Strike Social

🍁 As we gather around to celebrate Thanksgiving, we wanted to take a moment to share something that makes our team truly special — gratitude. 🙏 ✅ Follow our page to learn more about Strike's #teamculture It's easy to focus on the big things, but when we take a moment to appreciate the small things, we realize how much they shape our daily lives. 🍁 This year, our team members have each shared what they’re thankful for, both at work and in their personal lives. We’re beyond grateful for each team member's unique contributions, and today, we want to highlight a few personal reflections from our team. Whether it’s a favorite morning ritual, a moment spent with family, or simply finding time to recharge, these little things remind us what matters. 👉 Swipe through to read our team’s heartfelt answers and join us in spreading gratitude! 💬 What’s something small you’re grateful for today? Let us know in the comments — we’d love to hear from you! Happy Thanksgiving from our team to yours! 💛 #LifeAtStrike #Thanksgiving #workculture

What's New On YouTube? YouTube Updates: Read the latest news about the platform ⬇️ 👉 (Follow us for more paid social updates! Up Next: Instagram Updates) 1️⃣ YouTube Tests Redesigned Video Settings and Expands Super Chat Goals YouTube is testing updates aimed at simplifying workflows and enhancing monetization for creators: 🔹 Video Settings Redesign: - Three new layouts are being trialed to improve navigation - Features include streamlined dropdowns, categorized groups, and advanced settings under "show more" sections - Currently, the redesign is limited to a small group of creators 🔹 Super Chat Goals Expansion: - Now available to all eligible users - Includes progress trackers, countdowns, celebration animations, and multiple goals within a single stream YouTube suggests announcing goals in advance, offering perks, and acknowledging supporters to boost engagement during live streams. 2️⃣ YouTube Introduces AI Training Controls for Creators Creators can now manage how their content is used for AI training: 🔸 New Feature: - Found in Studio Settings under “Third-party Training.” - Creators can authorize specific AI companies to access their content 🔸 Eligibility Requirements: -Content must have creator approval, rights-holder consent, and Content ID verification YouTube has also reinforced measures against unauthorized scraping and access. This feature is part of a broader plan to develop partnerships and pathways for using AI content. 3️⃣ YouTube Experiments with Audio Replies to Comments YouTube is testing a feature for creators to reply to comments with audio: 🔹 How It Works: - Tap a sound wave icon in the iOS app to record and post voice replies - Available to a limited group of U.S. creators during testing This feature offers a personal and accessible way to engage with fans, complementing existing options like Shorts-based comment replies. While still experimental, it aligns with YouTube's focus on community interaction. (via Google Marketing Platform, YouTube Creator Studio) *source links in the comment section 👇 👉 Follow us for more updates on YouTube’s latest features! #YouTube #YouTubeCreators #AI #SuperChat #VideoUpdates #CommunityEngagement

What's New On Meta? Meta Updates: Read the latest news about the platform 🗒 👉 (Follow our page and be ready for Wednesday's Google update!) 1️⃣ Meta Introduces New Interactive Features for Broadcast Channels Meta has expanded its Broadcast Channels on Instagram, Facebook, and Messenger, introducing interactive elements to what were previously one-way communication tools. 🔹 New Features: Broadcast channel replies and targeted chat prompts now enable creators and brands to foster deeper engagement. 🔹 Discussion Threads: Users can tap into specific comments to access related discussions, keeping the main feed streamlined for updates. 🔹 Platform Integration: Simultaneous broadcasting across platforms is now available, along with personalized guidance and best practices. Meta reports over 1.5 billion messages sent through Broadcast Channels monthly. These updates aim to enhance user interaction and improve how brands and influencers communicate with their audiences. 2️⃣ Meta Rolls Out Engaging Interactive Features for Broadcast Channels Meta’s latest Adversarial Threat Report highlights coordinated influence campaigns, with the majority traced back to Russia. Key Findings: 🔸 39 campaigns linked to Russian operatives since 2017, the highest among foreign actors. 🔸 AI Usage: Malicious actors employ AI to create profile images and fake news, though detection systems remain effective. 🔸 Platforms Affected: Influence efforts extend to YouTube, TikTok, Telegram, and others, with X (formerly Twitter) noted for election-related misinformation. The report underscores the growing challenges of combating digital manipulation as tactics evolve, particularly with AI advancements. 3️⃣ Meta Announces Next-Gen Llama AI Model, Advancing Future Capabilities Meta has introduced Llama 3.3, its latest AI model, featuring 70 billion parameters and designed for efficiency. Highlights: 🔹 Matches larger AI models in performance while requiring fewer resources. 🔹 Over 650 million downloads of Llama models to date. Meta AI now reaches 600 million monthly active users, though questions remain about the depth of user engagement. The company’s AI initiatives reflect a broader strategy aimed at shaping the future of digital interactivity. Meta for Business (via Meta) *source link in the comment section 👇 #MetaUpdates #AdTech #MetaAI #paidsocial

