Fitt Insider

British fashion label Represent 247 linked with PUMA for a 12-piece collection including: • Performance apparel for both men and women • Training accessories designed for hybrid workouts • Premium technical materials with elevated design details • 247 x PUMA Elite Nitro running shoes engineered for HYROX Launched December 18th, the drop combines PUMA Group's proven performance credentials with 247's premium aesthetic — elevating wardrobe options within the growing hybrid training market. It also marks Represent 247's first expansion into women's performance gear.

HYROX is transforming gyms into training centers. The fitness racing company debuted its flagship Performance Center in Berlin, establishing a blueprint for future locations: • Dedicated facility or gym-in-gym options • Custom floor plans optimized for group HYROX workouts • Premium equipment packages from Concept2, Inc. and Centr • Plus, geographic exclusivity, design support, and turnkey programming. Expanding its ecosystem, HYROX counts 5K affiliated training clubs, added coach certifications, and landed an apparel deal with PUMA Group. Read more: https://lnkd.in/eraTqzE8

Redesign Health secured $175M to launch new healthcare startups. Founded in 2018, the venture builder delivers capital and operational support to founders tackling complex healthcare challenges. Scaling up, Redesign has already helped launch 60+ companies, including Ever/Body, Calibrate, MedArrive, and CardioOne, generating $1B+ in revenue.

Press Release: Connected fitness company iFIT is teaming with Flex to make its NordicTrack® and ProForm® smart equipment HSA and FSA eligible. Flex, a leader in HSA/FSA payments, makes it easy for health and wellness businesses to accept this new method of payment, increasing accessibility while unlocking growth.

ŌURA closed a $200M Series D, reaching a $5.2B valuation. Backers included Fidelity Management And Research Company and a previously announced investment from Dexcom. The smart ring maker will deploy funding into product, science, and healthcare innovation, with AI playing a key role. This follows the launch of its Gen 4 ring, acquisitions of metabolic health platform Veri and movement health specialist Sparta Science, and integration with Dexcom CGMs.

Marriott Hotels acquired outdoor hospitality brand Postcard Cabins (formerly Getaway). A contrast from amenity-rich resorts, Postcard Cabins promises low-maintenance nature escapes. It counts 29 outposts across the US, all located within two hours of a major metro. Hoping to switch off, more consumers are turning to wellness travel and outdoor escapes. From Hipcamp and Under Canvas Inc. to major hoteliers, operators are leaning into slow experiences.

Eight Sleep enters supplements. 😴 💊 The smart mattress maker launched Sleep Elixir, a supplement formulated by analyzing 600M+ hours of member sleep data. Created in collaboration with scientific advisor Dr. Peter Attia, the pills tackle sleep health from the "inside out." Having raised $150M+ to optimize shut-eye, Eight Sleep's supplement line marks a strategic expansion beyond hardware. By combining temperature regulation tech with ingestibles—all tracked through its app—it’s taking an integrated approach to sleep fitness.

Therme Group is heating up. The Austrian spa-resort operator secured €320M ($336M) and acquired Munich’s Therme Erding, the world’s largest thermal spa, from its strategic partner. Attracting 1.9M annual visitors, the 180K-sq-m facility features 35 group saunas, 40 thermal springs, cold plunges, spa services, and a waterpark for kids. Building for physical, social, and mental well-being, THERME GROUP has an existing destination in Bucharest plus ground-up plans for Manchester, Frankfurt, Toronto, and DC. Read more: https://lnkd.in/eT3hUJpZ

CrossFit founder Greg Glassman is readying MetFix, a nutrition-focused program for curbing chronic disease. Following a familiar playbook, MetFix will promote metabolic health through invite-only seminars, coaching certifications, and gym affiliates. Details are sparse, but seminars are set to start in 2025. Rallying support from CrossFit circles without competing head-to-head, Glassman sees nutrition education as the missing link.

Press Release: Naboso, a pioneer in neuro-sensory based foot health products, closed a $3M funding round and strategic partnership with distribution company Protea Japan. Founded in early 2017 by functional podiatrist Dr. Emily Splichal, Naboso is changing the future of foot health and movement longevity — with users ranging from pro athletes to those living with chronic neurological conditions like MS and Parkinson’s disease. With this investment Naboso Technology, Inc will scale its team and accelerate its product roadmap.