TDAY Sports

TDAY Sports

Entertainment Providers

State College, Pennsylvania 1,602 followers

Gen-Z's favorite sports media brand. 1.3 million followers on social media.

About us

Some call us "Gen-Z's ESPN" Instagram: 900,000 total followers TkTok: 250,000 total followers YouTube: 150,000 total subscribers We only partner with genuinely good-for-you brands that add value to our audience. We've never said yes to sports betting or alcohol, with a misison to shape the hearts and minds of the next generation in a positive way. Want to partner with us? Reach out to us at justin@tdaysports.com

Website
www.tdaysports.com
Industry
Entertainment Providers
Company size
11-50 employees
Headquarters
State College, Pennsylvania
Type
Privately Held
Founded
2022

Locations

  • Primary

    200 Innovation Blvd

    Box 313

    State College, Pennsylvania 16803, US

    Get directions

Employees at TDAY Sports

Updates

  • TDAY Sports isn’t just a YouTube channel. It’s a movement. We are being recognized as one of the fastest growing Gen Z mental health and wellness communities. TDAY Sports is a space for both our team and our fans to come to and be positively changed within both their mental health and overall wellness. This is a responsibility that we do not take lightly, because Gen-Z needs it. Honored to have made this list Natalie Neptune🙏 https://lnkd.in/dCeKaiwN

    View profile for Natalie Neptune, graphic
    Natalie Neptune Natalie Neptune is an Influencer

    Founder of GenZtea | Top LinkedIn Voice for Next Gen| Founder of The Group Chat Queen| Talks about how to build a global 🌏 community

    I'm convinced that Gen Z verticalized communities are one of the fastest paths to $1M+ in revenue - whether as a side hustle, bootstrapped startup, or venture-backed business. Here's why 👇 🌟 Look at TKS (The Knowledge Society) - charging $489/month + $1k deposit with 4,000+ active students. That's $24M+ annual revenue potential from a program focused on ambitious 13-17 year olds. 🌟 Ali Abdaal's Part-Time YouTuber Academy: 1,500+ students paying $1,499 per cohort = $2.2M+ per cohort teaching creator skills to young audiences. 🌟 Even micro-communities are crushing it - saw a TikToker selling out coffee experiences in her condo repeatedly. Imagine turning that into a $150/year "Serendipitous Society" membership with exclusive tastings, merch, and content. The business model is proven: - Low overhead (mainly community management) - High margins (digital-first with strategic IRL moments) - Sticky revenue (annual memberships) - Network effects (value increases with member quality) We're seeing this explode across verticals: - ZCON (Gen Z conference backed by LinkedIn, Yahoo, Spotify) - Creator Economy NYC (monetizing through brand partnerships) - The PR Habitat (PR professionals) - Her Game Plan (sports) - The Z List (consumer) - Build Clubs (AI) My prediction: By 2025, every profession will have its verticalized community involving Gen Z. Charge $1k/year, get 1,000 members = $1M revenue with minimal overhead. The playbook is simple but execution is key: 1. Pick your niche 2. Curate high-signal members 3. Create exclusive experiences 4. Add brand partnerships 5. Scale thoughtfully I run GenZtea, a global community across 21 countries, and I've never been more bullish on the space as we are partnering with big brands + universities. The opportunity is massive and we're just getting started. Here are some from my market map: Z Fellows (Cory Levy), The Knowledge Society (Hari Mahesh), Creator Economy (Brett Dashevsky), Fabrik (Jaclyn Pascocello & Gwen Wiscount), Whop (Keta Bagashvili), Girls Into VC (Isabella Mandis), Reach (Dylan Huey), STUDENTpreneurs , Build Club (Annie Liao 🇦🇺), Party Ventures (Nia Johnson), BUDDY (Claire Wright), Pie (Gustavo Casas), Swsh (Alexandra Debow), Partiful (Shreya M), AfterWork (Zoya Khan), Posh (Avante Price), Mindot (Natalie Abuchaibe), Monday Girl (Rachel Wong), Sigma Squared Society, Verci (Ami Yoshimura 🍵), Mighty Networks (Gina Bianchini), Changemakers (Yasmin Kahkesh), next play (Ben Lang), The PR Habitat (Damaryan Benton) Who else is building in this space? Drop your community below 👇 #GenZ #Community #StartUp #Future #Innovation #Entrepreneurship P.S. Want the full breakdown of the community landscape + opportunities? Check out my newsletter in the comments (next edition is all about market predictions 2025 with Gen Z lens)