Most marketers pack up their campaigns after Christmas, but Q5 is one of the most underrated advertising opportunities of the year! Here’s why YouTube CTV Ads should be at the top of your strategy ⬇️ (🤝 Curious how to stretch your ad budget further in Q5? Message us to book a demo and see how YouTube CTV Ads can deliver cost-efficient, high-impact campaigns) 1️⃣ Lower Ad Costs, Less Competition While others scale back, you can dominate less crowded ad auctions. Strike Social's CampaignLab data shows a 27% drop in CPM during Q5—meaning more reach for less budget! 2️⃣ Engaged Audiences on Big Screens People are home relaxing with family, exploring new smart TVs or streaming devices. Capture their attention with high-quality YouTube CTV ads on the big screen. 3️⃣ Shopping Doesn't Stop About 92% of consumers continue shopping post-holiday, using gift cards or treating themselves. Q5 is prime time for personal purchases and New Year’s resolutions! 💡 Here’s the best part: Many brands overlook this period, giving YOU the perfect chance to stand out. Turn Q5 into your brand’s advantage—read the full strategy in our latest article 👇 #Q5 #paidsocial #CTVAds #youtubeads

What's New On YouTube? YouTube Updates: Read the latest news about the platform ⬇️ 👉 (Follow us for more YouTube updates!) 1️⃣ YouTube Highlights 2024 Trends, Creators, and Songs YouTube’s 2024 report showcases how online fandoms and dynamic creators are reshaping pop culture: 🔹 Trends from 12 countries reveal fandoms driving the success of creators, series, and franchises. 🔹 Highlights include an animated series growing into an entertainment empire and creator-fueled sports events. 🔹 In music, U.S. audiences rallied around tracks by Kendrick Lamar, GloRilla, and Megan Thee Stallion. 🔹 Songs on YouTube Shorts also gained significant traction, amplifying their influence. The platform continues to unite global audiences, elevating creators and fostering participatory pop culture. 2️⃣ YouTube Adds Image Support to Quiz Posts on Android YouTube has introduced updates to improve content creation, community engagement, and monetization. 🔸 Shorts Updates: Shorts (1–3 mins) now appear in dedicated sections across subscription tabs, channel pages, and YouTube Studio. 🔸 Community Features: Image support for quiz posts, text transformations, and DreamScreen for custom visuals. 🔸 Monetization Enhancements: A new Brand Connect tab in Studio offers eligible creators access to ad partnerships, while an "Open Call" pilot program runs through December. 🔸 Authenticity Tools: Verified footage now carries a "Captured with camera" label, ensuring content authenticity with hardware-level transparency. These updates aim to streamline tools for creators and foster trust in the platform. 3️⃣ YouTube Shares Strategies for Connecting With CTV Audiences YouTube is helping creators tap into the growing connected TV (CTV) audience. 🔹 Over 1 billion hours of YouTube content streams on TVs daily. 🔹 Shorts views on TVs have jumped by 100% year-on-year. 🔹 Nielsen data ranks YouTube as the leader in streaming watch time for 2024. Key tips for creators include: - Optimizing videos for 4K and larger screens. - Using episodic formats for consistency. - Updating Channel pages for a TV-ready look. With living rooms becoming digital theaters, CTV presents an opportunity to expand reach and engagement. YouTube Advertisers (via YouTube Blog) *source link in the comment section 👇 👉 Follow us for more updates on YouTube’s latest features! #YouTube #Shorts #Creators #CTV #Streaming #Updates #PaidSocial

What's New On Meta? Meta Updates: Read the latest news about the platform 🗒 👉 (Follow our page and be ready for Friday’s YouTube update!) 1️⃣ Meta Highlights AI Ad Performance Insights Meta reports that advertisers using Advantage+ campaigns and AI-driven tools have seen improved outcomes. 👉 A 22% increase in ROAS was noted for those activating AI-powered targeting features. 👉 Meta’s Andromeda system reportedly improved ad recall by 6% and ad quality by 8% for specific segments. 👉 Advertisers using AI-generated images observed a 7% rise in conversions. The company states that over 1 million advertisers created more than 15 million ads in a single month using generative AI tools. 2️⃣ Meta Rolls Out Tips Hub for Threads Creators Meta has introduced a resource hub for Threads creators aimed at helping them grow their profiles. Key features include: 👉 Step-by-step guides for setting up profiles and linking Instagram accounts. 👉 Advice on using topic tags, mixed media, and frequent posting to boost visibility. 👉 Privacy settings and interaction management tips. The hub outlines strategies for expanding reach and engagement on Threads. 3️⃣ Meta Ads Mandates Phone Verification for New Advertisers Meta now mandates phone verification for new advertisers as part of its security and compliance measures. 👉 The process involves verifying a code sent via text or call. 👉 Additional requirements may include ID checks for political ads or regulatory licenses for certain industries. 👉 Some regions may also require two-factor authentication for account protection. Meta states that these changes aim to enhance platform integrity and address potential misuse. Meta for Business (via Threads, Swipe Insight, Social Media Today, LLC) *source link in the comment section 👇 #MetaUpdates #AdTech #MetaAI #paidsocial

