Listen to their concerns, tie the solution to key goals, and show clear ROI. Offer a low-risk pilot and position as a committed partner.

Listen actively to understand what's holding them back. Clearly explain how your solution addresses their specific pain points and benefits their business. Provide real-life examples or case studies showing positive outcomes. If needed, offer a demo or a trial period to prove its value. Be patient, and show that you're committed to their success, not just making a sale. Building trust and addressing concerns can turn resistance into acceptance.

Genuinely listen to what your client is saying, and then genuinely address the issues. A lot of times we’re “listening to respond” instead of “listening to understand”. When we do the latter well, we’ll go a long way in building trust, which is key to delivering solutions that clients want.

Winning over a hesitant decision-maker requires empathy and strategy: 1️⃣ Address their pain points directly with tailored solutions. 2️⃣ Back your proposal with proven results—case studies and testimonials. 3️⃣ Stay flexible—collaboration often wins where rigidity fails. Listening and adapting are key to turning reluctance into a 'YES.'

Instead of defending our solution, I first listened to their concerns. Turns out, they had a previous IT project fail spectacularly - their resistance wasn't about our solution, but past scars. Understanding this changed everything. Game-changer: Created a "Proof of Concept" focused on their biggest pain point. When they saw their team saving 3 hours daily in the pilot, resistance melted away. Nothing beats tangible results! Smart move: Built a phased rollout plan with clear exit points. Giving them control over the process actually made them more committed to its success. Pro tip: Found internal champions who could vouch for similar solutions. Peer testimonials proved more powerful than any technical presentation.

To win, focus on understanding their concerns. Listen closely and show how your IT solution directly solves their specific challenges. Share examples of proven results, address any risks, and offer a trial or phased approach to build trust without overwhelming them. Clear, honest communication is key.

Tell them a real world story on a similar section where your solution helped. This should be backed up with a ROI presentation.

One key factor is to actively and calmly pay attention to as to why they are pushing back, and identify the key factor's within the push back. If it's financial, it's always best to make understand to the key decision maker that we can always discuss and arrive at financial point which is satisfactory to both the customer and your own organization. If it's technical related, its important break down the proposal into smaller segments and explain the tech proposal along with business use cases linkages. And what we need to understand is, there is no "one size fits them all" answers to push back. Each dynamic case has to be handle accordingly.