Your potential client is ignoring your social selling efforts. How can you turn the situation around?
If your potential client isn't responding to your social selling efforts, it's time to rethink your approach with these strategies:
Have you faced this issue before? What worked for you?
Your potential client is ignoring your social selling efforts. How can you turn the situation around?
If your potential client isn't responding to your social selling efforts, it's time to rethink your approach with these strategies:
Have you faced this issue before? What worked for you?
-
Take a step back and focus on building a genuine connection. Engage with their content, share something valuable, or ask a thoughtful question that shows you understand their needs. Keep your outreach personal, respectful, and low-pressure—sometimes, giving them space and trying again later makes all the difference. Focus on helping🫂, not selling, and trust will follow.
-
To re-engage a LinkedIn prospect who hasn’t responded, craft a clear, personalized value proposition addressing their potential challenges. Follow up with tailored messages or switch to email outreach, offering relevant insights such as case studies or industry reports. Use a soft call-to-action like a consultation or resource sharing. Build credibility by creating LinkedIn content that resonates with their field. Engage indirectly through mutual connections or industry discussions. Respect their lack of activity but maintain visibility with periodic follow-ups. Monitor engagement metrics and refine your approach, focusing on patience, persistence, and delivering tangible value.
-
Not all potential clients use the same platforms. -Ask in the initial meeting what is the best way to stay in touch with them. -If that method fails, try a handwritten note, or something that is not easily ignored as another sales call.
-
I've faced this issue before, and what worked for me was a combination of persistence and creativity Personalization: I revisited their profile, company news, or recent activity to find something highly relevant. For example, if their company launched a new product, I tailored my message around how my solution could support that specific initiative. Valuable Content: Rather than pushing for a meeting, I shared insightful articles or tips that could help solve a pain point. Multi-channel Outreach: If LinkedIn wasn't getting attention, I switched to email or engaged in groups they were part of. Interactive Content: Polls or quick industry surveys triggered responses where regular outreach failed. Staying relevant and showing value is key
Rate this article
More relevant reading
-
Sales ManagementWhat's your best strategy for stalled deals in your sales pipeline?
-
Social SellingHow do you navigate conflicting ideas between your social selling approach and the marketing team's vision?
-
Social SellingWhat do you do if your social selling strategy is not keeping up with changing market trends?
-
Social SellingHow do you navigate a situation where a competitor is undermining your social media sales efforts?