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Sustainability at HubSpot

Our purpose is to build a company future generations would be proud of. We do this by investing in our planet's future, advancing social sustainability and practicing good governance.
Read our 2024 Sustainability Report
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Learn more about our sustainability efforts and how we're delivering on our purpose.

Focus Areas

Our core priorities and where we can make the greatest impact.

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In order to build a company that's around for generations, we must do our part for the planet.

Our north star is to reach net-zero carbon by 2040. In October 2022, we submitted our science-based targets to the Science Based Targets initiative (SBTi), and we are proud that our targets have now been validated. With this validation, we join just over 300 companies that have boldly committed to reaching net-zero by 2040.

We are focused on meeting our targets and reaching net-zero by making our buildings sustainable, reducing business travel emissions and working with our suppliers to achieve a low-carbon economy.

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We care deeply about building connections, careers, and community by creating a workplace that values inclusion, and gives back to where we work and live. 

We publish our workforce diversity data annually in our Diversity, Inclusion, & Belonging Report, which reflects on our progress and identifies opportunities where we can improve. Recognizing that the way people built connections pre-pandemic has changed, we are also focused on operationalizing and driving progress on our Connect4 strategy to build remarkable hybrid connections.

While employee volunteering is at the heart of our social impact efforts, we also support our communities through other program initiatives, including fundraising campaigns and flagship events.

 

 

At HubSpot, we’re serious about doing the right thing. That’s why our approach to sustainable governance is rooted in transparency, mutual respect, and trust. We have a high bar for business conduct because our commitment to the highest standards helps us solve for our customers, hire great people, and build innovative products. 

By investing in data privacy, promoting ethical behavior, and building a board that’s as diverse as our customer base, we aim to build trust with the people we serve.

Resources to Understand Your Impact

As a hybrid company, our emissions occur not just in our offices and our server space, but anywhere our employees work. We're committed to giving HubSpotters the tools they need to build knowledge and expertise, while gaining an accurate picture of our emissions reporting. Whether you're a small business owner, a sustainability champion at your company, or an individual who wants to make a difference, we hope these resources inspire you.

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Measure emissions with our easy carbon calculator

At HubSpot, we used the data to more accurately calculate and report our emissions and also identify areas of support we could offer to employees to help them reduce their impact.

Try the carbon calculator
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Discover energy reduction tips for home working and commuting

Improve the energy efficiency of your home with our interactive energy house. A helpful resource for any sustainability campaign.

Visit the Energy House
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Promote sustainable travel and commuting choices

A simple guide that summarizes the impact of different travel modes and highlights alternatives.

Download the travel guide

People Behind Purpose

HubSpotters are passionate people - whether it's building great products, creating unforgettable onboarding experiences, or helping our customers grow better. Hear from a few HubSpotters who are bringing purpose to their work and daily lives to help build a sustainable future for our employees, customers, and communities.
  • Chris Smith

    Loved getting to review and provide some answers on CareerVillage during HubSpot's Global Micro Volunteering Day. I had looked for something like this when I was navigating the post-school/career search life. And tonight I got a note from one of the people I provided some insight for. It felt super awesome!

    Chris Smith

    Senior Customer Onboarding Specialist

  • Steph Kelch

    With thousands of attendees converging at INBOUND each year, it's essential to prioritize sustainability throughout all aspects of the event. Beyond fundamental practices such as recycling, composting, and reusing materials annually, we also offer resources for attendees to offset their carbon footprints, commit to partnering with local vendors wherever possible, and select venues distinguished for their robust sustainability initiatives.

    Steph Kelch

    Director, Global Event Production

  • VBoykin

    I take action through mentorship programs such as First Gens in Tech and Women in tech. This mentorship experience has enabled me to be a thoughtful leader at HubSpot. Thoughtful leaders allow you to feel that you belong. I can't think of a greater gift to share with someone than the feeling that they are in the right place at the right time, appreciated and welcomed, and capable and up to the task at hand. Thoughtful leaders convey this in each interaction, and they inspire excellence in a sustainable way that allows teams to flourish.

