Here's how you can incorporate customer feedback to evaluate social selling performance.

Gather feedback by directly engaging with customers through surveys, social media interactions, and reviews to assess their experience with your social selling efforts.

Recoger opiniones es muy importante, a la vez muy doloroso. La mayoría de los clientes siempre están insatisfechos por algún detalle, casi siempre te van a pedir que mejores por lo menos un aspecto, y a menos que tu ofrezcas un producto con especificaciones estándar, en tamaño, color, sabor o uso; vas a estar en grandes dificultades; pues en el caso de servicios de asesoría y entrenamiento, que es lo que hago, casi todos mis clientes, me manifiestan estar decepcionados de los Coaches, capacitadores y entrenadores comerciales. Esa revelación te pone los "pelos de punta" y la pregunta es "¿Y que debo hacer yo para superar ese problema?" Cuando pides realimentación, vas a escuchar de todo; que mas largo, que mas corto, mas alto, mas bajo; ??

If your making valuable content, it's inevitable that people will follow you if you say something interesting in your post. Seeking feedback from people that take that initiative to follow goes a long way to understanding if your key message your trying to portray is getting across or not. If you frame social selling as building a relationship before you've met. You should be focusing on building your network around people that have an interest in following your core message. This will translate into sales if you've established the right message to match your ideal audience and start having real conversations.

Analyze customer responses by identifying patterns, quantifying feedback, and segmenting data to gain insights into the effectiveness of social selling strategies.

Measure customer satisfaction through metrics like Net Promoter Score (NPS), customer satisfaction surveys, and social media engagement to assess the overall effectiveness of social selling efforts.

It's important to differentiate social branding from social selling. Social branding should be an effort to spread awareness or educate your audience whereas social selling is typically done through direct messaging. It can be difficult to judge the success of social selling by traditional sales metrics such as attributing deals closed. However, you can gauge your effectiveness by looking at proxies such as LinkedIn messages, meetings scheduled, connection requests, post engagements or even when clients/prospects reference it in meetings.

Incorporate customer feedback by analyzing sales metrics such as conversion rates, customer acquisition cost, and average order value to evaluate the impact of social selling efforts on overall sales performance.

Adjust your social selling strategy based on customer feedback by making changes to messaging, content, targeting, or engagement tactics to better meet customer needs and preferences.

Monitor trends in customer feedback over time to identify emerging patterns or shifts in customer preferences and adapt your social selling strategy accordingly for ongoing performance evaluation.

3 common mistakes often made when incorporating customer feedback to evaluate social selling performance: + Ignoring feedback or dismissing it as an outlier + Taking feedback personally, rather than seeing it as an opportunity for growth and improvement + Not acting on the feedback, or not addressing the issues raised. The way around these mistakes: + Acknowledge the feedback and express gratitude + Acknowledge the emotions that may be attached to the feedback. + Analyze the feedback. Consider the underlying issues to improve overall performance. Use this information to set goals and take actionable steps. Communicate with the customer to show that you value their input and are committed to improving based on their feedback.