At work we were executing a launch of a complex medical device. A few things that stuck out to me about a smooth launch: -Ensure that the full gambit of product testing has been completed, including limit sample testing, to ensure that manufacturing proceeds smoothly. -Work closely with component suppliers to confirm that the full launch quantity can be supplied in advance of manufacturing. -Appropriate inspections must be determined and implemented before production. This will catch issues before they propagate. -Always add a buffer for predicted timelines. Manufacturing issues will always occur.

Success comes from aligning both teams around shared goals. Clear communication, setting realistic timelines, and integrating feedback early ensure that marketing needs and technical capabilities are balanced for a smooth product launch.