Weakened Relationships: Focusing on volume over genuine connections can lead to shallow interactions, reducing customer trust and loyalty. Lower Engagement: Spamming potential customers with low-quality content or offers may lead to less meaningful engagement, causing your brand to lose relevance over time. Harm to Reputation: Overselling or pushing subpar products/services can damage your brand’s reputation, making it harder to attract and retain customers. Inefficient Resource Use: Chasing numbers without focusing on high-value leads or customers wastes time and resources, offering diminishing returns in the long run. Missed Insights: When focusing on quantity, you might miss out on valuable feedback

I think LinkedIn is all about increasing your surface area for luck. The more valuable content that you can create - the better opportunity you have a prospect finding you.

Social selling is a quantity game. What is often misunderstood is how you get to quantity! It starts with creating hight quality relationship with your first level contacts, through establishing your credibility on your given topic, and engaging in conversations. This allows you to get to the networking effect. My first level connexion network currently is 3500+ contacts. My level 2 is more than 400K! Developing trusted relationship with first level is the only way to get to quantity. The common mistake is to play the sprint with level 1, rather than playing the relay...

There is no quality or quantity it's about doing the right thing. With our social selling methodology, we take you through, if you do A, and do B, and Do C, then D will be the result. The methodology provides with all the frameworks you need to be a success. Using our benchmark which measures all of our clients, the average, (that's average) SDR is getting 2 meetings a day, the good ones are getting 25 meetings a week. No spam, no automation and no sales tech. It really is as simple as that.

In social selling, choosing between quantity and quality can greatly affect your long-term success. Prioritizing quantity boosts visibility and data collection but may lead to superficial interactions and brand dilution. Focusing on quality builds stronger relationships and higher conversion rates but can slow growth. A balanced approach that combines meaningful engagement with broad reach is often most effective, enabling you to build trust while expanding your network and adapting to your audience's needs.

Prioritizing quantity over quality in social selling can have a significant impact on long-term success. 1. Low Engagement: Focusing on many leads often results in generic messages that lead to fewer responses. 2. Wasted Resources: Time spent on low-quality leads can drain energy without yielding results. 3. Missed Relationships: Chasing numbers means losing the chance to build genuine connections, essential for success. 4. Burnout Risk: Constant outreach without meaningful interactions can lead to exhaustion and decreased motivation. 5. Generic messages seldom convert leads. 6. Lack of Referrals: Quality conversations often lead to referrals, overlooked when focusing solely on quantity. Emphasizing quality drives sustainable growth.

Undoubtedly frequency of the messaging/ content delivery is key to gain higher visibility. Altough, curating a message that can deliver value to the target audience is equally important.

You'll "sell" less and "close" more. And have more time and energy for life. Too many people weigh the words social and selling incorrectly. They place too much emphasis on the Selling and not nearly enough on the Social. Flip that script and you'll be so much more successful here and on other digital platforms.

Prioritizing quantity over quality in social selling might yield short-term gains, but it undermines long-term success. Bombarding potential clients with generic messages can lead to disengagement and erode trust. For example, if you send out mass connection requests without personalizing them, recipients may perceive your outreach as spam and ignore future interactions. Building genuine relationships requires investing time to understand your audience's needs and offering tailored solutions. This not only enhances customer loyalty but also boosts your brand's reputation, leading to sustained growth and meaningful engagement over time.