WellToDo

If you like the content I post here on LinkedIn, you'll love Fitt Insider. Every Tuesday, we send an email filled with research-driven insights for health, wellness, and fitness execs. We aim to help operators stay ahead of trends by explaining what's now and next for the industry. The formula is simple; we obsess over every detail. ✅ Track hundreds of stories throughout the week. ✅ Curate the developments, separating signal from noise. ✅ Incorporae research & analysis into an easy-to-read format. We’ve done it week in and week out for nearly 300 issues. And we’re just getting started. We’re working hard to be the most valuable email in your inbox. If you don’t already subscribe, we’d love to have you. Join for free to see why leading investors, executives, and founders trust Fitt Insider. 📩 https://lnkd.in/erFVbn5Z

Workplace wellness platform Wellhub bought Fitprime - Wellbeing Made Easy, an Italian B2B fitness brand. The deal adds 200+ corporate clients, 4,300 wellness partners, 400K eligible employee subscribers, and Fitprime’s therapist-matching platform to Wellhub's network. Doubling YoY revenue, Wellhub (formerly Gympass) now reaches 19K companies across 11 countries. Adding services while acquiring rivals, it’s addressing consumers’ holistic needs amid escalating competition.

Here's everything that happened in health & wellness this week. 📰 💪 Eight Sleep entered supplements. Therabody unveiled airport vending machines. Polar Electro Oy debuted B2B wearable platform. Cristiano Ronaldo launched recovery tech brand AVA. HYROX eclipsed 5K affiliates, launched training centers. ABC Fitness, Sunnyside partner on Dry January coaching. WeightWatchers debuted AI nutrition features, dietitian access. CrossFit’s Greg Glassman is readying nutrition program MetFix. Represent 247, PUMA Group collabed on performance apparel. Women’s 3v3 Unrivaled Basketball league closed a $28M Series A. Naboso Technology, Inc, maker of insoles for movement health, raised $3M. Paris-based boutique studio management platform bsport raised €30M. Corporate wellness platform Wellhub acquired Italian competitor Fitprime - Wellbeing Made Easy. WellTheory launched women’s hormonal health protocols for autoimmunes. Venture builder Redesign Health closed $175M to fund healthcare innovation. THERME GROUP raised €320M and acquired thermal spa resort Therme Erding. 📩 Subscribe to Fitt Insider for the latest health and fitness headlines delivered every Tuesday. → https://lnkd.in/eWspHugM

ŌURA closed a $200M Series D, reaching a $5.2B valuation. Backers included Fidelity Management And Research Company Company and a previously announced investment from Dexcom. The smart ring maker will deploy funding into product, science, and healthcare innovation, with AI playing a key role. This follows the launch of its Gen 4 ring, acquisitions of metabolic health platform Veri and movement health specialist Sparta Science, and integration with Dexcom CGMs.

British fashion label Represent 247 linked with PUMA for a 12-piece collection including: • Performance apparel for both men and women • Training accessories designed for hybrid workouts • Premium technical materials with elevated design details • 247 x PUMA Elite Nitro running shoes engineered for HYROX Launched December 18th, the drop combines PUMA Group's proven performance credentials with 247's premium aesthetic — elevating wardrobe options within the growing hybrid training market. It also marks Represent 247's first expansion into women's performance gear.

Therme Group is heating up. The Austrian spa-resort operator secured €320M ($336M) and acquired Munich’s Therme Erding, the world’s largest thermal spa, from its strategic partner. Attracting 1.9M annual visitors, the 180K-sq-m facility features 35 group saunas, 40 thermal springs, cold plunges, spa services, and a waterpark for kids. Building for physical, social, and mental well-being, THERME GROUP has an existing destination in Bucharest plus ground-up plans for Manchester, Frankfurt, Toronto, and DC.

In 2024, the health and fitness industry evolved in unexpected ways: 💊 GLP-1s had cross-sector ripple effects. 📈 Glucose tracking gained mainstream momentum. 🏭 Workplace wellness evolved to include whole-person benefits. 🏗️ Wellness clubs, condos, hotels, and utopias redefined real estate. 🏋️ Next-gen gyms bundled recovery, strength, mindful movement, and diagnostics. ⛲ Longevity and healthspan optimization spawned new consumer health categories. 👟 Activewear brands saw increased competition as niche labels redefined fitness fashion. 🤝 Run crews, racquet clubs, group workouts, and social sweat venues continued their surge — proving community is still king. The health and wellness industry is constantly evolving, but we know one thing for sure: consumers can’t get enough. Ignoring fads, operators focused on defining the future will thrive. Check out the full 2024 recap. 👇

HYROX is transforming gyms into training centers. The fitness racing company debuted its flagship Performance Center in Berlin, establishing a blueprint for future locations: • Dedicated facility or gym-in-gym options • Custom floor plans optimized for group HYROX workouts • Premium equipment packages from Concept2, Inc. and Centr • Plus, geographic exclusivity, design support, and turnkey programming. Expanding its ecosystem, HYROX counts 5K affiliated training clubs, added coach certifications, and landed an apparel deal with PUMA Group.

GROWL emerged from stealth with a $4.75M seed round led by Skip Capital. Prepping for pre-sales in April ’25, it plans to “transform the traditional punching bag.” Its ceiling-high tech projects a human-sized coach on screen, while 3D and infrared sensors detect users’ impact, speed, and accuracy, automatically adjusting the bag to every punch.

HYROX is transforming gyms into training centers. The fitness racing company debuted its flagship Performance Center in Berlin, establishing a blueprint for future locations:  • Dedicated facility or gym-in-gym options • Custom floor plans optimized for group HYROX workouts • Premium equipment packages from Concept2, Inc. and Centr  • Plus, geographic exclusivity, design support, and turnkey programming. Turning fitness into a mass participation event, HYROX is in growth mode. Scaling globally, 175K+ participants competed in 65+ races across 30 cities during the 2023/24 season. Expanding its ecosystem, HYROX counts 5K affiliated training clubs, added coach certifications, and landed an apparel deal with PUMA Group. Prioritizing functional movements over barbell or gymnastics-based skills, HYROX training and events are more accessible than its cousin CrossFit, helping accelerate adoption. Pushing the pace, HYROX is targeting 1M annual participants and 170 global events by 2027. 📩 Subscribe to Fitt Insider for the latest health and fitness headlines delivered every Tuesday. → https://lnkd.in/erFVbn5Z