    Dr. V Boykin

    Senior Program Manager, GTM Leadership

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    We installed 15 solar panels on the roof of the house, for a 6kWp system. Working from home means I can use the energy that’s produced during the day, and send any excess to my electric vehicle battery.

    Dan Whelan

    Senior Product Designer II

    Sustainability Policies

    Content that summarizes our sustainability practices.

    Supplier Code of Conduct

    We are committed to good governance and achieving the highest ethical and environmental standards for all our employees, and we expect the same from our suppliers. 
    Learn more

    Human Rights Policy

    Respect for human rights is a fundamental value of HubSpot. This document outlines our commitment to upholding that value. 
    Learn more

    Environmental Policy

    This document outlines a set of commitments that guide our long-term environmental sustainability agenda.
     
    Learn more

    Waste & Toxicity Statement

    Our environmental commitment includes reducing our carbon footprint, investing in renewable energy, responsibly managing waste, and empowering our employees to make more sustainable choices both at work and at home.
    Learn more

    Learn More

    News and learnings on our journey to build a company future generations would be proud of.
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    The Top 10 Questions We Get About HubSpot's Sustainability Journey

    Read the article

    3 Ways to Deliver on Being a Purpose-Driven Company

    Read the article
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    The Balancing Act of Employee Engagement and ESG Goals

    Read the article

    FAQs

    Yes. Our annual Diversity Report provides an overview of our commitment to building a more diverse and inclusive culture and the progress we’ve made since first publishing the report in 2017. 

    HubSpotters play a huge role in sustainability and joining our employee groups is a fantastic way to be part of the conversation and contribute to our efforts. One of these groups is Eco@HubSpot, which was founded in 2018 by some of our employees in Dublin to support local sustainability projects. It has since expanded to almost 1,500 members across the globe and is one of our most active employee interest resource groups. 

    Another way for empoyees to get involved is through volunteering. HubSpotters are passionate people and it’s important that we help them grow better while harnessing their collective passion to invest in the communities that need it most. Through our dedicated employee volunteering platform, HubSpotters have eight hours in company time annually to give back to the causes and communities they care about. We also support our communities at a company level through other program initiatives — including fundraising campaigns and flagship events.

    Yes. In October 2022, we submitted our near-term science-based targets and long-term net-zero carbon target for validation by the Science Based Targets initiative (SBTi). We're proud that our targets have now been validated, and that HubSpot is one of just over 400 companies that has boldly committed to reaching net-zero on or before 2040.

    We’re proud that HubSpot scored a rating of 47 in S&P Global’s Corporate Sustainability Assessment (CSA) in 2022, performing in the top 6% of respondents in the Software category. See here for a breakdown of our score. In addition, we were ranked as a leader among 145 companies in the software and services industry by MSCI ESG Ratings in 2021.

    On the governance side, we’ve pursued certifications that point to our commitment to protecting the privacy of our customers, including a TRUSTe privacy certification and SOC2 Type 2 certification. You can learn more about our security practices here.

    We have also been widely recognized for our award-winning culture. You can see a full list of our workplace awards here.

    Yes. Early in 2021, we worked to identify key opportunities that are material and important to both internal and external stakeholders. The assessment results were reviewed in conjunction with HubSpot’s overall business strategy to identify three areas we’ll continue to focus on: 

    • Diversity & Belonging
    • Privacy & Data Protection
    • Energy & Emissions

    We are evaluating each of these areas and gathering additional insights to inform our go forward strategy for setting relevant targets and/or commitments. 

    Yes – we're working with Anthesis, the largest group of dedicated sustainability professionals globally, to help us with our sustainability goals. Anthesis brings together 650+ sustainability experts operating in 40 countries, serving over 1000 clients across a wide range of sectors to meet their sustainability ambitions.