R& D and marketing are the two sides of the same coin. Both are interdependent & should be working together very closely. Typically the focus of R& D folks will be in product development & innovative product modifications. While marketing will be focusing on converging R& D ideas into a Product concepts and launching them in the market with a powerful story. The ideal case is R& D and marketing working very closely. Win win situation arise when R& D and marketing collaborate very effectively such that both functions complement each other

Balancing R&D and marketing input in product launches requires clear alignment and collaboration. Start by defining a shared goal that reflects both technical innovation and market needs. Establish regular cross-functional meetings to ensure R&D understands customer insights and marketing appreciates technical constraints. Use data to prioritize features that deliver maximum value to customers while maintaining feasibility. Create a timeline that incorporates checkpoints for feedback and adjustments from both teams. Finally, appoint a mediator or project manager to resolve conflicts and keep the focus on the product’s overall success.