Pion

JUST IN! And she's sizzzzzzling like we hope your fireplaces are this festive season 😏 Marketers, we know the world of Gen Z moves fast. But we move faster. And whilst we do LOVE the holiday season, winter has only just begun. Fear not. The latest edition of Pion Predicts has landed, and we reckon it’ll keep you warm until spring. The next big trends? ✅ In-depth analysis? ✅ Actionable insights for you to get ahead, and stay ahead? ✅ What are you waiting for? Dive in. 👇 https://lnkd.in/erQYp5WV

Currys plc might’ve been a high street favourite for decades, but these days, the brand is a firm staple on our social media feeds. From letting Gen Z write the marketing script, to handing the keys to millennials for Black Friday (see below. we’re obsessed) – the social team is KILLING it. Bold, fresh, wildly effective – proving the best way to increase brand visibility is just by having a bit of fun. And now, we’re THRILLED to announce that we’ve only gone and done it: secured Currys plc’ Social Media & PR Manager to spill all the secrets, live at YMS London. Ryan Todd will be taking to the stage, to reveal the strategy behind THAT script campaign, top tips on how to engage younger audiences and avoid the dreaded cringe factor. This is one you simply ✨ cannot ✨ miss. Secure your spot here. 👇 https://lnkd.in/eV_pCiCK #YMSLDN #YouthMarketing #NextGen #GenZ

Picture this: January 2025. Skies are grey. Student loans are in. Wanderlust is at an all-time high. Yep, the January surge in travel bookings is approaching quicker than the panic about what to get your in-laws for Christmas. And whilst it’s all well and good to note that January will be a pretty busy month for travel brands, which trends are set to fly with Gen Z? Go on, have a lil scroll...

"Brands need to continue to deliver what they say they will, or we'll switch and find a better alternative" Trust? well, only if it's earned, right Anya Jackson? 🫡 Missed our session on Gen Z loyalty? Don't worry – we don't gatekeep. Hit the link in the comments to catch up on the full session. 💘

trying to remain calm after the email went out with "Hi, First Name!"

🚨 Porridge and crumpets: childhood obesity culprits? Or victims of an unfair oat-law? 🚨 In a bid to combat childhood obesity, the UK government is tightening its reins on food advertising. From October next year, these products and others deemed as "junk food" can only be advertised post-9pm. Some are questioning the decision, whilst others are praising it. Regardless of your stance, it's undeniable that big changes are happening for Gen Alpha. But Gen Z might already be ahead of the curve. According to our data, young consumers are demanding more transparency from food and drink brands, *and* are switching up their own habits, too. For more insights, hit the link below 👇 https://lnkd.in/e-aFnxfc Or if Gen Alpha is more your thing, why not come and hear the scoop IRL? Yep, we’ve officially launched a 💫 brand spanking new track 💫 at YMS London. It’s loud, it’s opinionated, and it’ll teach you everything you need to know about the next gen. Snap your spot up below. 🫡 https://lnkd.in/eV_pCiCK #JunkFoodBan #GenAlpha #GenZ #Marketing

POV: Spotify Wrapped drops, but it's only tracked your listening since the Wicked soundtrack dropped... Wicked isn’t just a movie – it’s been a whole cultural reset. 🧙 Since the film hit our screens, Gen Z has been obsessed (and not just for the memes or the INCREDIBLE soundtrack). Wicked has also emerged as a ✨ masterclass ✨ in marketing. Want to learn more about why it’s been such a hit? Why it’s been *cough* defying gravity with today’s audience? We’ve got you coveredddddd. Hit the link below to learn more. 👇 https://lnkd.in/gBaMD3ip #GenZ #Wicked #ReactiveMarketing #MarketingTips

The first week of December can only mean one thing. 🎄 *Mariah Carey voice* it’s tiiiiiiime (to open your advent calendars) Most of us will associate the simple things with advent calendars. AKA, brightly coloured cardboard. Chocolate. Maybe a Lindt awaiting you, if you’re lucky. But for Gen Z? Well, the humble advent calendar has had a glow-up. And, it might just be your gateway to endless user-generated content opportunities. Brands are replacing chocolate with bespoke, miniature products – and it’s heaven for a generation known for their love of “unboxing”. Whether it’s prepping for Christmas 2025 (it’s never too early) or just channelling gamification and nostalgia all year round, this isn’t a trend to miss. Want to learn more? Hit the link below for your weekly dose of trends, curated each week by Izzy Hall 👇 https://lnkd.in/eaZ_iz9Y #MarketingTips #GenZ

It's almost over guys...just a few more hours/days of Black Friday/Cyber Monday/week/month/year/decades and then we're straight into Christmas. lmk if you want to join our Black Friday survivors group chat...

Marketers trying to enjoy the Thanksgiving 'break' whilst in the absolute thick of the Black Friday and Cyber Weekend rush... Who needs relaxation, right? 🥴