Here's how you can navigate decision-making in a fast-paced and rapidly changing creative industry.

“As within, so without” The constant in the creative industry is change, innovations occur at an accelerated pace and it is a natural environment that we must get used to when making decisions. If we internally develop the ability to adapt to changes in personal emotions and even thoughts, we will be exercising our ability to adapt to external environments. Accepting both internal and external change will allow us to make decisions without fear of uncertainty.

Navegar na tomada de decisões em uma indústria criativa em ritmo acelerado e em rápida mudança é como improvisar no jazz, onde estar pronto para lidar com incertezas é fundamental. Assim como os músicos de jazz adaptam suas melodias em tempo real, líderes e profissionais devem ser ágeis, flexíveis e dispostos a experimentar. Isso envolve confiança nas habilidades da equipe, abertura a novas ideias e uma abordagem colaborativa, permitindo ajustes contínuos e inovação constante. Adotar essa mentalidade pode transformar incertezas em oportunidades, conduzindo a decisões mais criativas e eficazes.

What is the first thing an orchestra conductor does when preparing the next piece for a concert? Research, and you should do the same. Start by listing the critical information you need to make your decision. For example, the conductor may ask: who is the composer? What are the traditional stylistic traits from the era? Is there more than one version of the score? If so, which one will you choose and why? What is your interpretation of the music? You are the conductor of your business; start by gathering information, identifying opportunities and threats and applying that knowledge to your process.

Acredito que prototipar as ideias rapidamente e testá-las em cenários do mundo real permite ajustar e aprimorar as soluções com base em feedbacks reais. Isso não só acelera o processo de desenvolvimento, mas também garante que as decisões sejam informadas e eficazes, adaptando-se às constantes mudanças do mercado. SEJA ÁGIL!

It can be stressful if you put too much pressure on yourself to achieve perfection with every decision. Remember that you often learn more from failing than succeeding. Practice critical thinking when reflecting on the outcomes of your decisions and make sure you're asking yourself the right questions about the process and the results. Also, when you reflect on the outcomes of your decisions, engage key stakeholders for feedback. Be receptive to this feedback, whether you agree with it or not, and approach the reflection with humility and a willingness to learn and improve for next time. Do all this, and you will build a habit of strategic thinking that will serve you well for future decisions.