Wise & Zeal

The end of year wrap up is Aleksandra's favourite piece of Wise & Zeal writing because it’s a personal note about her learnings as a leader of a team, and of a business. This year she shares what she has noticed in her career learnings and how she has increased her own awareness as a business leader. It’s also interesting to see how those learnings have intertwined with her mistaken singer identity... Enjoy! And Happy New Year from us all.

Congratulations to Our Gingerbread House Decorating Contest Winners! We are thrilled to announce the two winners of our Festive Gingerbread House Decorating Fundraiser – supporting our nominated corporate charity for 2025, Theirworld. Your enthusiasm made this event a fabulous way to spread some festive cheer, and we’ve loved seeing your creative masterpieces. Thank you to everyone who participated and supported an important cause. The judges AJ & DJ deliberated long and hard over all of the submissions, but without further ado, the winners are: 🏆 Best House: Chiara Maisie Whistance – Prize: £150 Lego voucher 🏆 Most Epic Fail: Andrew Shepherd – Prize: £75 Lego voucher Congratulations! The Wise & Zeal team is proud to be donating a total of £515 to Theirworld. Thank you again for your support, and have a lovely festive break!

Last week we shared Aleksandra's blog focused on exploring ways to make the right changes when marketing budgets are trimmed. Today we share part 2 of that discussion which is all about tuning into your creativity. Aleksandra notes that this stage can often be exciting because teams are onboard with cutting out the heavy lifting, and appreciate they can still make an impact on pipeline. https://lnkd.in/eFtFpPGF #BudgetPlanning #MarketingCampaigns #2025Planning #WiseandZeal #MarketingWins

We’re excited to open our Wise & Zeal Business Book Club to clients, colleagues, connections and friends. Join a group of individuals who are keen to develop new skills and learnings from the books we read. Our discussions are 45 minutes, online, and in a guaranteed sales-free environment. Follow the link to register, and we'll send you the calendar invite to join the next get together: 9th January 2025 at 13:15 CET. We've been reading 'The Anxious Achiever' by Morra Aarons-Mele... there's still time to order it, read it, and join us! https://lnkd.in/eAypz7hi #LeadershipLessons #BusinessBookClub #WiseandZeal #Marketing

With the festive countdown truly upon us, it feels like the right time to post this blog from Rebecca Johns, our Marketing & Content Strategist. Marketers know that creating great content is hard, time consuming and requires input from multiple stakeholders. Will it ever be promotional enough for sales? Or technical enough for product management? That’s why it’s vital to get every last scrap of value from your precious investment of time and money – treat your content like a roast turkey. Read Rebecca's top tips here: https://lnkd.in/dMG-Ggp5 #ContentCreation #WiseandZeal #Marketing #LeadershipLessons

Reports suggest that budgets remain under scrutiny for 2025, with marketing teams needing 'more outcomes for less investment'. Does this challenge resonate with you? Explore ways to make the right changes in the right places as Aleksandra Miljus, Founder and CEO at Wise & Zeal, shares what spending lessons she has learnt during her extensive marketing leadership career. https://lnkd.in/eZ9FtVBY

Our team looked at this article focused on 'B2B Marketer’s Top Challenges Going Into 2025' and chose the discussion point we felt most passionate about. - Navigating Growth Amid Shrinking Budgets: Aleksandra Miljus - Building a Strong Content and Brand Identity: Rebecca Johns - Embracing AI for Modern Marketing: Abi Millar - Breaking Through Buyer Noise with Personalisation: Becky Jones What else would you add as a focus area for your business in 2025? & let us know if you're planning on attending the event next year. https://lnkd.in/e2V2evAF

If you are still wondering what to ask for, for Christmas, why not request a copy of 'The Anxious Achiever' by Morra Aarons-Mele - and then you can join the Wise and Zeal online Business Book Club on January 9th 12:15 - 13:00 GMT. For full details, and to register, simply click here: https://lnkd.in/eAypz7hi

Marketing professionals are familiar with the challenges associated with managing multiple stakeholders. Different priorities, time demands, working styles and motivations add layers of complexity to any project, but it is possible to navigate these efficiently and effectively to not only get the best possible outcomes, but to ensure they are delivered on time and to budget. In this blog, Rebecca Johns, Marketing and Content Strategist at Wise & Zeal, shares her experiences: https://lnkd.in/eAzF3PDu

Wise & Zeal's latest Business Impact Report shows how the team re-engineered an EMEA customer advocacy programme that had been struggling to keep pace with business growth. Results include: 70+ public stories delivered in two years, of which 60+ named; 223% increase in (customer) nominations in first year (from sales teams); 77% of stories now feature new products and the C-suite is engaged and quoted. https://lnkd.in/eJNPPA-F Please reach out to us to learn more about how we can support your customer advocacy programmes.