What's New In Google? Google Updates: Read the latest news about the platform 🗒 👉 (Follow us for more Google updates!) 🌅 Google to Retire Ads Creative Studio in Q1 2025 Google has announced it will sunset Ads Creative Studio by the end of March 2025, urging advertisers to transition their workflows to third-party tools or partners. The platform, known for its YouTube and Display ad customization features, will no longer allow new project creation starting January 17, with complete deprecation set for March. Advertisers can still edit and export existing projects, add new assets, and manage users until the shutdown. Google recommends engaging third-party partners for YouTube customizations, while Display ads can still utilize Studio for non-dynamic and dynamic workflows or alternative solutions. To prepare for the transition, marketers should export assets, explore alternative platforms, and consult account managers for guidance. 🤖 Google Debuts AI Tool for Automated Ad Copy Google's Marketing Solutions team has launched Copycat, a new open-source Python tool powered by Gemini AI to simplify ad copy creation for Google Search campaigns. Copycat analyzes top-performing ads, learns brand voice, and generates keyword-specific ad variations while ensuring campaign consistency. Designed for seamless integration, it works with Google Ads, Google Cloud Platform, Vertex AI, and Google Sheets. Advertisers can access Copycat via Jupyter Notebooks, Python scripts, or Google Sheets workflows. To maintain quality, the tool includes evaluation metrics like brand compliance checks, style similarity scoring, and keyword relevance analysis. With Copycat, Google aims to help advertisers scale their efforts while preserving creative integrity. ⚖️ Google's Adtech Monopoly Faces Antitrust Challenge Google's alleged monopoly in the ad tech industry is under scrutiny as the U.S. Department of Justice (DOJ) wraps up arguments in a historic antitrust case. The government claims Google has abused its dominance, controlling 87% of the ad-selling tech market, to stifle competition and inflate profits at the expense of advertisers and publishers. The company's lead attorney argued that the government failed to prove its case, emphasizing that Google's tools have lowered costs and improved user quality. Meanwhile, the DOJ compared Google's dominance to a monopolistic stronghold, alleging anti-competitive behavior. The stakes are high. A ruling against Google could force a breakup of its $31 billion ad-tech business and set a legal precedent for regulating other tech giants like Amazon, Meta, and Apple. Think with Google (via Search Engine Land, Christoph Scherf) *source links in the comment section 👇 #Alphabet #GoogleAds #paidsocial #updates

As we dive into the Cyber Five shopping weekend, the numbers are rolling in—and they’re bigger than ever! This year’s trends show a shift in consumer behavior that could dramatically impact how you approach your holiday advertising strategy. ⬇️ ✅ Follow us for more insights and trends to help you make the most of this holiday season. 💡 What does all of this mean for you as an advertiser? With consumers spending more and prioritizing online deals, the Cyber Five is the time to be strategic. Consider increasing your ad spend, optimizing for mobile, offering limited-time discounts, and focusing on high-conversion channels. 👉 Click the images to learn more about these trends and learn how to optimize your advertising strategy. 🔗 Read the full article here: https://lnkd.in/g9_TZsvP #CyberFive #BFCM2024 #advertising #trends #paidsocial #adtech #consumerbehavior #ecommerce

Black Friday is happening now, and Cyber Monday is just around the corner! If you're an advertiser or retailer, this is your moment to make an impact. 👇 ✅ Want to turn holiday traffic into real results? Message us to explore how machine learning technology can dynamically adjust your campaigns for peak performance. The biggest shopping weekend of the year is already underway! For advertisers, this period—Thanksgiving to Cyber Monday—presents one of the most lucrative opportunities to drive sales and connect with their audience. Are you equipped to capitalize on it? With millions of consumers engaging in the shopping frenzy, it's crucial to understand the trends driving spending and how to position your brand for maximum impact. Want to improve your strategy? Get expert tips and key takeaways to boost your Cyber Five performance—read the full article. #CyberFive #paidsocial #strategies #advertising

Here’s what you can expect from YouTube Video View Campaigns (VVC), based on insights from Strike Social’s proprietary tool, CampaignLab ⬇️ 💡 Message us today to explore how CampaignLab and VVC can deliver measurable results for your next campaign. According to our data, VVC can help you to: ✅ Achieve more with your budget: Our data shows that YouTube VVC reduces CPV by up to 46% compared to traditional ad formats, delivering more value for every dollar spent. ✅ Engage the right audience effectively: Google AI ensures ads are placed in the most impactful formats, improving campaign performance across platforms. ✅ Streamlined ROI: VVC optimizes your ad performance across skippable in-stream ads, in-feed placements, and YouTube Shorts, reducing inefficiencies and competition between formats. The latest YouTube VVC update introduces format buying control, allowing you to tailor campaigns across multiple formats or focus exclusively on Shorts-only campaigns—a focused way to engage audiences through short-form content. Short-form content rapidly captures audience attention, and YouTube Shorts ads provide an opportunity to drive higher engagement metrics. Read more about this update on the YouTube Advertisers blog. #youtube #youtubeads #shorts #shortsads #paidsocial #VVC