, Martech can trigger journeys linked with audience behaviour the draw them back. The mistake we often make is starting with the technology, when it’s really there to enable the strategy. If stakeholders can see this link then it helps to sell it in.

I've successfully aligned stakeholders with new technology by employing the 'ACE' strategy: A - Align with Business Objectives: → Tied technology goals to organizational objectives → Highlighted revenue growth, cost savings, and efficiency gains C - Collaborative Engagement: → Involved stakeholders in pilot programs and feedback sessions → Provided tailored training, addressing specific pain points → Fostered open communication channels E - Empathy-Driven Solutions: → Listened to concerns, addressing data security and user adoption → Developed customized solutions, integrating stakeholder input By applying the ACE strategy, you can turn resistant stakeholders into technology champions. "Convincing Stakeholders: My ACE Strategy

Effective Strategies for Overcoming Resistance to New Technology Adoption: Strategy 1: Provide Practical Examples - Highlight success stories from similar companies or industries - Showcase measurable benefits, such as increased efficiency, cost savings, or revenue growth - Emphasize how the technology solved specific pain points or challenges Strategy 2: Address Resistance Factors - Identify concerns and fears of resistant stakeholders - Address potential impacts on job security, workflow, or resources - Offer solutions or mitigation strategies for each concern Strategy 3: Data-Driven Decision Making Use data and metrics to demonstrate the technology's effectiveness and ROI.