You don’t want to miss this discussion! Colleen Hotchkiss, President of Growth Practices at Zenith US, joined The Current's Editor-in-Chief Stephanie Paterik to reveal insights on growth strategies, industry trends, and her predictions for the future of marketing. Colleen shares bold perspectives you’ll want to hear. Catch the full interview here: https://bit.ly/4fI0J2S
Zenith’s Colleen Hotchkiss recently sat down with our Editor-in-Chief Stephanie Paterik to dish on how brands should be thinking about growing their audience. She shared why she thinks the marketing funnel is dead, name-checks a brand that's doing brand-building right and offers a prediction for advertising ahead of the new year. “Any occasion or opportunity that a consumer has with a brand is an opportunity to inspire and to make a sale,” she says. Hear more: https://bit.ly/4fI0J2S #brandbuilding #marketing #advertising