Storytelling is the best way to connect emotionally Since we are humans selling to humans filled with emotions and feelings We can sell to them by saying a story similar to the prospect story and use it convince them about buying from you

Most LinkedIn profiles describe professional achievements supported by quantitative data and facts. This is great if you are looking for a job. It does not help if you are looking at creating relationships with future clients or those who can influence them. Reworking your profile towards who you are will result in more engagement. Storytelling is one of many techniques you can leverage to get create the appetite for more within your ICP.

Si no tienes una historia que contar, impactar será casi imposible. ➤Sí o sí, debe haber un protagonista. ➤Un hecho que le acontece. ➤Una resolución del hecho. 📌 Un error común: el protagonista de la historia no tiene que ser el CEO, o el dueño del negocio. ✅ Puede ser un cliente pasado (ficticio o no) que se transforma en una versión mejorada gracias a tu producto o servicio. ✅ Puede ser un colectivo de personas que mejoran gracias a tu producto o servicio. Si en tu negocio no hay una historia, es el momento de desarrollarla. Notarás la diferencia en el impacto y en la calidad de tus clientes. Por empresas y profesionales que marcan la diferencia. ✌️

Storytelling is very broad, and often people don't get it straight. And thats how they keep earning dopomine, but not the profits. So, to make storytelling impactful to your bank accounts, you gotta tell stories relating to your buyers' interests that aligns to your offering. Stories are emotional triggers, and magnetic too. They also help buyers build a certain perspective about yourself. Use highly relevant stories so they consider you closer, than other options, when the time is right. And because of the nature of storytellnig, it becomes easier with time to influence more and more people. It is a snowball effect.

Humanize Your Brand: Share stories that highlight real people—whether it’s your customers, your team, or even your own journey. When prospects see the faces and stories behind the business, they’re more likely to engage. For example, tell a story about how a customer overcame a challenge similar to theirs using your product. Show the Journey, Not Just the Destination: Paint a picture of where your prospect is and where they could be. Focus on the transformation. It’s not just about the end result, but the struggle, growth, and triumph along the way. Make them feel like you understand their pain, and you’re the one to guide them through it.

Take stock of the network you have on LinkedIn. How many of them or customers, prospects or partners? What stage in the buying journey are they with you? 1. They’re not 2. Engaged 3. Qualified opportunity 4. Closing a deal 5. New customer 6. Customer struggling to adopt your product or services 7. Long time successful customer Now think about where where you can create new stories. And don’t forget about you, your story, the stories that involve your colleagues. Create stories that help you connect with your audience, build rapport at scale and remember where you are in terms of your pipeline v’s quota, this will help you prioritise your stories with greater purpose. Good luck!

To connect with prospects online through storytelling, immerse yourself in their needs and desires, crafting stories that resonate on a personal level. Share authentic anecdotes and challenges, using a compelling narrative arc with emotional triggers like joy or hope. Highlight your brand’s values and incorporate real-life testimonials for social proof. Use visuals to enhance impact, and invite your audience to share their own stories, fostering a community around your brand. This approach not only captures attention but also builds genuine emotional bonds.

Stories have been a game changer for me for a long time! Rather than just listing features, share a story about a client facing a significant challenge. Paint the picture of a businesses struggles and how a solution turned things around! Suddenly, potential clients could see themselves in that narrative, feeling the relief and excitement of transformation. This not only sparks conversations but builds trust and connections with your audience. It’s all about making those personal connections that resonate deeply!

Every person has a set of values and experiences they can relate to. 1) they have a favourite football team. 2) they understand the experience of having kids. 3) They appreciate quiet time. 4) They believe in human connection. These are just a few examples. Sharing stories about your personal values and experiences will resonate with certain people within the market segments you sell into. This is how you create bonds through stories. People. Will. Relate. Themselves. To. You.