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  • National Football League (NFL) and Nike just inked a 10-year uniform deal. This contract extension will keep Nike the rights to design and produce the league's uniforms. And now, they are partnering now on an international level. Because the deal, which begins in 2025, commits Nike to help the NFL export American football overseas. How? By promoting the sport & athletes in key overseas markets As well as researching ways to prevent leg and foot injuries. National Football League (NFL) owners voted to approve the contract this morning in Dallas, Texas.

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  • Content isn't everything... What do you do with all that hard-earned attention to make it worthwhile for your business/personal brand?? It's a good question. Well, that's what we're breaking down in todays newsletter. If you want to learn how to monetize beyond Adsense... This is for you. Sign up before 3:30 ET to read it first! https://lnkd.in/ddYCArQ2

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  • TDAY Sports reposted this

    View profile for Justin Leusner🚀, graphic

    Building Gen-Z's Dude Perfect and sharing everything I learn along the way... | Christian Founder & Speaker | justin@tdaysports.com

    This is going to be a WILD month of college football content creation for TDAY Sports 🤯 Over the weekend, we drove out to Indianapolis for the Big Ten Conference Championship game 🦆🏆 We (somehow) landed Row 1 seats for the entire game. It was a blast. However, we're just getting started... Because here's what the rest of the month looks like: 🇺🇸 US Army vs US Navy in Washington DC on Saturday, 12/14 🦁 Penn State University's FIRST EVER PLAYOFF GAME (Home) on 12/21 🎓 Throw in a college graduation there the next day on Sunday🎓😂 🌵 Finishing off the month in Phoenix for the Fiesta Bowl on New Year's Eve. This is going to be a WILD month. If you are going to be in DC, Penn State, or Phoenix, I'd love to say hi IRL! Hit my DMs🫡

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  • TDAY Sports reposted this

    View profile for Robert Prince III, graphic

    Helping your brand reach Gen-Z | Head of YouTube at TDAY | Student at Penn State University | Follower of Jesus

    I directed a YouTube video in a $100,000,000 Basketball Arena… The Bryce Jordan Center. Penn State Basketball's iconic home arena that has hosted everything from Michael Jordan’s basketball games to world-famous musical artists like Taylor Swift. Our TDAY Sports team had the incredible opportunity to tour the entire basketball facility from the practice facility to the weight room, and even onto the court where 15,000 fans pack the house for big events. Going into this video shoot, I'll be honest - I was nervous. My mind was racing with technical concerns, Would we get the perfect shots? Could we maintain the video's timeline and cohesion? I just wanted everything to be perfect. But then I remembered something my good friend and coworker Hayden Trowbridge always says. “We get to make YouTube videos for a living, relax and have fun." So that's exactly what I did. I let go of my control and allowed the fellowship of my team to take the reins. And wow, was that the best decision. Not only did God seemingly craft the perfect storyline for our video, but He also blessed us with a beautiful, unexpected snowfall. The irony? The shoes Austin Groft and I wore that day have Psalm 51:7 inscribed on the back “Cleanse me with hyssop, and I shall be clean; wash me, and I shall be whiter than snow." It looks like God was planning this night all along. A massive thank you to Erik Borgia and the Penn State Basketball organization for allowing us to capture this incredible experience. Most importantly, thank you to my phenomenal team who continuously help us bring these crazy ideas to life Justin Leusner, Austin Groft, Gabriel McNear, and Aidan Nolan. We can't wait to drop one of our best videos yet!

