Marketing automation can drive results, but understanding its effectiveness is crucial. Here's how to measure success:

• Track key metrics: Monitor open rates, click-through rates, and conversions to gauge campaign performance.

• Use A/B testing: Compare different versions of your emails or ads to see which performs better and refine your strategies.

• Analyze ROI (Return on Investment): Calculate how much revenue your campaigns generate in relation to their cost.

What metrics do you prioritize in your marketing automation? Share your thoughts.