Wise & Zeal’s Post

Discover the power of a clear project vision! Learn how crafting a focused vision statement can align your team and stakeholders, setting the stage for project success. Watch the video to learn how to create a compelling project vision that drives results. Want to learn about other project marketing techniques, click here for the full article: https://lnkd.in/dCUpD9U3

Stakeholder mapping is a great step to take while planning a project because it helps clarify who to include in project communications. Before you get started on the next big thing, try making a stakeholder map with Gliffy: https://ter.li/bjewzg

Want to elevate your project outcomes? 🖌️Creative work, like any other task, thrives with a well-defined plan. Here are 3 creative brief practices you need to know: Be Clear and Concise 🗣️: Define objectives and deliverables with precision. Know Your Audience 👥: Tailor your brief to resonate with your target market. Inspire Creativity 💡: Provide enough context to spark innovative ideas. Save this mini guide for your future creative project management goals📚🔗 #CreativeBrief #MarketingTips #ProjectManagement

𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬: 3 𝐭𝐚𝐜𝐭𝐢𝐜𝐬 𝐭𝐨 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲! Here are 3 things you must master while coordinating your projects: • Prioritization: 20% of your activities generate 80% of your results. Identify those activities and prioritize them according to weight. • Bottlenecks: Identify those things in advance that can bring your project to a stop and proactively prevent or maneuver around them. • Communication: Stay in contact with your project's stakeholders. Provide updates, receive feedback, and be aware that other people and their circumstances will try to steal your time. You must communicate your priorities to them or face missing deadlines. Follow Christopher "Ruby" Rubalcava from Impactful Digital Marketing. #ProjectManagement #Prioritization #Efficiency #Communication #StakeholderManagement #WorkflowOptimization #BusinessStrategy #ProfessionalDevelopment #LeadershipSkills #MarketingStrategy

Scope creep can derail your entire project timeline and budget. 🛤️ Marketing agencies often deal with poorly defined project scopes, too much stakeholder input, and evolving client expectations. The result? Missed deadlines, frustrated teams, and profit loss. At SCOPE, we work with agencies to: ✅ Define clear project scopes. ✅ Set client expectations upfront. ✅ Streamline stakeholder communication. ✅ Build workflows to stay within scope and on time. If you’re tired of projects spiraling out of control, it’s time to implement smarter systems and processes. Don’t let scope creep eat into your bottom line. Let’s solve this problem together. Ready to take control and proactively manage your projects? Let’s chat! 💬

💡 Marketing? Love it. 🗣️ Communication? Can’t get enough. 📋 Project management? That’s our secret sauce. Our colleague Maria Roby has written a blog that dives into the nuts and bolts of keeping marketing projects on track. Think team alignment, clear timelines, and plenty of room for creativity—all without the chaos. Ready to see how a little structure can make a big difference? Read the blog here: https://lnkd.in/emCNBm4g #Marketing #Communication #ProjectManagement #B2BMarketing

Project Manager tip: Tailor your communications to your audience! 🌟 Whether you're updating the CEO or stakeholders, understanding their needs is key. This approach ensures everyone is well-informed and ready for project milestones. #ProjectManagement #CommunicationSkills 🚀

Do your clients actually think you’re different? With 43% of Marketing Directors stating they want to work with fewer agencies and 56% stating that agencies over promise and underdeliver 😬 it’s clear we need to do more to win, and more importantly retain clients 🧡 Yet as agencies we fail to make the connection between a very compelling proposition (sexy shop window) and the service that clients experience (reality of the work) – what are the tangible outputs, the proof points that substantiate why a client should appoint you, and more importantly stay with you 🤝 At AVANTGARDE Group last week we explored exactly that... Through our workshop we, Broke down the agency proposition. What does this mean? 🙄 Wrote a client service manifesto. Why does it matter? 💡 Deep dived into a project management lifecycle. How can we be better? 💯 Overlaid agency values. Because people buy people 😊 Summarised improvements. Because complacency loses clients 👀 Ultimately, we turned words into actions 💪 Thank you AVANTGARDE Group, Lydia Johnson, Alex Faulkner Tim Hebden, Rebecca Scholes, Gabriella Richardson, Lottie Atkinson, Tessa Bishop for putting your clients first and understanding the value in this session. 

I rarely toot my own horn - very rarely really. I’m terrible at sharing testimonials. But I recently had a lovely testimonial from a project management client - so I thought I should practice what I preach and share it. I love taking a big project and calming the entire team down, planning it out, coming up with creative solutions to inevitable hiccups or spanners being thrown at us left, right and centre - and making it enjoyable and impactful. This project is still going on - but we’re six months in and starting to see the results. I can’t wait to share the full case study, but that will be a few months away yet. As a result of this big, I don’t have a huge amount of capacity at the moment - but if you have a marketing, brand or digital project planned and you need some help getting it in ship shape - give me a shout and I can pop you on the wait list or see if I can squeeze you in. “Emily has been project managing a number of major brand, digital and editorial projects for us for the last six months or so, and I can honestly say I don’t know what we would have done without her! “She has slotted right into the team and managed everything impeccably. She is always several steps ahead, pre-empting issues we hadn’t even spotted yet. Emily is so easy to work with and feels like she is a member of the team, and colleagues outside of the core projects teams have come to know and trust her too. “No issue ever seems to faze her and she is always upbeat and normally has a range of possible solutions up her sleeve! I wouldn’t hesitate in the slightest to recommend Emily.” #testimonial #clientfeedback #freelanceprojectmanager #projectmanagement #rebrand

Navigating Project Chaos: My Four-Step Strategy For Structure And Success Three weeks ago I was invited to join my CEO in a last-minute meeting. Without giving too much detail (for obvious reasons), we were meeting a marketing executive from a major brand. He was interested in our technology and wanted to learn more. It was a first meeting, so we did the usual demo and discovery questions; we showcased relevant case studies and brainstormed high-level ideas. Very unexpectedly, we came away from that meeting with a project outline and a mandate to be ready to pitch in less than a month. Great—if only every meeting went so well and every (potential) client moved so decisively! But walking out of that meeting I was immediately facing two issues: Internally, how do I allocate my resources and talent to deal with a fast turnaround pitch, and a potentially long-term project to follow? And how do I do that without impacting my existing projects? How do I nurture a forward-facing relationship and manage the expectations of a new partner? Because of its quick turnaround, this project, in particular, required clarity and a very proactive approach to planning and execution. As an executive producer who works predominantly in start-up and early-stage environments…