Your top client switches to a new social platform. How will you adapt your selling strategy?
When a top client shifts to a new social platform, it's crucial to adjust your selling strategy accordingly. Here's how you can stay ahead:
How would you adapt your selling strategy in this situation? Share your thoughts.
Your top client switches to a new social platform. How will you adapt your selling strategy?
When a top client shifts to a new social platform, it's crucial to adjust your selling strategy accordingly. Here's how you can stay ahead:
How would you adapt your selling strategy in this situation? Share your thoughts.
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To adapt your selling strategy to a new social platform, start by understanding its unique features and audience demographics to create tailored, engaging content. Focus on interactive posts and storytelling while maintaining consistent branding and a clear call-to-action. Collaborate with influencers and build community partnerships to expand your reach, and respond promptly to audience interactions, offering value beyond selling. Utilize targeted advertising and promotions, and monitor analytics to see what resonates best. Ensure your team is trained on the platform and stay updated on trends to refine your strategy. Here, you'll effectively connect with your audience and thrive in this new environment.
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Adapting to a client’s move to a new social platform starts with understanding the platform’s dynamics and audience preferences. Establish a presence there by creating content tailored to the platform’s style and engaging with your client’s activity. Monitor their interactions to learn what resonates and adjust your messaging to fit the new context. Leverage platform-specific features, like hashtags or interactive tools, to maintain visibility and continue building the relationship in a way that aligns with their new focus.
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It’s a no brainer, isn’t it? Just like you would make the effort to be at the event or meet your client where they are in person, you would do the same on social. Social media are simply digital places we have the freedom to meet our clients whenever we like and at no cost. So why not enter conversations they are on, engage in their content and share insightful, authentic content that appeals to them, to be memorable and secure that next meeting or referral.
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Adapting to a client's shift to a new social platform involves several strategic steps. First, familiarize yourself with the platform's unique features, user demographics, and engagement methods. Tailor your content and messaging to align with the platform’s style and audience preferences. Develop a content calendar specific to the platform to ensure consistent and relevant engagement. Leverage analytics tools to track performance and adjust tactics accordingly. Collaborate with influencers or creators native to the platform to expand reach and credibility. Finally, ensure all team members are trained and comfortable using the platform to engage effectively with the client’s audience.
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🔑 "In the world of social selling, adaptability is your greatest asset." When a top client shifts to a new social platform, it’s an opportunity to refine your strategy and deepen relationships. - Stay Informed: Monitor emerging platforms and trends to anticipate where your clients will engage next. - Tailor Your Approach: Customize your messaging and content to resonate with the unique culture of the new platform. Embrace change and watch your connections flourish; your next big opportunity is just a click away!
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When a client discovers a new social channel which I‘m not active in then it becomes time to study specifics of the platform. They might treat them in the same way as usual and miss out on the specifics. Then I would reach out and give then some best practice examples useful to them.
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Pivoting is key. Quick Response Plan Study the platform demographics/features Analyze the client's engagement patterns Review the competitor strategies Map the current content to the new format Platform Optimization Adapt content style/format Identify peak engagement times Test different content types Track performance metrics Client-Specific Strategy Mirror client's platform presence Engage with their content Provide platform-specific value Maintain cross-platform visibility Risk Management Maintain a presence on proven channels Test engagement before full pivot Create backup content plans Monitor platform stability The key is staying relevant while managing transition risks. Good luck!
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Sales is about creating opportunities that increase your probability of success. As a salesperson you must be wherever your prospect or customer is. Figure out which event they are they going to next, and be there! It’s an opportunity to have a conversation with them, get to know them and put yourself in a better position today than you were yesterday. The concept is no different on social. Your strategy doesn’t change, you just ensure you meet your customer where they are. The same digital room (event, group, post) or the same digital platform, LinkedIn, X, YouTube, Facebook, BlueSky, WhatsApp [name your platform]. I developed the Social Selling Value Framework to help guide on the activities regardless of place.
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If a top client switches platforms, you’ve got to move fast. Step one, learn the game what makes this platform tick and how your client’s using it. Step two, bring content that actually fits, not just recycled stuff from elsewhere. And step three, watch the numbers and adjust on the fly. It is not just about keeping up, it’s about staying relevant.
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