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  • This might have been our best month at TDAY Sports... Basketball TDAY has been CRUSHING IT on all platforms. Along with our Instagram brands - @TDAYSports - @FootballTDAY - @BaseballTDAY - @BestHoops Across all of our brands, here's how we did: Austin Groft Aidan Nolan Gabriel McNear Robert Prince III Hayden Trowbridge Grant Sheets Ben Wasserman Dominic Beecher Nolan Browne Marcus Fleming Christopher Reynolds Aralyn Hackney Kyle Hutchinson

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  • TDAY Sports reposted this

    View profile for Robert Prince III, graphic

    Helping your brand reach Gen-Z | Head of YouTube at TDAY | Student at Penn State University | Follower of Jesus

    This Thanksgiving, the thing that I'm most thankful for might surprise you... This past week has been an amazing time to reflect on my journey so far throughout the year, and it's also been a great time to get some rest. But in all honesty, as I logged off of my last work meeting before Thanksgiving break, I was a little bit sad. I have fell in love with my job, and it's all because of the amazing people who make working at TDAY Sports what it is. In specific, our amazing Head+ team that I get the honor of working with every single day. This is the team I get to call my work family. Some are in front of cameras, others are tirelessly editing, strategizing, and ensuring every piece of content hits the exact specifications of our clients. But what makes this team extraordinary isn't just their individual skills, but how seamlessly we come together and make an amazing team. Our squad consists of 10 of the hardest workers I know. Justin Leusner, My best friend and the reason TDAY Sports exists. Grant Sheets, The swiss army knife of TDAY Sports. Austin Groft, The true glue of Basketball TDAY. Ben Wasserman, Most dedicated guy I know and the heart of the company. Hayden Trowbridge, A mastermind of YouTube, but more importantly, wisdom. Kyle Hutchinson, The finance guy, and in my opinion the smartest guy at Penn State. Aralyn Hackney, The greatest Canva designer you'll ever meet. Quinn Taylor, The reason our clients stay happy. And Christopher Reynolds, a guy who can make a viral IG reel in his sleep. This team is simply built different. I'm so thankful that I have such an amazing group of dedicated people around me who want to see our company succeed. But more importantly, a group that loves each other and puts our relationships over everything. To my entire TDAY Sports family, I love y’all and i’m so thankful for each and every one of you. Happy Thanksgiving all! 🚀🦃

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  • YouTube has released a NEW monetization feature… Nike is giving everyone goosebumps with their tribute to “The King Of The Clay” And Poppi is reaching new audiences… I couldn’t decide what to breakdown today… so I’ve included all of it. Plus how you can turn your shorts into long-form success. Today’s newsletter is packed 🔥 Sign up before 3:30 ET to get it in your inbox first! (link in the comments) Get in here: https://lnkd.in/ddYCArQ2

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  • TDAY Sports reposted this

    View profile for Dominic Beecher, graphic

    Current Junior at Kutztown University pursuing a degree in Sports Management | Open to Connect 📨 | Prep Baseball | TDAY Sports | BSBLR | Royals Hockey

    My THREE most important reasons on why you should use the collaboration feature on Instagram: - Brings outside viewers to your platform 👥 - Helps increase overall impressions 📈 - Creates better content interaction (likes, shares, comments, etc)➕ Developing good relationships with other accounts who share the same goals and content as you can benefit both parties in big ways through collaborative ideas! 💭 Can’t thank Justin Leusner enough for allowing me to continue to lead a group of talented and determined graphic designers for TDAY Sports. The other day I got a Slack message tasked to help gain more outreach for some of our other platforms for TDAY. In just two days with TWO seperate post, you can see the difference collaboration does with good design strategies to go along with it. Some added advice when it comes to posting and wanting to gain that better reach is: be consistent, have an idea of the audience you want to reach, and BE creative! Graphics via: Nolan Browne, Intern for TDAY Sports

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  • Thank you Pro League Network! We could not be more excited for everyone to see the content!

    View profile for Ben Wasserman, graphic

    VP of Brand Partnerships at TDAY | Content Creator and Graduate of Penn State University | ben@tdaysports.com

    The Goal: To give Kevin Garnett a custom basketball.🏀 For those who missed my LinkedIn post last week, Austin Groft and I flew to California this past weekend to attend Str33t. Str33t is a 3v3 basketball tournament hosted by Kevin Garnett's media company, Big Ticket Sports, and the Pro League Network. So did we complete our goal?🤔 Well... unfortunately not... but we still shot amazing content and had a tremendous time! Huge thanks to the people below⬇️ Juan Faura (The host), Austin Groft, Pro League Network, Guy Henderson, Elan Saratovsky, Mike Salvaris, Wyatt Lister, CASEY LEE & Michael Wadsworth!🤟 Viral Str33t content coming to BasketballTDAY very soon!🚀

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