Turn negative publicity into an opportunity for growth. Address concerns openly, acknowledging past challenges while showcasing the steps you're taking to improve. Highlight your commitment to employee development, work culture, and values. Share success stories from current employees, focus on the positive aspects of company, and engage with potential candidates by offering transparency. Keep the conversation focused on how you're creating a future-forward workplace.

Mistakes happen. But it's how the company react that matters. First step is focus on fixing the problem. If it's a big mess, don't hesitate to bring in the professionals, like a PR agency, to help clean it up. But please, don't get defensive - this will only annoy people more. Admit the mistake, make the tough calls, and then show how the company took action. When talents see that the company owns up and takes responsibility, it turns negative publicity into a story of accountability and integrity. That's what good people want to work for, if it makes sense.

Rising from the ashes! Negative publicity can be a crucible for positive change. Use this as an opportunity to re-evaluate, re-energize, and re-emerge stronger. Top talent is drawn to companies that embrace growth and aren't afraid to evolve.

1. Transparency and Honesty: Address the issue directly and transparently. Be honest about mistakes and the steps being taken to rectify them. 2. Empathy and Compassion: Show empathy for employees and potential candidates. Highlight the positive impact of the company's work. 3. Proactive Communication: Maintain open and frequent communication with employees and stakeholders. Use multiple channels to share updates and address concerns. 4. Highlight Positive Culture: Emphasize the company's positive culture, values, and mission. Share employee stories and testimonials to showcase a positive work environment. 5. Focus on Employee Experience: Invest in employee development, well-being, and recognition programs.

talk to people, not at them. Engage on social media, host Q&A sessions, or go live and answer their questions. Show them you’re listening and that you care about what matters to them. At the end of the day, employer branding is about building relationships. Be real, be vulnerable, and let your actions show that your company is a place worth believing in. That’s what makes top talent want to join your journey.